In many cases, writing is the most effective way to connect with those outside of your company, especially when trying to reach them in large numbers. But not everyone can produce a solid piece of work. Or at least, many think that they can't. If you're in that camp, you might be surprised to learn just how formulaic writing a blog post, announcement, or a product pitch can really be.
Author Ann Handley wrote a book called Everybody Writes to walk other writers through her own step-by-step process, and Visual.ly created a Spark Notes version of the book in infographic form. Check it out below.
Source: Everybody Writes
![12 Tips For Content Writing [Infographic] 12 Tips For Content Writing [Infographic]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio8m97TwnZUhim7pqPOWVOiwxvzLSukL9klA-d3t-_JAXa9RBXl6xuQzTgpou38ymiurZCliAuvXVzj0EWD9UzWCK-p3R7u7nTT5tOhKDq3UTVgcP8bOUo4qE4NbaM2ByDiTxSGm2H_wy6/s640/content-writing.jpg)
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