11 Most Important Google Search Algorithm Updates [Infographic]

E2M Solutions has provided the infographic which covers a number of important updates and other developments relating to Google Search over the past year, ranging from continued refreshes of Panda to the announcement of Google Hummingbird.

So, the infographic is general and useful guide to some major changes. Here it is, with some additional information about things mentioned shown below it:

Source : E2M Solutions

How To Improve Content Marketing After Google’s Hummingbird

Google introduced its modified and improved search algorithm by releasing the Hummingbird in the month of September 2013. The purpose of this change is to more clearly understand how people think and to consider the various meanings of words or phrases use in the search.

 Find below how can you improve content marketing after Google’s Hummingbird:

1. Consumer Needs

Consumer defines quality content and Google intends to satisfy the consumer. People go search in Google just to get proper answer to their questions. Web content should be of good quality which must satisfy their needs.

2. Language Useage

Hummingbird is responsive to mobile and voice search which is impressive move from Google but it will affect the majority of online searches. First make sure that why people are typing a specific word or phrase in the search box? Are there alternative words or synonyms that describe your products or services? For example, you have a food service website. In this case, what does your site content say about different types of food items. You should think beyond an exact keyword and focus your content around those ideas. Your customer relationship management techniques must focus on why and what people are looking for.

3. Quality Content

Everyday people are sharing ideas, opinions, and other valuable information in different social networks. Your website or blog should be designed to make it as easy as possible for people to share your content with their network. So your quality should be up to the mark so that people can get some value added information.

4. Interesting and Inviting

Google's Panda and Penguin updates punished websites that contained thin, stale, or irrelevant content, as well as, linking techniques of the same poor quality. It matters on the first look and feel like if a reader visits your site and find it interesting then only he can continue. It should invite readers so that they can get involved with your content.

5. Brand Specific

You have to make sure that the blog and web content must be filled with sufficient information so your visitors can find a definite answer. Viewers don’t want to be directed somewhere else to solve their problem. Your content would be known as brand.

Google is improving its search quality better day by day and the Googlebot is now trying to understand the intent of the search. Hope these tips would help you to improve content marketing. If you have any more suggestion  please share with us.

Google Algorithmic Penalties Of 2013 [Infographic]

Google has been penalizing various websites for various reasons. From Panda, Humming Bird to Penguin Algorithm, Google has shown algorithmic penalties of 2013 over net.

Lets see on the below infographic how was the year 2013.

Source : Visual.ly

Declassifying Google’s Hummingbird [Infographic]

Some specialists who have less idea on SEO, the new algorithm makes searching a whole lot easier; results are pulled from websites and displayed on the front page in forms of interactive graphs, sliding image galleries or even showcasing music and videos.

Life became simpler. Search queries although not exclusively keyword based, were showing results related to the search query regardless if it had the exact match keywords or not. Find below a breakdown of hummingbird in the form of cute birds in our very own Hummingbird infographic.

Source : www.syndacast.com

Google Announced Hummingbird Update

On it's 15th birthday, Google moved all their searches to Secure Search. The reason behind this is that Google will now show all organic traffic in your  analytics tool originating from the keyword. So Google has rolled out a vital update to their algorithm and announced this modification as Hummingbird Update.

What is Hummingbird Update?

Hummingbird Update is an upgrade to Google algorithm which processes and analyzes more complex queries. In 2010, Google update Caffeine was aimed at crawling and indexing but Hummingbird is meant for improvement matching for relevance.

In an event recently took place, Google SVP of Search Amit Singhal talked about the new things happening nowadays  on Google. Here are some highlights from Q&A sessions which were addressed by Amit Singhal himself. Forbes.com has documented some Q&A on their site. Find below some highlights of them.

Q: How big a change is Hummingbird? 

it’s as big as the change to the last algorithm, known as Caffeine. It happened about a month ago.

Q: How specifically is Hummingbird better?

It’s essentially to better answer the much more complex queries people are making. It impacts all kinds of queries, but far more effective on long, complex questions that we are getting many more of now. 

Q: Examples? 

Hard to be specific, but essentially, with more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.

Q: How is this different in nature from Caffeine? 

This is clearly more focused on ranking sites better for relevance, while Caffeine was more focused on better indexing and crawling of sites.

Hummingbird For Search Visibility :

Google already explained as it will impact up to 90% of SERPs. This update is meant to rank content better with respect to relevance, and to match in a broader population of queries, we are optimistic that it will improve the quality of the SERPs.

Considering the lack of visibility into keywords (Secure Search), we can come to a decision that Google is finally forcing our hands with the move to semantic search and SERPs based on user intent as opposed to keyword matching as a whole.

People who practise and take advantage of content marketing, especially those that include authorship markup and other semantic markup, are already ahead of the game in the Hummingbird time.

This is just a beginning; so we can expect much more analysis coming out in the days ahead. Share your experience and add comments below. If you find additional information that people would like, you can add those resources or links in the comment section.