SEO and PPC Practices In Online Market [Infographic]

SEO organic listings and sponsored/paid PPC listings both can place your site on the first page of Search engine result. Choosing PPC or SEO largely depends on your online marketing goals, the time slot in which you want to achieve them and also your budget. In other words, it can be said that if you need instant but not constant traffic, then go for PPC and If you need affordable and reliable traffic for long time, then go for SEO.

What’s SEO?

To put it simply, the process of acquiring top position in search engine result page in an organic manner is Search Engine Optimization. The best way to start SEO is to get your website created and content for the website added. Once you are done, you can start with your website optimization.

What’s PPC?

PPC ads are sold in an auction. Why? It is a paid form of internet advertising where advertisers pay for each click that directs the user to a dedicated website. You pay what you bid for a click on the ad. In other words, it can be said that popular Search engines like Google, Bing and Yahoo allow business groups and individuals to buy listings in their organic search results by the way of specific targeted keywords.

Here is a self explanatory infographic recently published by infoshot, which we found to be useful as it explains the practices of SEO and PPC in online market.

Source : submitedge SEO