Social recruiting helps the companies to get connected with large number of qualified candidates across the world looking for a appropriate job. The benefits associated with social recruiting are it helps you to connect with largest pool of qualified job seekers, send multimedia text to targeted job seekers and it reduces the cost incurred in sourcing.
While executing social recruiting strategy to hire employees, it is important to encourage the existing employees to spread the recruitment notice through social media, place the content that is related to job opening, allocate specific time for yourself to communicate with the potential hires. Measure the success that you achieved in recruiting through social network and look for avenues that you need to tweak. Here is an infographic which explains this in a easy way.
Source : Jobvite via graphs.com