Organizations that are using Instagram, will be happy with this news. Facebook owned this hugely popular app long back and introduced advertising. Accordingly companies have been taking advantage of the photo-sharing network to share their product information but there was no tracking option to see their impact if users have been paying attention on the ads.
On Wednesday, Instagram posted on its blog “We’ve heard from brands that having more insight into how people engage with and respond to their photos and videos is an important part of evolving creatively. We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.”
It is a great news for the companies who have been using Instagram to reach existing and potential customers. The modified ad tools, including a dashboard interface for performance tracking, allows businesses to analyze if the app is helping the target customers.
Tech Crunch has pointed out a very useful feature that the ‘ad staging’ aspect where ads can be built, previewed and worked on prior to being sent out on Instagram.
The blog post also added that “We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.”