“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” –Steve Jobs.
Yes this is what we all experience and feel about Apple products. We like not only because of it great looks but some unbeatable features of it. Look is the first impression and the design does the rest to make a product hit. Various reasons are there for its popularity. Apple’s products excel because they’re intuitive. Users start using products feeling like they already understand how they work like One finger can open Apple laptops, UI’s are based on metaphors, Folders Files “stack” like papers on a desk, One phone, instead of many, Clear, Crisp Lines and a lot more. Here is a nice infographic which tells you how perfect Apple's products are.