Much like consumers, financial services firms ask the same question when developing mobile apps. Banks, credit card issuers, and brokerages have all done a good job of appeasing both user audiences, not only in the selection of apps they make available but also in functionality. On the other hand. insurers and asset management firms have focused their mobile development efforts on iOS, leaving the Android crowd with a bone to pick. Here is a beautiful inforgraphic which explains it in numbers of uses.