In many cases, writing is the most effective way to connect with those outside of your company, especially when trying to reach them in large numbers. But not everyone can produce a solid piece of work. Or at least, many think that they can't. If you're in that camp, you might be surprised to learn just how formulaic writing a blog post, announcement, or a product pitch can really be.
Author Ann Handley wrote a book called Everybody Writes to walk other writers through her own step-by-step process, and Visual.ly created a Spark Notes version of the book in infographic form. Check it out below.
Source: Everybody Writes