Google Analytics can always track your website data. These data can be used to analyze and help strengthen your marketing efforts. There are different areas to look at inside the Google Analytics report, here are five areas which small businesses should focus on to get a better understanding on their website: 1. Traffic Sources, 2. Demographics, 3. What Draws People To The Site, 4. Audience Engagement, 5. Identify Problems Area.
Source : Prestigemarketing