Amazon is introducing a new program that will allow its past and present customers who are using paper book even dating back to 1995 to buy the eBook version of their purchases for $2.99 or less. Some will even be available for free.
Kindle Content vice-president Russ Grandinetti says “If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase -18 years later - to be added to your Kindle library at a very low cost. In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”
Kindle MatchBook features include:
• MatchBooks will be priced at $2.99, $1.99, $0.99 or free.
• Kindle readers can get entire print book order history to discover which of their past purchases are enrolled in Kindle MatchBook.
• Customers have the option to download a free Kindle reading app for iPhone, iPad, Android tablets and phones, PC or Mac to start building their Kindle library.
Hope this MatchBook will encourage customers to try it out.