How To Rank On Top With Google's Verified Customer Reviews

Google has been there for the people who look for reviews and their trusted stores feature contains a lot of helpful insights and information about a wide variety of popular businesses. It is quite obvious nowadays that people open up Google and search for a product before buying or see the reviews for hotels before booking.

Along with the traditional review service offered, Google recently decided to do away with trusted stores in favor of a new type of review: verified customer reviews. Now it’s up to businesses to learn the difference between the two as well as how to optimize this new feature in their favor.

This post will explain more about what verified reviews are as well as suggesta some ways businesses can use them to list on top of the competition over Google.

Image Credit: thesearchmarketingshop.com

What is a verified customer review?

A verified customer review is a review a customer can write after making a purchase from a company’s website. It is different from a typical Google review. Here the mandate is; a customer should definitely make an online purchase, so the business being reviewed is required to have an online store.

Steps to sign up for verified customer reviews

Below are the steps mentioned in the Google Blog and explained exactly how you can enable customer reviews.

• Sign in to your Merchant Center account (or sign up if you do not have an account).
• Select “Merchant Center programs” from the dropdown in the upper right-hand corner.
• Click “Get Started” in the Google Customer Reviews card and accept the Program Agreement.
• Add the survey opt-in code to your website.
• Optional: Add the badge code to your site wherever you want. This will make the badge appear on your site, allowing you to display your seller rating and show customers that you’re integrated with Google Customer Reviews.

How you can collect as many positive reviews as possible.

Now this is the main motto of every business and how do you accomplish this. Here are few tips to rank on top.

1. Offer an incentive program to verified customer

It’s often the customers who have bad experiences who are most likely to leave a review; most people can’t be bothered to take the time to write about a positive experience. So, it is possible to turn a negative impressions in customer's mind into positive reviews simply by offering incentive per review. 

2. Follow up the link with a personal email

Google is already making it incredibly easy to leave a review by automatically emailing a link to customers, but there’s no reason why you can’t take it a step further and follow up their email with your own. Just because Google is asking them to leave a review doesn’t mean they’re going to do it. So, take the call by yourself and follow up with customer for a review.

3. Respond to both positive and negative reviews

It’s not enough to just ask people to leave a review; you also need to respond after they’ve done so. If they leave a positive review, reach out and thank them for taking the time to do so. And also reply to the negative comments understanding the customer's concerns and addressing them.

So now, opt for verified customer reviews. Do you have any other ideas on how you can use them to list on top? Leave your comment below.

22 Ways To Create Attractive Content [Infographic]

There are several ways to create attractive contents over web. Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction. This post demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to visit this site." The following infographic from CopyBlogger shows 22 Ways to Create Compelling Content When You Don’t Have a Clue.

Source : CopyBlogger

24 Juicy Tips for E-commerce Content Marketing [Infographic]

Content marketing helps you build your brand, build trust, keep people informed and turn browsers into buyers. Not to mention it gives you something to post that isn’t “buy me now” on social media! Opening up your ecommerce site, slapping on your products with a keyword stuffed description, hoping people somehow find you and then just click buy is a bit of a pipe dream. Whatever platform you use, from Amazon or your own website you need to market your products.

ReferralCandy has presented it again with this great infographic of inbound marketing advice for e-commerce content marketing. This is a format they’ve put together and it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.

Source : ReferralCandy

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Content marketing needs a lot of tracking on the areas such as number of website visitors, engagement with post, resonance of topic area, effectiveness of headline, best day/ times to post to reach objectives, demographics/ psychographics of readers or viewers, website metrics for posts such as time on site, bounce rate funnel optimization from post or where visitors went after reading. 

Social Media Strategy Summit has collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools and who the tools would work best for. Here is a nice inforgraphic which explains 25 outstanding content marketing tools for your brand.

Source : SocialMediaStrategiesSummit

If Your Blog Were A Beer [Infographic]

It’s no secret the beer and blog markets are over-saturated these days, with every content and craft curator out there clamoring to generate enough hype to capture at least 30 seconds of their audiences’ (or customers’) dwindling attentions. But bear with us when we say this might actually be a good thing, since out of all the hundreds of millions of blogs and over 20,000 different kinds of beer out there, you can actually afford to be a little picky.

Labels may vary, but the taste is pretty much the same. Often found in red plastic cups. Some people live Miller Lite. They're brand loyal, just like some of your readers. But taste your last few posts. Do they read like a lot of other blogs? could they have been written by anyone? If your blog tastes like water, that's not a good thing. Your blog should sound like you. It should have a personality and style of its own.

Source : Visual.ly

SEO and PPC Practices In Online Market [Infographic]

SEO organic listings and sponsored/paid PPC listings both can place your site on the first page of Search engine result. Choosing PPC or SEO largely depends on your online marketing goals, the time slot in which you want to achieve them and also your budget. In other words, it can be said that if you need instant but not constant traffic, then go for PPC and If you need affordable and reliable traffic for long time, then go for SEO.

What’s SEO?

To put it simply, the process of acquiring top position in search engine result page in an organic manner is Search Engine Optimization. The best way to start SEO is to get your website created and content for the website added. Once you are done, you can start with your website optimization.

What’s PPC?

PPC ads are sold in an auction. Why? It is a paid form of internet advertising where advertisers pay for each click that directs the user to a dedicated website. You pay what you bid for a click on the ad. In other words, it can be said that popular Search engines like Google, Bing and Yahoo allow business groups and individuals to buy listings in their organic search results by the way of specific targeted keywords.

Here is a self explanatory infographic recently published by infoshot, which we found to be useful as it explains the practices of SEO and PPC in online market.

Source : submitedge SEO

Recipe For A Perfect Blog Post - Google Effects [Infographic]

While throwing together the perfect blog post can feel intimidating, it’s as simple as memorizing a straightforward ingredient list, assembling it all with love, and giving it the time, space, and attention it needs to develop into something extraordinary.

Google has been dropping algorithm changes like hot potatoes, and it’s left many companies engaged in inbound marketing wondering just how they should move forward with their marketing strategies.

Congratulations! You’ve just assembled your perfect blog post! That wasn’t as hard as you thought, was it? Keep in mind that blog posts are very flexible, so you can repeat this recipe, trying out various lengths, topics, methods, and writing styles. Let's take another infographic and see how to make a perfect blog post with a different recipe.

Source : kunocreative & ExpressWriters

How To Get Maximum Speed With WordPress [Infographic]

With more than 72 million WordPress sites on the Web (and counting!), it’s safe to say that this content management system (CMS) is one of the world’s most popular site design platforms. And because it’s so ubiquitous and user-friendly,

WordPress attracts not only accolades, but expectations, from its users. The software itself is so intuitive and responsive that many of its adherents want the sites they create using it to share those traits; however, like any other application, WordPress has its limits as well as its perks.

Lets have a look the below infographic to know how to get maximum speed with WordPress.

Source : WhoIsHostingThis

Why Blogging Is Good For Your Business

There is no doubt that "Blogging" is one of the most powerful internet marketing tools for business to keep their services running in the market. Various types of organizations from startups to Fortune 500 ones are enhancing their digital presence and trying to get leads over other companies via blogging. 

Here are some reasons why blogging is good for your business.

1. Product or Services - Branding :

Blogging allows you full control of the look, feel, messaging, and function of the social interaction emphasizing proper branding of your product or services. Using others images promotes their business but if you want your business to be promoted then get ready with your own offerings.

2. Online Presence : 

Blogging shows visitors and search engines that your website is active and relevant, which increases your online credibility and increasing popularity of online presence.

Each and every blogger knows that in order to be “legitimate” in business today, you need to be active online. Different social media websites allows this important function by sharing contents over net, but a regularly updated blog also lets search engines know that your site is active as well, which increases your search rankings and online availability.

3. Getting Backlinks :

Visitors from other websites or some website owners and businesses can link back to the static pages and products listed on your website in case those are valuable contents you provide on your blog. It increases your blog traffic, and the back links provide another boost in online link building activities

.

4. Emphasizing On Subject :

Blogging gives you a chance to speak more thoroughly on a topic, and it emphasizes on the topics on the subject you are promoting for your business. This opportunity for greater depth often results in greater value for visitors, which ends up getting huge number of readership subscribers.

5. Building Followers & Readerships :

Blogging brings people from other websites and social media networks to your website, increasing your ability to build your follower list and/or sell products & services offered on your website.

Once you have visitors to your site then you might have the chance to show them around a little bit more on product & services offered. They may take a peek into some of the other spaces your site provides or they can just accept your invitation to join your email list. Moreover it increases the opportunity for them to purchase one of your products and share it with their friends.

Benefits explained above are clearly justifiable on how and why to make blogging a part of your content marketing campaign, whatever the nature of your business may be. Hope the above steps help you promoting your business online. If you have any other suggestion, do not forget to share with us in comment section.

What People Share On Social Networks [Infographic]

Social media has contributed a lot to the web by sharing contents, pictures, videos and other important stuffs. What people are sharing and how they are sharing, it is changing. You can't compare the way users used to share 2 years back would be in the same way. 

Lets find out What People Like to Share on Social Networks:

• 43% Pictures
• 26% Opinions
• 26% Status Update of what and how they are doing
• 26% Links to articles
• 25% Personal recommendations of things they like
• 22% News items
• 21% Links to other websites
• 21% Links to other people’s posts
• 19% Status update of what they are feeling
• 17% Video clips
• 9% Plans for future activities, trips and updates

Go-Gulf has gathered the latest data and presented in the below social media infographic.

Source : GO-Gulf.ae

The Powerful Social Media Logo [Infographic]

If you want to engage readers, interact with people, or to generate content, Social Media is a power tool for businesses. Facebook has 1,230,000,000 users, and every user spent almost 18 minutes per day on the platform. And about 350 million photos upload on Facebook every day. Twitter has 645,750,000 registered users, while the average time spent on Twitter is 12 minutes and 51 seconds per day.

Check out the below infographic by thelogocompany for some of the most popular online networks and how much of an impact they have.

Source : thelogocompany

Best Social Media Platforms For Your Business [Infographic]

If you think Facebook and YouTube are your most preferred social media platform then you may be wrong. No doubt that they are most popular, but do they solve your purpose. Just because a site is popular doesn't mean it is a good fit for you business and online services what you are offering.

To guide you decide which social media platforms is best suited for your business, here is a nice infographic created by QuickSprout, that explains which social sites you should be leveraging based on real data and according to the social media strategy.

Source: Quick Sprout

How To Use Social Media For Lead Generation [Infographic]

Social Media has become essential tools for everything and everything we perform digitally. Social media create deep, fast and prompt effect on users as social media has become lifestyle element.

Following is the infographic made by Wishpond indicates that the social medai is like a leathal weapon in the battle of most suitable performance based marcom media tools war.

Source : Godizital

Top 8 Web Trends Of 2017 [Infographic]

The trend is not stable or constant. It is changing every year with introducing different pattern and approach. The following infographic visualizes top 8 web design trends, they expect to see in 2017!

Website designers are under the pressure of creating unique websites that can deliver a brand message in a precise manner and in quick time. This is the chief reasons that the designers continue to experiment with elements such as interactive videos, images, and illustrations. Many business owners make sure that they mention their specific design needs in their design brief even when they launch a website design contest.

Source : designhill

The Types Of Social Interactions [Infographic]

Social media has changed the way people communicates and think before taking any decision whether it is on education, online shopping, hospitals or buying properties. It has positive and negative effects on a business.

People believe more on online reviews to assess local business. Here are the do's and don'ts for social interactions.

Source : Ohio University Online MBA

Which Social Networks Should You Care About In 2017 [Infographic]

We’ve seen a big shift in favor of videos with the likes of Twitter and Instagram improving video features. No surprise here though, with the second highest number of monthly visitors, YouTube is a perfect example of how viewers are visual creatures!

So as you can see keeping up with the Joneses of social media can be as difficult as pleasing your mother in law, but we’ve compiled a list of the top highlights to keep you in the loop with our Social media in the news 2016 – 2017 Infographic.

Courtesy of: The Website Group

Social Media Trends in 2017 [Infographic]

It is safe to say that social media indeed is one the most indispensable tools in marketing products and services in today’s competitive market. And as we approach 2017, its popularity among marketers is expected to boost up, making other sales methods to be obsolete or inappropriate in today’s digital environment.

Today, more than 83 percent of marketers say they use social media platforms to increase exposure to their brands and that stat shows no signs of decreasing any time soon. Let's see how the trends would impact the web world.

Source: CJG Digital Marketing

How Google Works [Infographic]

Google's popularity has transformed companies around the world to keep the rank highly in its SERPs to lure prospective customers to their sites. Google is software. Human being don't monitor or edit Google's results. Where your website ranks is a result of a computer algorithm. In the key to getting better ranking for your website lies in your ability to help this computer algorithm decide you're the most relevant result for a particular search.

However, they often fail due to their inability to understand the Google Search Engine Algorithm. The infographic below highlights the basics of the Google Search Engine Algorithm. Google determines which search keywords are relevant to your website based on a number of factors. The most obvious factor is the content of your website. Within the content of your website Google gives a lot of weight to what you choose as your page title. Your page title is the information that appears in the browser tab when you visit a web page. If you want to get ranked for a specific keyword or phrase it's critical you include that keyword or phrase in your page. For example_ The title to this page is "How Google Works".

Google is every trying to improve the quality of their search results. So they're constantly tweaking the formula they use to determine which sites are relevant and which are not. The import things to remember from this article are to create plenty of keyword rich text on your website, create a highly relevant page title that includes your targeted keywords, and most importantly work hard to get as many high quality links back to your website. Here is another pictorial presentation on how does Google work.

Source : PPCBlog & Google

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'.  Click here to read How Google Works.

Growth Of Internet Usage And Its Effect on Human Brains [Infographic]

The growth of internet is incredible no doubt and its still growing day by day. Internet users got increased along with time and the number of websites as well. The current addiction that has the world’s population enslaved is the internet or the World Wide Web. However, instead of curing ourselves of this addiction, we are letting it spread far and wide. It is up for debate whether this addiction is actually ‘that harmful’ or not, but we do know for sure that it has affected our attention span greatly. Below is the statistics for that!

Social Media has also played a great role in expanding the categories of internet users with huge increment of internet users. Now they are not only using web as browsing media, but they are keen on using net on mobile with various apps also, which as a whole increased the head counts massively. Below is an infographic that presents facts proving the existence of our internet addiction and population statistics.

Source: utterweb

How To Make Money Online - 200+ Ways [Infographic]

Infographics are always self explanatory and don't need interpretation much. Affiliate marketing, blogging, writing and freelancing are some of the most popular ways to make money online but still there are some untapped ways which we can use to increase your earning and live a better life. Making money online is not hard, it just takes time to make a decent buck on it. The amount you end up with is entirely up to your dedication and will to succeed. Do you have what it takes to make money online? There’s only one way to find out.

Now if you are ready to make money from the internet, you will first have to decide on the general method you intend to use. The general methods include selling your art, handmade stuff, freelancing, affiliate marketing, email marketing, content revenue sharing, video marketing, blogging etc. For these things you have to find the right sites to give you the information and tools you need to make money from the internet, such as eBay, Elance, Sedo or Amazon. This infographic features information on both the general logistics and the internet tools by which you can develop a plan to make money online.

Source: Visually.