Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts

Friday

How to choose an eCommerce platform?

Posted By: Arin Dey - August 18, 2017
Since last 10 years, E-commerce has been growing steadily in popularity. Online sales got hiked up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you are going to start a business and selling products or services, an ecommerce site would be best suited in this online sales growth.

 How to choose an eCommerce platform?

If you want to start a new business, that would be always challenging, but moving away from the traditional store outlet to an online space can be a little daunting; especially with so many options for you to start with. Because of various options, choosing an ecommerce platform is so difficult for many business owners. If you want to figure out what your store will need as you grow and keeping up with trends is a challenge, but it is much worth. You have to think and find ways ahead of time and that will help you choose a platform an easier process to achieve online success.

1. Payment:

The utmost consideration while searching for an ecommerce platform should be the price and payment. If you are a small business and a newly started or an already established physical outlet business moving online, you need to know exactly what you’ll be paying for the service.

2. SEO:

Ecommerce businesses are not benefited from working on their SEO. In fact, it can be highly beneficial to have your store rank high in search results. If you want your customers to find you when they’re searching for products that you offer, list your products and try to rank your page higher.

3. Scalability

Every business owner expects their business will grow in the future, but you may not know to what extent. So, it’s important to look for a platform that will scale along with your business.

4. Security

You will never want to enter your credit card information on any website, which is why security is becoming one of the biggest concerns among consumers.

5. Integrations

You should consider "integrations and plugins" when looking at ecommerce platforms. Almost all of the platforms, such as Shopify, will have plenty of tools for you to run your business.

6. Mobile Friendliness

Are you aware of the fact that nearly 60% of searches are done from mobile devices? Often those searches continue on to a purchase from a mobile device itself.

7. Customer Service

Biggest aspect of any business is its customer service. As the experience provided by traditional outlet businesses is based in a physical store, they typically have more control over how smoothly their business runs.

Here is a list of the most popular e-commerce platforms on the market today, along with why you might want to consider using each for your new e-commerce store. These are Miva, 3Dcart, Magento, Zoey Commerce, Nucleus, WooCommerce, OroCommerce, Shopify, Bigcommerce, & Volusion etc. This list is just a basic overview of some of the most popular e-commerce solutions out there. Leave your comments below or share your thoughts.

Sunday

22 Ways To Create Attractive Content [Infographic]

Posted By: Arin Dey - July 02, 2017
There are several ways to create attractive contents over web. Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction. This post demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

22 Ways To Create Attractive Content [Infographic]

You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to visit this site." The following infographic from CopyBlogger shows 22 Ways to Create Compelling Content When You Don’t Have a Clue.

Source : CopyBlogger

24 Juicy Tips for E-commerce Content Marketing [Infographic]

Posted By: Arin Dey - July 02, 2017
Content marketing helps you build your brand, build trust, keep people informed and turn browsers into buyers. Not to mention it gives you something to post that isn’t “buy me now” on social media! Opening up your ecommerce site, slapping on your products with a keyword stuffed description, hoping people somehow find you and then just click buy is a bit of a pipe dream. Whatever platform you use, from Amazon or your own website you need to market your products.

24 Juicy Tips for E-commerce Content Marketing [Infographic]

ReferralCandy has presented it again with this great infographic of inbound marketing advice for e-commerce content marketing. This is a format they’ve put together and it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.
Source : ReferralCandy

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Posted By: Arin Dey - July 02, 2017
Content marketing needs a lot of tracking on the areas such as number of website visitors, engagement with post, resonance of topic area, effectiveness of headline, best day/ times to post to reach objectives, demographics/ psychographics of readers or viewers, website metrics for posts such as time on site, bounce rate funnel optimization from post or where visitors went after reading. 

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Social Media Strategy Summit has collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools and who the tools would work best for. Here is a nice inforgraphic which explains 25 outstanding content marketing tools for your brand.



Source : SocialMediaStrategiesSummit

Thursday

How to Use Google Plus for Marketing [Infographic]

Posted By: Arin Dey - June 15, 2017
It is Google who circulates your web page over Google search engine. And it is obvious that their own product will definitely help you in ranking on SERP. Your Google+ page allows customers to find your webpage on various Google platforms, including Maps and Search. You can say that you are getting all the advertisement for free. Google+ Hangouts is another awesome thing Google+ has to offer. The main benefits of Google+ on search results is seen in various surveys. If you keep being active and engaging in Google+ then it increases your visibility on Google+ and all other platforms.

How to Use Google Plus for Marketing [Infographic]

You can leverage Google Plus by basic three ways - drive more traffic to your web page, marketing via making relationships with fans and followers, authorship with your picture beside your article. These things will help you in Google+ marketing. Here is an infographic which explains all the possible ways to leverage it.

How to Use Google Plus for Marketing
Source : QuickSprout

Wednesday

How To Increase Traffic Using YouTube [Infographic]

Posted By: Arin Dey - September 10, 2014
Increasing traffic to a website has been always a challenging aspect. Now the internet is flooded by e-Commerce startups and services. Social media has been always helpful in increasing the blog traffic. Facebook, Twitter, Google+ and YouTube have played major roles in this aspects. Lets see in the below infographic how YouTube can help your website to get larger audience.

How To Increase Traffic Using YouTube [Infographic]

People watch videos for a variety of reasons. Most people (70%) are looking for educational content, such as DIY tips and tricks and tutorials. Some people (67%) visit YouTube for reviews of products they are interested in buying. And, some people (53%) turn to videos for inspiration or entertainment. Let's look at the infographic below for further break down.

Infographic: How to Increase Your eCommerce Traffic by 37% Using YouTube

Source : Osiaffiliate

Sunday

12 Reasons To Implement A Visual Content Marketing Campaign [Infographic]

Posted By: Arin Dey - June 22, 2014
Visual content marketing is one of the best practiced digital marketing trends nowadays. It is increasing popularity of visual social media such us Pinterest, Instagram day by day. Vine also gave some strong input to this media. Business owners and digital marketers are also busy with these websites for their businesses.

12 Reasons To Implement A Visual Content Marketing Campaign [Infographic]

Not only can these websites give you some exposure for your business, you could also use it to amplify your content marketing. Whether or not you are doing a content marketing campaign for your business today, you will find the following hard-to-ignore reasons explained in a colorful infographic why you should implement a visual content marketing campaign. Not only that but some interesting statistics about the effects of visuals in human brain and other very surprising studies. The following infographic was based on this original post.

12 Reasons to Implement A Visual Content Marketing Campaign (Infographic) image 12 Reasons to Implement A Visual Content Marketing Campaign

Source : Digitalmarketingphilippines

How To Do Effective Instagram Marketing

Posted By: Arin Dey - January 12, 2014
Instagram is the social network mainly used for brands and marketers by sharing real and orginal photos. Along with Facebook, Google+ and Twitter, Instagram has made its place in the field of social media but the niche is totally different unlike them. It only uses  real and interesting photos shared by people to communicate with each other engaging followers via comments.  
Here are a few steps on how to do effective Instagram marketing properly and promote your company.

1. Post Original & Real Photos : 

Instagram’s users basically communicate with each other by posting photos. So its better to take and share real and original photos. In case you require to add text, consider using Overgram to add text carefully and post it. 

2. Limited Posting :

In case you have something better and very much interesting photos to share then keep it limited and share only your best photos. It with basically enrich your followers experience and benefits you. In case you would like to merge or morph or collage photos then apps like Diptic and Fuzel can create a collage as required. Exporting them can be possible straight to Instagram to make photos even more attractive by telling people a short interesting description.

3. On-the-go Images :

If you’re going to represent a brand on Instagram, give it good and acceptable flavor. Instagram is about most recent, happening and interesting on-the-go images that take you inside people's house.

4, Involving Followers :

There are few brands like Red Bull or Audi have gone far ahead creating communities on Instagram using hashtags and also some Instagram Contests that get followers to interact with their products. In this way they are connecting to their lifestyle and emotions gradually. One of the best idea is to give away a series of gift cards to people who posts photos of them “photo of the day” and use a special hashtag to enter. This communication would definitely help your business to spread across.

5. Reply Via Comment :

Need not say that its essential to interact with people in Instagram. It’s a basically social network based on the emotions & involvement with a photo shared, and that emotions will be expressed in the form of comments on the photos. So always make your communication both way so that people will be interested not just to follow you, but to interact with you wheneever required.

Most of all the Instagram users want to see the world around them visually via snaps. So whatever you post as your content should be real and then only followers will follow you, eventually they will later follow your brand/products if you are promoting any business over Instagram.

Friday

Why Facebook Users Are Valuable To Marketers [Infographic]

Posted By: Poketors - January 10, 2014
Facebook is the most popular social network in the world, filling a need of users to connect to family, friends, acquaintances, colleagues, clients and others with potential for some form of relationship. Facebook also has the highest user engagement in terms of average hours spent per month per user.

Why Facebook Users Are Valuable To Marketers [Infographic]

This makes Facebook users highly valuable to marketers. Lets visualize here in the below infographic why Facebook users are valuable to marketers.

facebookmktg

Sunday

How To Improve Internet Marketing Practices

Posted By: Poketors - January 05, 2014
Internet marketing opportunities are the space where a blogger or a website owner can make use of it. Internet marketers do commonly follow some ways which should now be re-framed or this is the time to redefine the steps.  


Here we mention few tips which will help you to improve internet marketing practices.

1. Smart Marketing :

We have come across people who keep saying that they are are working hard for internet marketing aspects but they don't find any positive response. There are a lot of ways to market your business online, but just because you can do them all doesn’t mean you should.  You have to be smart enough and choose the places online where your target audience or teh target market is.

For example, if you want people who are into administrative job for electronics company and aged 44 and up then Tumblr and Instagram are not going to help you. In this case, LinkedIn is more likely to be a good use of your time and internet marketing.

2. Social Advertising :

Television media has been dominating the advertising world since decades and considered as the most reachable media to target audience.  But nowadays along with television, social media also has shown its effect in connecting with internet users. A lot of businesses feel they shouldn't have to pay for exposure on social networking sites, since such exposure used to be free. In earlier days, television programming used to be free as well, but gradually we saw changes and rates applicable for ads coming on TV. Similarly the days of free social media exposure for businesses is no reduced and its time to pay some to gain some.

3. SEO For Google Updates :

Google's major algorithm updates, i.e. Panda, Penguin, and Hummingbird have their impacts on rankings for a website. All the new changes often devastate the rankings and search engine traffic for even big businesses. If any company is found using SEO tactics or consultants that break Google’s Webmaster Guidelines, tactics like certain link-building, that used to be okay with Google earlier but now are not okay anymore. If your site is associated with any of these tactics, it will suffer at some point if it hasn’t already. So make sure that this tear 2014, you have read all the Webmaster Guildelines defined by Google and doing SEO practices on your website.

4. Must Share On Google Plus.

Google Plus is not much popular compared to Facebook and Twitter. But gradually Goole Plus is drawing traffic to your site as never underestimate Google Plus which is in other word Google only. So if you are ready to be visible in Google, then you need to care about Google Plus.

5. Google Authorship :

Google now emphasizes to increase the amount of impact that Google Plus activity has on search results. If you haven't used yet, just set up your Google Plus Authorship and start building up your circles immediately.

You have to pay attention only in Authorship and building up your circles for Google Plus. This year, one major SEO trend is going to be “author rank”. A lot of people have caught on to the ranking benefits of Google Authorship, Google is setting up a ranking system for verified authors.

Matt Cutts of Google says “It’s not just going to be about markup, it’s going to be about the quality of the authorship.” But till date what are the factors Google is going to look at to determine the quality of an author is not yet known, but it is obvious that it will look into the quantity, quality, and relevancy of your connections, as well as the amount of Google Plus activity your articles receive (+1s, comments, and reshares) on your and other's networks.

6. Google Maps On Google Plus Business Page :

In case, if you don’t have a Google Plus Business Page, then log into http://places.google.com and click on “Start Now” under “Google+ Page”. If you already have one, and it was created as a “Local” page, then look for the opportunity to merge them in the Google Places dashboard.

If you don't find any location there, you’ll have to fill out your business information 100% and then start posting status updates and reviews. It will help you get found on the first page of Google search pages along with Google Plus searches. This is helpful  if somebody performs a regionally-based search for your type of business.

7. Web Visitor To Lead Sales :

A lot of businesses have an online sales cycle that requires multiple stages to convert a web visitor to a lead. A first-time visitor who found your site via a blog post will never be ready to contact you if your site is that much interesting and satisfy his/her needs fully, but would be ready and willing to register to get good content, such as technological guides, how to information. You can start offering some email marketing which can convince them to attend a webinar, where they have an opportunity to experience your company’s subject matter expertise to the point where they’re convinced that you can help them. So you can make your lead sales from your site's content viewers by offering free guides, documents, pdfs, information, and obviously customer service or online help with greater reach to customers, proper optimized with best SEO tactics, engaging customers with email marketing and webinars. We would welcome your suggestion if you have any more.

Tuesday

20 Captivating Marketing Statistics For 2014 [Infographic]

Posted By: Poketors - November 26, 2013
As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies.

20 Captivating Marketing Statistics For 2014 [Infographic]

In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 captivating marketing statistics that will drive 2014.

Source : WebDamSolutions

Monday

Using Visual Content In Social Media Marketing [Infographic]

Posted By: Poketors - October 07, 2013
Social Media marketing has its own strategy and with that power it helps in growing millions of people over the world.

Using Visual Content In Social Media Marketing [Infographic]

Here is nice infographic which shows the Social Media Map with statistics along with the countries.
Source : Infographicb2b

Friday

Affiliate Marketing - In-House Vs Outsourced [Infographic]

Posted By: Poketors - October 04, 2013
Affiliate Marketing enables publishers to create a mutually beneficial relationship. The publishers always help the merchant by promoting their product and services. In return, the merchant pays a commission on sales and leads. 

Affiliate Marketing - In-House Vs Outsourced [Infographic]

But here the question is which one is better? In-House or Outsource Affiliate Marketin? Lets find out in the below infographic.

Source : Consortemarketing

Thursday

How To Promote Your Business Online

Posted By: Poketors - September 26, 2013
Since years we have seen the traditional way for promoting special offers and discounts by any business owner is to provide a chalkboard display or a printout outside shop. The basic reason for creating specials and events by the business owners is to draw the attention of customers and also get the space to show the products and brands on offers or discounts. A lot of promotional offers  a local business owner can use like "50% Off On Garments" or "Grab a smartphone and get bluetooth free" and many more.


So we have to follow below guidelines which will help us to reach most of the customers when you are doing it online.

1. Promotions On Website Or Blog :

You can include the products or services which are on offer or discounts on your website so that people can see once they visit your website.

Placing a calendar which updates in real time with specials and events will be helpful to keep your visitors up to date promotions else you may end up our day with some irate visitors.

Use tools like  UPlanMe and Google which offer great free calendar tools for your business websites.

2. Promotions On Social Media :

In todays world you must have a product pages on your various social media profiles. You have to make sure that you are posting your offers and events on all the social media profiles regularly once you set up for that. Instagram would be helpful in case you promote uploading event image.  Even images would draw attention of the visitors in other social media profiles too like Facebook, Google+, LinkedIn etc.

3.  Promotion Through Google Offers & Yelp Deals :

Google Offers and Yelp Deals are two popular place where you can market daily or weekly specials and offers.  Google Offers and Yelp Deals were initially created to compete with the Groupons / Daily Deal Companies of the world (Get 50% off $20 worth of goods), they provide another type of offer that doesn't require you to charge massive discounts and force customers to pay upfront.

Google and Yelp let you create redeemable “coupons” and “offers” that reach consumers on their web and mobile apps.


4. Promotion On Your Business Listings :

The most prefered and easiest way to market your business is to upload your business listings to the popular online business directory websites. Along with Yelp and Google Palces, you can go for Bing Places, Local.com, Mapquest, Yellow Pages, Citysearch etc. 

By placing business listings on these various listing directories, you are able to place your daily and weekly offers and events directly into the description of your business.

5. Promotion On Local News, Event Websites :

Identify the various local news websites, local blogs, local events, things to do websites and location-based mobile apps which are used by local people also your potential customers in your area. This will help your customers to find out about the local happenings in your town or city with your promotions too.


There is an alternate way which you can access tools like UPlanMe for a $15 monthly fee, will automatically publish and promote your daily and weekly specials for you.

Always take time to market your business’s offers, specials and events online. In case you are creating any offer deals, specials, promotions and events, it is obvious taht you are askign customer to come to you for your brands, products and services.

Tuesday

How Does Social Media Platform 'Pinterest' Helps Your Business [Infographic]

Posted By: Poketors - September 24, 2013
Pinterest has already made its presence in top five social media networking websites and day by day its increasing. In every minutes, there are a lot of pins which put to boards on Pinterest.

How Does Social Media Platform 'Pinterest' Helps Your Business [Infographic]

This social media can also be an attractive proposition for small businesses who want to get the word out about their products. How do you know if Pinterest is right for your business? Take the test below to find out! Here is a nice infographic which explains the Pinterest and its usage in business.

How Does Social Media Platform 'Pinterest' Helps Your Business [Infographic]
Source: intuit

Monday

Dos And Don'ts Of Comment Marketing

Posted By: Poketors - September 23, 2013
Most of the people think that "always commenting on a post" is a bad habit and consider as spamming tactic used to build links only via popular blogs. In some aspects its true but sometimes it is necessary and could be a good practice for marketing strategy. 
But there should be a positive approach that you have to comment relevant and meaningful thoughts. Commenting truly would help you to promote relations, interactions, and business partnerships etc. You can build "always present" attitude with valued comments so that people would be interested about your profile and your company's business.

Below are the few aspects you can follow :

1. Setting Goal : Commenting would help you to establish good relationships with people and with that audience engagement you can set up your goals for your business.

2. Target Audience : You should comment on the blogs where huge traffic is there because it will engage and attract moderate audience for your blog. But before commenting choose your blog niche and comment on the blogs which belongs to your niche.

3. Keep Yourself Updated : Setup a RSS feed to your profile so that you can get updates accordingly about "what's going on in your niche now".  

4. Brand Image : Your profile name or brand should express your business ideas and opportunities and it should be very clear to people. In this way you can build a brand image among the people.


When you are equipped with the above things, you can now start commenting with keeping in mind the following guidelines.

DOS : 

1. Do Relevant Comments : Always write relevant, proper and genuine comments to continue the conversation. 

2. Do Offer Own Views : Offer some views which is relevant to you and would be true for the topic establishing you as a valued commenter.

3. Do Interesting Comments : React to posts in an interesting, entertaining and funny way but stay tuned to the topic.

4. Do Mention People : Always mention or address the people you are pointing to or commenting for, to let them know.

DON'TS :

1. Don't Be Generic : Don't only put the words like "Thank You" or "Nice one". Elaborate on the things you liked or also comment if you don't agree with it.

2. Don't Be Harsh Or Use Slang : While commenting, always use some polite words so that it should not hurt somebody's sentiments. Give respect to them and value their comments too. If somebody is wrong you can correct them in a pleasant way.

3. Don't Get Personal : You are going to comment on the post only so never consider the author who writes that.

4. Don't Put Unnecessary Links : People include various links while commenting. By doing this you will be considered as self promoting yourself or your blog or business. Unless it is required and relevant to the topic of discussion, don't include any links.

Hope the above comment marketing tips will help you to re-think before you comment on any post. Share your valuable comments.

Thursday

Online Reputation Management For Your Business [Infographic]

Posted By: Poketors - September 19, 2013
Online reputation management is quickly becoming one of the most needed services  over internet. This is important for your blog, product, service or business to know the content which is coming up in the search page rankings with your name and business and how you are holding the rank in the first page of rankings with your own content.

Online Reputation Management For Your Business [Infographic]
Here is a nice infographic which explains why online reputation management is important for you and your business.

Online Reputation Management
Source: Visually.

Sunday

How To Make Money Using Facebook Apps

Posted By: Poketors - September 15, 2013
In our earlier post we have described 3 quick steps to earn using Facebook. Here we will discuss the various ways how Facebook Apps can earn you money.  You might be wondering that you use apps for various purpose like automatic blog post sharing, multiple online gaming, news feed etc.- but how come apps will earn money for you?

How to make money using Facebook apps

Well, here are some free and commission based applications you can use to make money without paying anything using Facebook.

1. Cafe Press : 

It is one of the best and well-known online store. CafePress lets you easily sell any product from t-shirts, shirts, hats and almost everything wearable. You can share on your page and make money.

2. My Merch Store Zazzle: 

It is an innovative brand where you can make money selling T-shirts and other customizable items like Cafe Press. It offers you to create and design any product freely on their site  and sell them on your Facebook profile page. Now you have to find the potential buyers for customized T-shirts, shirts, hats etc. within your network. It gives you an option where you can sell products created by other artists and earn a commission on those products once sold out. Even if you don’t want to design by own, you have a way to earn money with the help of this Facebook app.

3. Ether : 

It is an app which you can use to make money. You have to answer questions asked by different people in a group. You can use their new application on Facebook to make money while giving advice to people over the phone or chat. If you have knowledge on something and good at giving advice on that topic then it can be a way for you to make some extra money on Facebook. If you know some other language then this app makes it easy to teach others and make money. You just have to set the rates and Ether will provide a number so that interested people can call which will be forwarded to your personal phone number establishing connection with the customer.

5.  Music Blaster : 

Create a small music store with the help of this app and sell music from BlastMyMusic.com. You can earn 5% for each song sold. The advantage here is that this app lets your favorite band or singer album to be sold and make you earn good amount.

6.  FlameTunes :

It is focussed more towards artists as it helps them sell their music online. If you are a singer, FlameTunes will help you to sell your own music on your Facebook page. 

7. Shopit :

It is a free eCommerce app that gives you the ability to buy, sell or trade any product or service irrespective of categories. You have to add a free store to your Facebook account and sell whatever you want.

8. Lemonade :

It is an app which allows you combining commerce and community and have a lemonade stand in a digital (Facebook) neighborhood. In fact, you can add what you want to sell to a lemonade stand and put it on your Facebook easily.

9 . Lending Club :

You can lend money to others and make money as a form of interest. Basically you are making money from the loan given to others. Lending Club has strict policy and terms. So, it’s completely safe and trustworthy and all the legal issues are taken care of by lending club. You basically don't have to scratch your head with that. Just lend and make money with interest earned.

10. e3Buy Auction  :

You can buy, sell or trade anything you want. You can auction your used stuff even along with new ones. You can open a customized store and setup that by uploading your items images and start selling things. There is no commission or fee to be paid for this service. It’s completely free and you can get payment to your PayPal account.

11.  eBay :

Hope you have bought and even sold items on eBay. Now, you can have eBay on Facebook. This application allows you to add eBay auction listings to your Profile where you can sell things you want just like you do in eBay. You also have the option to add an auction where the earned amount would go to a charity. The advantage here is that  you don’t even need an eBay Account to get this app running on Facebook.
Note : We didn't provide the links on each app's title as the links keep changing. 
We would like to recommend you the easiest way : "search with each app name stated here in Facebook search box" and use it.
Wish you a good luck for your "earning from app" campaign with the help of above mentioned tips. Share your experience and comments with us.

How To Get Success To Social Media Sales?

Posted By: Poketors - September 15, 2013
Online advertising is an immediate sale and requires less time whereas Social Media Marketing requires dedicated hours and the healthy relationships with connected networks. Social Media Marketing prospect could be considered as a lengthy process from individual contact to lead t o sales. Here are some steps :
1. Building Up Targets  Audience : 

Search for your potential target audience and build a list so that you can group them into categories such as locations, age, interests. Once you build the list, approach with relevant services to your audience.

2. Sharing Articles :

Never share only the sales oriented content over social media else people may tag  you as a "only sales-man". Always share some articles from external source engaging the, reading interesting, relevant and valued article along with your own articles.

3. Following Audience :

If your products and services are relevant to people's needs and interests then they will start following you or your company. Follow them back to keep them tuned onto your company page.

4. Ask Questions :

If your product or services are relevant and are helpful to your audience then you can convert the sale by providing solution to their demands. Always keep asking questions about their problem and find solution for them. This help in knowing customer's need better.

5. Communicating Socially :

Social Media is a platform where you and your customer can be engaged and be social. You have to have approachable, friendly and social attitude so that people can easily communicate with you with their requirement. 

6. Product & Services :

Once customer has a rough idea about your product and services and you are able to make a goof rapport with the connected people, start promoting your business precisely. People will be keen to know your products and services and how your company will fulfil their needs.

7. Signpost

While people are on Social Media platform, try to get their attention on your main company website. On your website you’re in more control and can start to signpost your customer for your sales by offering your product and services. Make sure the media channel - phone, email or chat by discussing with customer like how they want the service according to their preferences.

8. Detailed Offer With Customer Inquiry :

Once you make an offer, customer will have some questions like : How much does it cost? How relevant is the product for their needs? How much time will it take? After you convince customer with the relevant answers, then only customer will think of buying a product or services from you. So make your explanations and presentation ready for customers.

9. Keep Customer Informed :

Keep customer informed about any update related to your product or service and always answer to customer's query. Many people fail just because they don't follow up with their customers. Let customer know how they will get benefited according to their needs rather than explaining technical and excellent features.

10. Converting To Sale :

Once you have done with all the above steps, make sure to offer customer in a 1 by 1 approach way. Offer something today and follow up for the feedback and then go for the next.  Likewise you can convert to sale.

Hope the above points are useful in determining sale over Social Media. Do you think any other approach which can be useful other than these 10 steps?

Saturday

5 Basic Marketing Tips For LinkedIn

Posted By: Poketors - September 14, 2013
LinkedIn has been the most prefered website for the professionals or even for job seeker too. With over 225 million users from more than 200 countries, LinkedIn is popular as a playground for recruiters and HP people of reputed companies. Undoubtedly, LinkedIn is the number 1 and largest network For professionals.
Why is your profile still unnoticed by recruiters or HR?

A lot of people create a LinkedIn profile and wait for the opportunities come to their inbox. But this is not the right approach as we have to take initiative and do some marketing practices rather than waiting for opportunities to knock your door. Here are some basic marketing tips which can be helpful in spreading out your LinkedIn profile to the world ensuring a good response for your career aspects.

1. Profile Completion :

Include all the correct information along with a professional photograph and your correct name. LinkedIn has a feature which lets you know about your incomplete profile information and prompts you to enter all the valid information. Don't ignore that by skipping the step. It is seen than people try to put keywords in the name field but that is not the correct place for stuffing your keywords as you have other place for it.

You will get summary section to include a brief summary your professional experience and expertise. Furnish it with information so that it should look like a complete profile and the first step  for the LinkedIn marketing journey.

2. Get Connected  :

Try to get connected with everybody in your industry so that you will be updated with latest offers and happenings in the industry. Don't follow a spooky approach by adding unknown people. If you don't know the people, get introduced yourself and let them know why you want to add them into their network.

A brief message other than the default LinkedIn message would help you in this. Once those professional accept your request, always thank them.

3. Joining A Group :

LinkedIn has various groups depending on the industry. Join the relevant industry group which will be suitable or useful for your profile. It allows you to join up to 200 groups. Once you added some groups then only you can find the difference in your profile visibility.  There are several groups where discussion, debate and exchange of information are going on, keep yourself engaged on those groups to know the latest updates.

Post some relevant topic and ask interesting question to interact with people.

4. Ask For Lead, Intro And Recommendation :

Once you added some good number of professionals into your network, don't feel shy to approach them for a recommendation. The factors - Lead, Intro And Recommendation will help you increase the visibility for your profile. Find a lead or get yourself introduced to the people whom you will know with the help of your first level contacts. Those people might be interested in your brands or services. Keep informed the connected people why you want them in your connection and what service you are going to offer by forwarding them a well documented company page endorsing your brand or service.

5. Active News Feed :

Share the latest news and let everyone in and around your network about your latest activities only related to business. Always update your News Feed regularly. Don't be inconsistent and random here as people might be thinking that you are here just to show yourself only not for  your product or service. LinkedIn should be used only for professional or  business purposes.


LinkedIn is a great opportunity for people to find partners, clients and new connections. Creating a company page for your organization would help you to know the industry demands. It helps potential employees, clients and followers engage with you in a more professional manner ensuring proper business communication.

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