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Unmeasurable Success: ROI of Social Media

Posted By: Poketors - 7:21 PM

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From the Pagemodo infographic, Unmeasurable Success: In the last few years, both small and large businesses have increasingly turned their marketing efforts toward social media, convinced that joining the social ranks will deliver a measurable monetary Return on Investment (ROI). In truth, the ROI of social media – unlike other marketing techniques – is measured by the impact it creates, instead of a monetary return. This year, marketers promise to deliver both. We find out if the era of a truly measurable ROI in social media is here.

Unmeasurable Success: ROI of Social Media

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