All trademarks apply to concentrate their investments in increasing their visibility and acquire new customers. For many of them, much of this investment is focused on creating content experiences that will help turn prospects into customers.
When it comes to video content, brands invest in high levels of video production, with great stories and calls for strategic action to guide the viewer. They are constantly working to optimize their video strategy to ensure that the content generates a positive impact on brand awareness and loyalty. But despite high-quality content, the sad truth is that the presentation of the video experience is often lacking, thus penalizing the overall content strategy. Find below the infographic which explains the online video quality influence consumer perception of brand.
Source : brightcove