Most people would be able to guess that the travel industry has
suffered the most with travel bans, restrictions and cancellations. There are massive shortages of essentials like toilet paper, hand
sanitizers and face masks. Ecommerce sites with these essentials are in
popular demand. People are craving for news feeds on government assistance and
regulations. Health, food and recipe websites are also getting a good
amount of traffic.
What can you do in times like these?
- Be positive, analyze the data and adjust your SEO or SEM campaigns on a regular basis.
- Cut costs where possible and let’s get to basics by being lean.
- Depending on your industry, you might want to focus on customer service rather than acquisition.
- Be creative where possible and emphasize your deliverability. Help and support your community.
- Last but not least, stay calm and stay safe! Keep your distance.