Facebook is now concentrating on the news feeds which are being spammed by marketers and business promoters. They have updated algorithm which will be helpful in making the feeds spam free.
Facebook stated in a blog post that “Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game news feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.”
facebook has indicated the below behaviors :
1. Using Like-bait :
A brand’s or marketer’s post asks News Feed readers to like, comment or share the post in a bid to receive additional distribution beyond what it would normally get by the process link-baiting.
A survey revealed that these activities are 15 percent less relevant than other stories with a comparable number of likes, comments and shares.
Facebook also added that “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about. The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages.”
Facebook said the algorithm change will not affect Pages that are actually attempting to encourage discussion among their fans.
2. Sharing Content Frequently :
People are uploading photos and videos repeatedly to Facebook. This will also be targeted in the update. The change is to address user complaints of Pages posting irrelevant content.
“We are improving news feed to de-emphasize these Pages, and our early testing shows that this change causes people to hide 10 percent fewer stories from Pages overall,” Facebook explained.
3. Links Contain Spam :
Various business units and people share posts that use inaccurate language or formatting to trick which in turn engage people into clicking on a link that takes them to a website featuring only ads or a combination of frequently circulated content and ads.
Facebook explained that “The update we are making today improves news feed to reduce cases of these spammy links, and in our early testing we’ve seen a five percent increase in people on Facebook clicking on links that take them off of Facebook — this is a big increase in the context of news feed and is a good sign that people are finding the remaining content in their news feed more relevant and trustworthy."