Facebook Introduces Auto-Play Video Ads

Posted By: Poketors - 2:40 AM


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Facebook is going to introduce auto-play video ads to users this week as the social network looks for new ways to increase its advertising revenue. The new platform will be launched with a video ads for the new film ‘Divergent’ which will be visible in the news feeds of both mobile and desktop users.

Facebook said in a newsroom post that “Since September, we’ve been testing a way to make videos more engaging on Facebook, and as a result we’ve seen views, likes, shares and comments increase more than 10 percent. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time — with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in news feed.”

Facebook is also “thoughtfully” providing additional content to those who do actually click on the ads. After watching a video ad, users will see a carousel of two additional videos “making it easy to continue to discover content from the same marketers.

Find the link below which was advertised in Facebook for Business page with a video :

Facebook site said it will inform users if/when the new platform will be rolled out across the entire network. Share

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