13 Types of Infographics You Should Be Creating [Infographic]

If you’re looking to create an infographic to visualize your data and/or information, there are several types of infographics you need to be aware of.

Each type of infographic has a different purpose and is used to showcase different types of data or information. Learn more about these 13 different types of infographics that you should be creating below.

Source: https://visme.co/

Drawbacks and limitations of Google Analytics 4

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing setup—especially since Google announced the sunset of Universal Analytics.

On July 1, 2023, Universal Analytics properties will stop processing new hits, forcing users to switch to its successor, Google Analytics 4. While this may seem like a natural progression, marketers should not be fooled.

The learning curve will be steep—Google Analytics 4 is almost an entirely new platform and still developing. On top of that, Google Analytics risks losing the users’ trust due to gray areas around the likes of privacy and data ownership.

With a privacy-focused future ahead, now is the time to seek alternatives that better balance data collection with compliance. With a proper analytics platform, marketers make your data collection as it should be: predictable and sustainable. After all, marketers and analysts want to process user-level data while building trust with their visitors.

In this article, we will dive into the issues with Google Analytics 4 from a user perspective and from a privacy and compliance standpoint, so you can make an informed decision before switching platforms.

From a user experience perspective, many find GA4 challenging to navigate. But beyond that, there are a host of challenges with the feature sets. Let us dig deeper into those limitations:

• There is no simple way to migrate your data
• Not-so-intuitive user interface
• Limits on custom dimensions
• Lack of custom channel grouping

Unlike Universal Analytics, GA4 does not allow you to create custom channel groupings in the new interface. Instead, marketers will only be able to use their default channel groupings.

Motivations behind the short deadline:

The deadline Google has left the analytics community to act is startling. There are many speculations as to why this might be, including:

1. Google may have been disappointed with the speed of adoption for Google Analytics 4 and decided to act decisively.
2. Google circumventing some of the legal heat that Universal Analytics is facing in the EU.
3. Google wanting to cut costs and rid itself of technical debt associated with thousands of websites with legacy solutions installed. Since GA4 is designed to support Google’s advertising network, it guarantees more revenue than the competition.

Now there is a concrete deadline to make the switch, marketers will need to decide whether they want to start adjusting to Google Analytics 4 or start afresh with a new platform.

Source: SEW

5 Digital Marketing Trends in 2022 [Infographic]

Change is the law of life. And for anyone working in the digital marketing world, it’s very important to be aware of the ongoing and upcoming trends in order to stay ahead of their competition and thrive alongside future technologies and innovations.

Now that we’ve covered everything about the upcoming digital marketing trends of 2022 in following infographic..

Source: https://outgrow.co/

Top 5 Cyber Security Concerns 2021 [Infographic]

Cyber criminals have a few brand-new doors through which to enter, as well as some familiar means of attacking businesses. While companies navigate constantly evolving work environments, it’s more important than ever to prioritize cyber security. Here’s what you need to know about securing your business in 2021.

Managed security services will give you the tools you need to take on the cyber security concerns of 2021.

Source: https://www.exemplifygroup.com/

What is Blockchain and how does it work?

Blockchain and Cryptocurrencies are trending topics across social media and the web. Even people who have never heard of cryptocurrency, let alone understand how it works, are talking about them. And for weeks now, some of my colleagues and friends have been bugging me to explain these terms. Everyone, it seems, is eager to learn more and so I’ve penned this explainer on blockchain technology -- using almost no technical terms for those looking to attain a more general understanding of what Blockchain is and how it works.

Instead of finding solutions or use-cases of Blockchain technology, let us first understand the problem that Blockchain can solve. 

Let us imagine a situation: Dave is your friend. He is travelling overseas, and on the fifth day of his vacation, he calls you and says, “I’ve been robbed. Could you please send me $2,000 so I can buy a plane ticket home?”

As a friend, you assess the situation and agree to send the amount requested. So, you reply, “Sending right away, Dave.”

You may call your bank and raise a request, “Please transfer $2,000 from my account to Dave’s account.”

Your account manager replies, “Yes, I will do that now.”

Your account manager opens your bank register, checks your account balance to see if you have enough balance to transfer $2,000 to Dave. You have plenty and, thus, he makes an entry in the register like the following:

February 28, 2021

#--------------- Transferred------------ $2,000------------- Dave

You may call Dave and tell him, “I’ve transferred the money. You may withdraw the amount $2,000 now from your bank.”

In this example, you and Dave both trusted the bank to manage and transfer your money. In this process, there was no hard copy of bills used to transfer the money, just an entry in a register. that neither you nor Dave controls or owns.

This is the “problem” of the current system: we depend on individual third-parties to establish trust between ourselves. But, you might say, we’ve been depending on middlemen to establish between different parties for ages. Why is it a problem?

The problem here is that they are one, and only one, authority here. Anytime that single point of contact may go corrupt without your knowledge. Imagine these situations:
The register in which the transaction was logged becomes corrupted.
The bank mistakenly writes $4,000 on the register instead of $2,000.

So, with that in mind, let’s think out of the box now! Is there a way to maintain the register amongst ourselves instead of someone else doing it for us? Or, put another way, Is it possible to find a system where the transfer of money will happen without needing a bank? is the answer to this question. It is a method to maintain that register among ourselves instead of depending on a bank or another third party to do it for us.

How To Write A Persuasive Email [Infographic]

Let’s face it: in these strange times, no boss knows exactly what they need or what is going to happen. It’s the perfect moment for potential employees to carve out a niche.

Resume.io researched the science of persuasion and the dynamics of email communication to identify the best practice for writing an on-spec job email. They have identified the key sections you need to include in your email and tips to personalize each section and hone it to the job and employer of your dreams. Let's find the below infographic to understand the trick to write a persuasive email.

Source: Resume.io

Data Protection Concerns And How To Protect It

 In general terms, data protection concerns three areas:

• securing data, especially personal data such as bank account numbers, TANs and PINs, against theft and misuse;
• protecting data against viruses and other malware; and
• protecting data in case of a hardware failure.

So, data protection is more than just virus protection and passwords. But many users ignore the protection of their data. You probably know someone who has four or five broken cellphones at home. Of the data that used to be on those phones, what was saved on the SIM card may have been saved. It’s similar with laptops and tablets. Whenever a device fails, data is lost. It might just be letters and e-mails, but mostly it’s photos – and when they’re gone, beautiful memories are lost forever. But contracts and other documents can also be lost. Data losses are therefore both material and non-material.

The most important tips for protecting against spying on passwords – in other words, the basic rules for data protection – are:

• Never use the same password for multiple accounts.
• Never use words that are in a dictionary or that consist of numbers (birthdays or lottery numbers) as passwords, because these can easily be generated by a generator.
• Change your password regularly.
• Don’t keep a list of passwords on one of your computers or smartphones.

Advantages of backup solutions

The advantages of backup solutions are obvious.

• The data backup is carried out automatically so that the user cannot forget to back up his pictures, contacts, telephone numbers, emails, and documents.
• The backup runs in the background and doesn’t interfere with the computer, smartphone, or tablet as much as direct copying.
• With a cloud backup, secure storage systems are used in a data centre of the backup solution provider and the user doesn’t have to worry about the procurement and operation of the backup drives.
• Thanks to convenient setup wizards, users don’t have to learn how to operate additional software, but can concentrate on what’s important.

A backup is therefore more than just a copy of the data. But the backup must also be planned. Once planned, the data can be restored in almost any situation.

The three golden rules of data protection

Rule 1: An important prerequisite for data protection is the awareness of the correct handling of passwords, the appropriate selection of devices (from PCs to tablets to smartphones), and the correct selection of cloud services.

Rule 2: Assess what data you have, where it is currently stored, how important it is, and whether you have access to this data. Such an inventory will reveal vulnerabilities in data protection, from passwords stored in files to external hard drives that are no longer accessible.

Rule 3: Use backup software. Especially if you want to back up many different devices, backup software, including cloud storage, is recommended. You should also use this backup software to regularly test whether the data can be restored.

Source: B2C

A Primer on Edge Computing

Edge Computing is a distributed computing paradigm in which processing and computation are performed mainly on classified device nodes known as smart devices or edge devices as opposed to processed in a centralized cloud environment or data centers. It helps to provide server resources, data analysis, and artificial intelligence to data collection sources and cyber-physical sources like smart sensors and actuators. Is edge computing seen as necessary? In the realization of physical computing, smart cities, computing, multimedia applications such as augmented reality and cloud gaming, and the Internet of Things (IoT). It is a way to streamline the movement of traffic from IoT devices and implement real-time local data analysis.

Data produced by the Internet of Things (IoT) devices to be processed where it is created instead of taking away to the routes to data centers with the help of edge computing. It also benefits Remote Office/Branch Office (ROBO) environments and organizations that have dispersed user base geographically. A significant benefit is that it improves time to action and reduces response time to milliseconds, while also conserving network resources.

“Practice of processing data near the edge of your network locally or on own server produced by IoT(Internet of Things) instead of centralized data processing warehouse. ”

Internet of Things (IoT) and Edge Computing

In IoT, with the help of edge computing, intelligence moves to the edge. Like if you have massive amounts of data and for this, you have to leverage in such end to endways or highly sensor intensive or data-intensive environments where data is generated at the edge, which is due to IoT as data sensing at the edge.

And also, with real-time information, the increasing unstructured data of which sensor and IoT data are part, traditional approaches don’t meet the requirements which are needed. There are various scenarios where speed and high-speed data are the main components for management, power issues, analytics, and real-time need, etc. helps to process data with edge computing in IoT.

Benefits of Enabling Edge Computing for the Internet of Things (IoT)

• Lesser Network Load
• Zero Latency
• Reduced Data Exposure
• Computational Efficient
• Costs and Autonomous Operation
• Security and Privacy

Future Directions of Computing for the Internet of Things (IoT)

• Edge-to-Cloud data exchange capabilities
• Common-on-Edge data exchange capabilities
• Streaming Data Analytics and Batch frameworks and APIs
• Controlled rolling and Versioning upgrades of applications
• Status of application monitoring from an Ad-Hoc Cloud Dashboard
• Cloud-Based Deployments of Edge Computing Applications

Future Directions of Computing for the Internet of Things (IoT)

• Edge-to-Cloud data exchange capabilities
• Common-on-Edge data exchange capabilities
• Streaming Data Analytics and Batch frameworks and APIs
• Controlled rolling and Versioning upgrades of applications
• Status of application monitoring from an Ad-Hoc Cloud Dashboard
• Cloud-Based Deployments of Edge Computing Applications

Why is Edge Computing Important?

• New Functionalities are offered.
• Easier configurations.
• Hacking Potential is increased.
• The load on the server is reduced.
• Load on Network is reduced.
• Application Programming Interface.
• Increases Extensibility.
• Centralized Management.
• Costs of Licensing.
• Support and Updates.

Advantages of Enabling Edge Computing

• Speed is increased.
• Reliability is increased.
• The random issue is reduced.
• The compliance issue is reduced.
• Hacking issues are reduced.
• Random issues are reduced.

Tips to Success in Bisuness - Outsourcing Social Media [Infographic]

To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner.

There are merits to either choice, so it is essential for business owners to consider these. The following discusses the benefits of why your business should outsource social media marketing and provide you with insightful tips on how to make this venture successful.

Source: DigitalMarketingPhilippines