Marissa Mayer may be the busiest person in the last week. Yahoo’s CEO has acquired yet another start-up this week. Yahoo purchased Incredible Labs to make the search engine firm the go-to site for mobile users. Incredible Labs is the maker of popular personal-assistant app Donna. Now it seems that Yahoo is going to develop a tool which will compete Google Now.
Yahoo clarifies about Donna as a “pretty amazing” app which keeps its users punctual while giving them the information at the time when required. In short, Yahoo states that Donna is “the ultimate daily habit.”
Yahoo also added that “When we met with the team from Incredible Labs, it was an immediate fit. As we look to the future, our visions are aligned in that we think technology should be smart enough to think for us.”
Incredible Labs stated in a blog post that they are “looking forward to the possibilities that will come from bringing the Donna vision—letting technology take care of you—to Yahoo. Upon closing, our team will be joining Yahoo and working with some incredibly talented people, or in the case of some of us, returning to a company we know and love.”
Donna will not be available in app store and discontinued as a service once the entire acquisition process is over. There is a seven person team in Incredible Labs and out of which five will join Yahoo, including CEO Kevin Cheng, a former Yahoo employee.
Newly hired people would be involved into communication team as “where they will work on Yahoo Mail.” Lets see how Yahoo brings changes and compete with Google.