Affiliate program is always a good source of income for a lot of webmasters and bloggers. So the effort should also be prepared for the holiday season to make most of this high-traffic time.
You can follow the below mentioned rules which can be considered while working with affiliate program offerings.
1. Inform Affiliates : You can inform affiliates about promotions prior to the offer as it will be easy and also possible for affiliates to promote your brand.
2. Trusting Affiliates : If you trust your affiliate then it will be good for your online deals. Suppose the promotion is confidential, give affiliates some general information and provide specific codes and details as key dates approach.
3. Encourage Affiliates : You can encourage the affiliates to show up ads for their visitors with special sale messaging at the appropriate times and will revert back to evergreen messaging once the sale is over.
4. Offering incentives/bonuses : You can inform your affiliates that you will provide some incentives or bonuses for hitting sales thresholds that encourage affiliates to promote your holiday offers.
5. Competitive sale offer : In holiday seasons the offers must be different from other times in the year. These offers should be competitive enough to other brands offerings.
6. Sufficient Affiliate Account Funds : let your affiliates ensure you that they have sufficient funds to project your offers for sale.
7. Online shopping : Online shopping ensures continuous offers from online stores which will never stop after Cyber Monday. There should be separate messaging to last through the whole holiday season.
8. Provide Affiliates Product Offerings : You should educate the affiliates for promoting the most important products of the season. Affiliates love hearing about best-selling products and other high converters in online market.
9. Category Based Product Promotion : Never forget to promote specific products which may bring large sales. even it is found that more specific offers are more effective at catching the eyes of specific buyers.
10. Don’t Show Site Updates : Before big shopping periods, try avoiding site updates. It will be painful if new updates turned into big glitches during a time of heavy online shopping time.
11. Track Your Affiliates : In case it doesn’t work as it should, you could lose affiliates forever when they see that they didn’t convert as they’d expect. Its always recommended to track the affiliates.
12. Offer free shipping and free returns : You should always set yourself apart from the pack while sharing your offerings over online store. It is the season of giving, after all.
Another very important thing to remember is that while there are specific days over the course of the next few weeks set for shopping activity, your affiliate plan should last through to the New Year to ensure that it’s a holiday hit and it will continue its ongoing deals.