Showing posts with label Online Business. Show all posts
Showing posts with label Online Business. Show all posts

Friday

How to choose an eCommerce platform?

Posted By: Arin Dey - August 18, 2017
Since last 10 years, E-commerce has been growing steadily in popularity. Online sales got hiked up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you are going to start a business and selling products or services, an ecommerce site would be best suited in this online sales growth.

 How to choose an eCommerce platform?

If you want to start a new business, that would be always challenging, but moving away from the traditional store outlet to an online space can be a little daunting; especially with so many options for you to start with. Because of various options, choosing an ecommerce platform is so difficult for many business owners. If you want to figure out what your store will need as you grow and keeping up with trends is a challenge, but it is much worth. You have to think and find ways ahead of time and that will help you choose a platform an easier process to achieve online success.

1. Payment:

The utmost consideration while searching for an ecommerce platform should be the price and payment. If you are a small business and a newly started or an already established physical outlet business moving online, you need to know exactly what you’ll be paying for the service.

2. SEO:

Ecommerce businesses are not benefited from working on their SEO. In fact, it can be highly beneficial to have your store rank high in search results. If you want your customers to find you when they’re searching for products that you offer, list your products and try to rank your page higher.

3. Scalability

Every business owner expects their business will grow in the future, but you may not know to what extent. So, it’s important to look for a platform that will scale along with your business.

4. Security

You will never want to enter your credit card information on any website, which is why security is becoming one of the biggest concerns among consumers.

5. Integrations

You should consider "integrations and plugins" when looking at ecommerce platforms. Almost all of the platforms, such as Shopify, will have plenty of tools for you to run your business.

6. Mobile Friendliness

Are you aware of the fact that nearly 60% of searches are done from mobile devices? Often those searches continue on to a purchase from a mobile device itself.

7. Customer Service

Biggest aspect of any business is its customer service. As the experience provided by traditional outlet businesses is based in a physical store, they typically have more control over how smoothly their business runs.

Here is a list of the most popular e-commerce platforms on the market today, along with why you might want to consider using each for your new e-commerce store. These are Miva, 3Dcart, Magento, Zoey Commerce, Nucleus, WooCommerce, OroCommerce, Shopify, Bigcommerce, & Volusion etc. This list is just a basic overview of some of the most popular e-commerce solutions out there. Leave your comments below or share your thoughts.

Sunday

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Posted By: Arin Dey - July 02, 2017
Content marketing needs a lot of tracking on the areas such as number of website visitors, engagement with post, resonance of topic area, effectiveness of headline, best day/ times to post to reach objectives, demographics/ psychographics of readers or viewers, website metrics for posts such as time on site, bounce rate funnel optimization from post or where visitors went after reading. 

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Social Media Strategy Summit has collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools and who the tools would work best for. Here is a nice inforgraphic which explains 25 outstanding content marketing tools for your brand.



Source : SocialMediaStrategiesSummit

Why Blogging Is Good For Your Business

Posted By: Poketors - July 02, 2017
There is no doubt that "Blogging" is one of the most powerful internet marketing tools for business to keep their services running in the market. Various types of organizations from startups to Fortune 500 ones are enhancing their digital presence and trying to get leads over other companies via blogging. 

Why Blogging Is Good For Your Business

Here are some reasons why blogging is good for your business.

1. Product or Services - Branding :

Blogging allows you full control of the look, feel, messaging, and function of the social interaction emphasizing proper branding of your product or services. Using others images promotes their business but if you want your business to be promoted then get ready with your own offerings.

2. Online Presence : 

Blogging shows visitors and search engines that your website is active and relevant, which increases your online credibility and increasing popularity of online presence.

Each and every blogger knows that in order to be “legitimate” in business today, you need to be active online. Different social media websites allows this important function by sharing contents over net, but a regularly updated blog also lets search engines know that your site is active as well, which increases your search rankings and online availability.


3. Getting Backlinks :

Visitors from other websites or some website owners and businesses can link back to the static pages and products listed on your website in case those are valuable contents you provide on your blog. It increases your blog traffic, and the back links provide another boost in online link building activities
.
4. Emphasizing On Subject :

Blogging gives you a chance to speak more thoroughly on a topic, and it emphasizes on the topics on the subject you are promoting for your business. This opportunity for greater depth often results in greater value for visitors, which ends up getting huge number of readership subscribers.

5. Building Followers & Readerships :

Blogging brings people from other websites and social media networks to your website, increasing your ability to build your follower list and/or sell products & services offered on your website.

Once you have visitors to your site then you might have the chance to show them around a little bit more on product & services offered. They may take a peek into some of the other spaces your site provides or they can just accept your invitation to join your email list. Moreover it increases the opportunity for them to purchase one of your products and share it with their friends.

Benefits explained above are clearly justifiable on how and why to make blogging a part of your content marketing campaign, whatever the nature of your business may be. Hope the above steps help you promoting your business online. If you have any other suggestion, do not forget to share with us in comment section.

Best Social Media Platforms For Your Business [Infographic]

Posted By: Arin Dey - July 02, 2017
If you think Facebook and YouTube are your most preferred social media platform then you may be wrong. No doubt that they are most popular, but do they solve your purpose. Just because a site is popular doesn't mean it is a good fit for you business and online services what you are offering.

Best Social Media Platforms For Your Business [Infographic]

To guide you decide which social media platforms is best suited for your business, here is a nice infographic created by QuickSprout, that explains which social sites you should be leveraging based on real data and according to the social media strategy.

What Social Media Platforms Are Best Suited For Your Business
Source: Quick Sprout

Thursday

How Video Marketing Works [Infographic]

Posted By: Poketors - June 22, 2017
All of this data has a general thrust: video marketing is a strategy that is growing more potent with time, as Internet content becomes increasingly video-based, and case studies show that it is effective for businesses ranging wildly in size, market, and product type.

How Video Marketing Works [Infographic]

Here are 3 Video Marketing Tips:

1. Plan - Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough – you have to USE it! Identify your goals – whether they are raising awareness or driving business – and establish your success metrics.
2. Produce - Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique services.
3. Promote - Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube etc.

However, while YouTube is still a starting point for many marketers, Facebook is gaining ground quickly, and a robust marketing strategy integrates both. Our research shows that:
  • By 2018, 90% of content shared by Facebook users will be video
  • At present, 59% of video shares occur on Facebook
  • 90% of online marketers use both Facebook and YouTube for video marketing
Along with the 3 video marketing tips, here are the 127 facts and figures in the infographic below to help you make informed decisions for an effective video marketing strategy. Feel free to save, and share with experts and novices alike!

video marketing infographic

Friday

Facebook Introduces Facebook Media To Engage More Fans

Posted By: Arin Dey - September 19, 2014
Facebook realized the fact that because of the digital publishers, celebrities, entertainment industries, politics and brands their social network has reached to a good place. Now Facebook is aiming at reaching more audience and driving more traffic to their blog or website. Facebook therefore launched Facebook Media. The main agenda will be "Engage with fans".
 Facebook Introduces Facebook Media To Engage More Fans

Nick Gruding, Director of Media Partnerships at Facebook said “At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences."

Lets see how the best practices are figured out for :

Engaging More Fans on Facebook  

1. Create a Brand Page : Create your own brand page to connect with your fans. With Build Audience button at the top of the admin panel, lets fans connect to your brand.

2. Facebook Mentions Usage : Facebook Mentions is an app that enables public figures to talk with their fans.

3. Engaging Content Posting : Authentic, unique and post engaging content shpuld be their on your Page, so that fans would be connected to you with those engaging contents.

Engaging More Fans on Facebook - Best Practices

Get Referrals To Your Online Brand

1. Links sharing and content writing frequently :  Sharing links, photos, useful videos and other contents on your Facebook Page would be helpful in attracting more fans. Better you can post multiple times.

2. Page Insights Report : Page Insights report lets you uknow who your fans are and the kind of posts that will interest and engage them.

3. Facebook posts in your website : Unique and useful content on Facebook or Instagram can be embeded on your website to pass the information to your website subscribers.

4. Like and Share buttons Inclusion : Like and Share buttons are viewed multiple times daily. Like and Share are also available for your mobile apps. Like lets people share your content with one click, while Share lets them add a comment before posting to Facebook.  

Integration Of TV

Using advertising media like Facebook ads, you can build your audience and reach the right audience.

Visit Facebook Media and share your comments if it really helps you to increase fan engagement to your posts on Facebook.

How To Know Everything About A Website With Online Tools

Posted By: Arin Dey - July 25, 2014
Sometimes it is very important to know all the details about your own website or some other websites. It broadens your idea on your webpage visibility over web. It gives your proper information regarding your domain, contact person name, address, registrar and some useful details by which you can and know and contact those website owners. Below mentioned tools are the most useful online tools that will help you know each and every detail of any website. 

How To Know Everything About A Website With Online Tools

Let’s look into the following 12 tools and how they fetch data and provide you the valuable information.

  1. who.is — In case you want the contact address, email and phone number of the website owner, this free whois lookup service will help you in obtaining that. It is a universal lookup service meaning it will fetch data from the whois database of all known domain registrars.
  2. whoishostingthis.com — This online service will show you the name of the company where that website is hosted once you provide the name of the particular website. It will be helpful if you need the contact information of the web hosting provider for writing a DMCA Notice or in case you are switching web hosts.
  3. developers.google.com — A google product. You can see the Page Speed score of any website on both desktop and mobile devices. If you get a higher number it means the performance is good. It also suggests how the score can be improved.
  4. just-ping.com — A must need tool for bloggers to determine whether a particular website or blog is accessible from other countries. If the ping results show 100% Packet Loss then it is likely be the site is inaccessible from that region.
  5. popuri.us — To know the social presence and engagement, you can use popuri to estimate the relative popularity of a website on social sites like Twitter, Google+ and Facebook. It also display the Google Pagerank of a website and the Web of Trust matrix.
  6. ewhois.com — Ewhois also known as enhanced whois lookup, will help you know whois details, the AdSense publisher ID and the Google Analytics code of websites to determine other web domain if it belongs to the same owner or not.
  7. chillingeffects.org — In case it is a copyright related complaint against a website, there would be a copy of that letter stored in the Chilling Effects database. You can query this public database to know about all the copyright infringement complaints against a particular website.
  8. semrush.com — You can analyze your competitor’s website by using this service. SEMrush will help you to know what organic keywords are people using to find a website, what is the site’s traffic and which are the competing websites compared to your's.
  9. myip.ms — It provides a comprehensive report of any website or I.P. Address. You can know about the hosting provider, the physical location of a website, the IP Address change history of a website and the DNS information.
  10. builtwith.com — BuiltWith helps you to know the technology structure of any website. It also provides you the mail service provider of a domain, the advertising partners, the tracking widgets that are installed on a website and whether the site is using any CDN like Amazon S3 or Google Cloud etc. 
  11. httparchive.org — The service is a repository of all performance related metrics for a website. It maintains the record for the size of pages, their average load time and the number of failed requests over time for doamins.
  12. modern.ie — It will help you to understand your website’s compatibility with various web browsers and detects coding errors that might cause problems for your website. You can also view how your site looks on different devices and browsers.

Sunday

12 Reasons To Implement A Visual Content Marketing Campaign [Infographic]

Posted By: Arin Dey - June 22, 2014
Visual content marketing is one of the best practiced digital marketing trends nowadays. It is increasing popularity of visual social media such us Pinterest, Instagram day by day. Vine also gave some strong input to this media. Business owners and digital marketers are also busy with these websites for their businesses.

12 Reasons To Implement A Visual Content Marketing Campaign [Infographic]

Not only can these websites give you some exposure for your business, you could also use it to amplify your content marketing. Whether or not you are doing a content marketing campaign for your business today, you will find the following hard-to-ignore reasons explained in a colorful infographic why you should implement a visual content marketing campaign. Not only that but some interesting statistics about the effects of visuals in human brain and other very surprising studies. The following infographic was based on this original post.

12 Reasons to Implement A Visual Content Marketing Campaign (Infographic) image 12 Reasons to Implement A Visual Content Marketing Campaign

Source : Digitalmarketingphilippines

Wednesday

The Cost Of Stress On Your Business [Infographic]

Posted By: Arin Dey - January 29, 2014
The cost of stress affects several parts of our body. At the time when we are under stress, our brain gets washed with powerful hormones which are required to help us in emergencies. If we are stressed, these hormones damage our brain cells. 

The Cost Of Stress On Your Business [Infographic]

Stress not only can affect your health, but also can have a negative performance on your job. When you’re not performing up to par while working, the bottom line of your business suffers as a result. In the United States alone stress costs U.S. companies over $300 billion each year from employee turnover, absenteeism and loss of productivity that are all a direct result of stress in the workplace. Some of the factors and the cost of stress are put together in the infographic below.
The Cost of Stress on Business Small
Source : EnMast

Thursday

How To Promote Your Business Online

Posted By: Poketors - September 26, 2013
Since years we have seen the traditional way for promoting special offers and discounts by any business owner is to provide a chalkboard display or a printout outside shop. The basic reason for creating specials and events by the business owners is to draw the attention of customers and also get the space to show the products and brands on offers or discounts. A lot of promotional offers  a local business owner can use like "50% Off On Garments" or "Grab a smartphone and get bluetooth free" and many more.


So we have to follow below guidelines which will help us to reach most of the customers when you are doing it online.

1. Promotions On Website Or Blog :

You can include the products or services which are on offer or discounts on your website so that people can see once they visit your website.

Placing a calendar which updates in real time with specials and events will be helpful to keep your visitors up to date promotions else you may end up our day with some irate visitors.

Use tools like  UPlanMe and Google which offer great free calendar tools for your business websites.

2. Promotions On Social Media :

In todays world you must have a product pages on your various social media profiles. You have to make sure that you are posting your offers and events on all the social media profiles regularly once you set up for that. Instagram would be helpful in case you promote uploading event image.  Even images would draw attention of the visitors in other social media profiles too like Facebook, Google+, LinkedIn etc.

3.  Promotion Through Google Offers & Yelp Deals :

Google Offers and Yelp Deals are two popular place where you can market daily or weekly specials and offers.  Google Offers and Yelp Deals were initially created to compete with the Groupons / Daily Deal Companies of the world (Get 50% off $20 worth of goods), they provide another type of offer that doesn't require you to charge massive discounts and force customers to pay upfront.

Google and Yelp let you create redeemable “coupons” and “offers” that reach consumers on their web and mobile apps.


4. Promotion On Your Business Listings :

The most prefered and easiest way to market your business is to upload your business listings to the popular online business directory websites. Along with Yelp and Google Palces, you can go for Bing Places, Local.com, Mapquest, Yellow Pages, Citysearch etc. 

By placing business listings on these various listing directories, you are able to place your daily and weekly offers and events directly into the description of your business.

5. Promotion On Local News, Event Websites :

Identify the various local news websites, local blogs, local events, things to do websites and location-based mobile apps which are used by local people also your potential customers in your area. This will help your customers to find out about the local happenings in your town or city with your promotions too.


There is an alternate way which you can access tools like UPlanMe for a $15 monthly fee, will automatically publish and promote your daily and weekly specials for you.

Always take time to market your business’s offers, specials and events online. In case you are creating any offer deals, specials, promotions and events, it is obvious taht you are askign customer to come to you for your brands, products and services.

Online Reputation Management For Your Business [Infographic]

Posted By: Poketors - September 19, 2013
Online reputation management is quickly becoming one of the most needed services  over internet. This is important for your blog, product, service or business to know the content which is coming up in the search page rankings with your name and business and how you are holding the rank in the first page of rankings with your own content.

Online Reputation Management For Your Business [Infographic]
Here is a nice infographic which explains why online reputation management is important for you and your business.

Online Reputation Management
Source: Visually.

Monday

How To Start Up A Small Business [Infographic]

Posted By: Poketors - September 09, 2013
If you don't have any previous experience or starting small business then this infographic guide will help you in that. The fact is that bravery and dedication can take you a long way even all the way to the top. No one knows at the start how things work, or how to do everything to ensure success.

How To Start Up A Small Business [Infographic]

If you think you have a good idea, there is nothing else that I can say other than you should go for it. No one is going to do it for you.

Source: visual.ly

Thursday

How Safe Is Your Website [Infographic]

Posted By: Poketors - August 15, 2013
Thousands of website owners and bloggers complain about the problem related to site hacking or tampering. But have you ever thought that how many of them are able to protect their blog/website from this issue? Very few because they keep committing mistakes like hosting their sites on a very cheap domain hosting service provider, giving a weak username and password, gaining access to FTP link and several threats to website/blogs.

How Safe Is Your Website [Infographic]


What is the solution for this. There is not a single or one word answer for this. You have to opt for a better and secure hosting, give strong password, verify your website with crawl errors, visibility. We found a very well described infographic which explains how to make your blog safe.

How Safe Is Your Website
Source : WhoIsHostingThis

Tuesday

How To Grow Business With Content Marketing [Inforgraphic]

Posted By: Poketors - August 06, 2013
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

How To Grow Business With Content Marketing [Inforgraphic]

Content marketing has become one of the most important marketing tools in the web world. The following infographic presented by Dendritepark describes how to GROW your business by creating a so-called “wisdom tree.” Let’s see what this wisdomtree is all about:

How To Grow Business With Content Marketing
Source : Dendritepark

Saturday

New Design For Amazon Collections

Posted By: Poketors - August 03, 2013
Amazon Collections is designed just like Pinterest but it focuses only on products available through Amazon allowing users to collect images of their favorite products all in one place. Perhaps, the ideal go to resource for that hard to buy for family member. Just find someone with similar interests and you can hunt down that ideal gift without too much hassle.

New Design For Amazon Collections

Source : GEARFUSE

Ways To Increase Facebook Interaction [infographic]

Posted By: Poketors - March 02, 2013
Sharing something by including your thoughts don't yield any kind of response at all. That’s when we should learn that our current following has little or no interest in the subject being shared. It really doesn't have to be harder than that. It all becomes clear when we check out this infographic presented by LinchpinSEO called Facebook: Wall Post Cheat Sheet.
Ways To Increase Facebook Interaction
Source : LinchpinSEO

Dos & Don'ts Of Social Media For Business [Infographic]

Posted By: Poketors - March 02, 2013
An infographic called The Dos And Don'ts Of Social Media For Business, presented by The Steel Method, has a few sound pieces of advice that might help you initially understand how social media for business works. After you have become a little bit more familiar with the pillars of social media, you can start becoming a little bit more creative with it. Some of the most successful social media marketing campaigns have been out of the box solutions.

Dos & Don'ts Of Social Media For Business [Infographic]


Social media for business is not as easy as friending a few people on Facebook or starting to follow the most influential people on Twitter. It’s far more intricate than that.
Dos & Don'ts Of Social Media For Business
Source : The Steel Method

Who Is Tracking You Online [Infographic]

Posted By: Poketors - January 19, 2013
Online privacy is a hot-button issue, but like many issues facing the younger generation the current political elite tend to ignore. My state representative and head of The House Science, Space and Technology Committee, Lamar Smith, has a lot of decision making power over the internet and has proposed the privacy killing bill SOPA along with a staunch anti-web voting record.

Who Is Tracking You Online [Infographic]

Online tracking is done almost entirely by cookies and beacons. These two items allow third-party companies to track which parts of a web page the user has visited, potentially identifying information held in the URL of the page the computer is visiting, such as an email address.

The older generation needs to realize that the internet isn't going anywhere, and protecting its natural state is incredibly important. Here is a nice infographic published by Abine, which explains precisely how the tracking is done online.

Who Is Tracking You Online
Source : Abine

Sunday

Facebook Privacy Fails Over The Years [Infographic]

Posted By: Poketors - December 30, 2012
How did Facebook piracy fail and what happened after that? Even after so much battle regarding privacy, Facebook is still considered as the most used social media network in the world.

Facebook Privacy Fails Over The Years [Infographic]

Here we go with a nice inforgraphic which explains the Facebook Privacy Fails over the years.

Facebook Privacy Fails Over The Years

Brand Imaging & Build Leads Via LinkedIn [Infographic]

Posted By: Poketors - December 09, 2012
Brand imaging is the most important thing while doing business online or offline. We do it via several  personal social networking and microblogging sites and we are very much successful on that. Here is a professional way which involves the massively popular professional networking site LinkedIn.

Brand Imaging & Build Leads Via LinkedIn [Infographic]

Check out the infographic below to become fluent in LinkedIn. You may even realize ways to both promote a positive brand image and connect with your customers.
Source : PayStream

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