Yahoo And Yelp In A Partnership Deal

Yahoo has been in news with some amazing acquisitions since few months and now it is going forward for a beneficial partnership deal with Yelp. Yelp is most popular for providing people with local reviews.

Image Credit : Yelp

Wall Street Journal and some other sources have reported Yahoo is going on a partnership with Yelp. San Francisco-based Yelp‘s local review system will be integrated with Yahoo local search. It means when someone is searching for a service or product in their local area through Yahoo, the review system from Yelp will be used to help searchers by providing the results.

Before partnering with Yahoo, Yelp has already entered similar partnership deals with Microsoft and Apple. Yahoo has not unveiled this news to public.

In case you are not familiar with Yelp, just visit their site and check out the services offered by that company. The company is an old face on the Web because it is there since 2004 with offering “to help people find great local businesses like dentists, hair stylists and mechanics.”

Yahoo Makes Changes In Local Search Map Experience

Yahoo has recently updated its local search results which seems that the company would follow a Google way approach in this. It has introduced the similar approach concept which can be found in Google maps. The new Yahoo local search results give detailed information about a business or a place. 

Image credit : Yahoo!

Yahoo says in its blog post that "Whether you’re searching for the nearest open restaurant or your local coffee shop, you’ll see a snapshot of the business alongside our refreshed Yahoo Maps experience - information like a company overview, photos, hours of operation, parking availability and more. With a noticeably larger map that stays put on the sidebar, it’s easier to find the location closest to you."

CEO Marissa Mayer was in Google earlier and obviously she saw Google growing with its best concepts on technology aspects. She was a part of that success too. It’s not the first time Yahoo has taken concepts from Google. Earlier they have modified their mail design just following Gmail, which has been much appreciated 'Yahoo move' for its mailing service.

Hope to see some more experiments and modifications in Yahoo tools and services for reaching it to a better platform which Yahoo needs very badly in this competitive market.