Google has said Penguin 2.0 will be the most-talked-about algorithm update of 2013 for brands’ SEO strategies. The search-ranking signal targets websites with low-grade backlink profiles. In preparation for Penguin 2.0, Brafton, North America’s largest news and content marketing agency, put together a guide to help you fend off potential PageRank downgrades. After all, no one wants to be in a fight with a Penguin.
Source : BRAFTON