A video streaming startup RayV has been acquired by Yahoo to enhance the quality of mobile content sharing. It also boost the opportunities of Web-based video platform. Since two months Marissa Mayer has been planning to buy the Israeli firm as it prepares for the launch of its Web-based video platform in near future. It will be similar to YouTube but with only high-quality and popular video content that will be selected and approved by Yahoo itself where authorship and account would be verified.
RayV wa launched in 2005 as a video distribution platform with an aim for online video experience for viewers. RayV explained it in a blog post,
The post says “Our RayV adventure now comes to a pivot, and we couldn’t be more excited. We believe Yahoo will be a perfect fit for our people and capabilities, as Video and Mobile offerings are a central part of Yahoo’s vision. Yahoo’s global scale and broad content base, combined with its amazing leadership and appetite for success, creates an ideal environment for our team to thrive and be pushed to the next level.”
Yahoo has been buying the small companies since 1 to 2 years for improving its mobile and video offerings to the world.