Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts


20 Captivating Marketing Statistics For 2014 [Infographic]

Posted By: Poketors - November 26, 2013
As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies.

20 Captivating Marketing Statistics For 2014 [Infographic]

In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 captivating marketing statistics that will drive 2014.

Source : WebDamSolutions


5 Basic Marketing Tips For LinkedIn

Posted By: Poketors - September 14, 2013
LinkedIn has been the most prefered website for the professionals or even for job seeker too. With over 225 million users from more than 200 countries, LinkedIn is popular as a playground for recruiters and HP people of reputed companies. Undoubtedly, LinkedIn is the number 1 and largest network For professionals.
Why is your profile still unnoticed by recruiters or HR?

A lot of people create a LinkedIn profile and wait for the opportunities come to their inbox. But this is not the right approach as we have to take initiative and do some marketing practices rather than waiting for opportunities to knock your door. Here are some basic marketing tips which can be helpful in spreading out your LinkedIn profile to the world ensuring a good response for your career aspects.

1. Profile Completion :

Include all the correct information along with a professional photograph and your correct name. LinkedIn has a feature which lets you know about your incomplete profile information and prompts you to enter all the valid information. Don't ignore that by skipping the step. It is seen than people try to put keywords in the name field but that is not the correct place for stuffing your keywords as you have other place for it.

You will get summary section to include a brief summary your professional experience and expertise. Furnish it with information so that it should look like a complete profile and the first step  for the LinkedIn marketing journey.

2. Get Connected  :

Try to get connected with everybody in your industry so that you will be updated with latest offers and happenings in the industry. Don't follow a spooky approach by adding unknown people. If you don't know the people, get introduced yourself and let them know why you want to add them into their network.

A brief message other than the default LinkedIn message would help you in this. Once those professional accept your request, always thank them.

3. Joining A Group :

LinkedIn has various groups depending on the industry. Join the relevant industry group which will be suitable or useful for your profile. It allows you to join up to 200 groups. Once you added some groups then only you can find the difference in your profile visibility.  There are several groups where discussion, debate and exchange of information are going on, keep yourself engaged on those groups to know the latest updates.

Post some relevant topic and ask interesting question to interact with people.

4. Ask For Lead, Intro And Recommendation :

Once you added some good number of professionals into your network, don't feel shy to approach them for a recommendation. The factors - Lead, Intro And Recommendation will help you increase the visibility for your profile. Find a lead or get yourself introduced to the people whom you will know with the help of your first level contacts. Those people might be interested in your brands or services. Keep informed the connected people why you want them in your connection and what service you are going to offer by forwarding them a well documented company page endorsing your brand or service.

5. Active News Feed :

Share the latest news and let everyone in and around your network about your latest activities only related to business. Always update your News Feed regularly. Don't be inconsistent and random here as people might be thinking that you are here just to show yourself only not for  your product or service. LinkedIn should be used only for professional or  business purposes.

LinkedIn is a great opportunity for people to find partners, clients and new connections. Creating a company page for your organization would help you to know the industry demands. It helps potential employees, clients and followers engage with you in a more professional manner ensuring proper business communication.


How To Improve Internal Business Communications Using Social Media

Posted By: Poketors - September 08, 2013
Social Media is not only good for external communication at your company but its beneficial for internal also. In Fact more than 50 percent of organizations use some form of social media for internal communication within your business. Here we have summarized some ways your brand or business can make use of social media to improve internal business communications.
Here are the ways to improve internal business communications using social media:

1. Sharing Information :

Almost every organization nowadays has corporate twitter and Facebook accounts to connect with public. In addition to that you may create a private account or group for real time internal business communication where you can share all the company related information or ideas. No need sending emails to your employees' inboxes.

2. Efficiency And Productivity :

Some people think that social media's impact is always negative on productivity . But truly speaking, the impact is very much positive rather. For example, if you want to host a conference meet or a collaborative discussion with your employees, you need not stay in the same room because you can make use of Google+ Hangout having people into same collaborative hangout but they might be in different physical locations. In this you you can improve the efficiency and productivity.

3. Eliminate Print Copies :

People have the tendency to print communications and documents as a way to engage employees. Can't we replace the expensive print copies with internal social network such as Yammer and Socialcast? This will be a cost effective solution and enables faster communications too.

4. Community Building :

Your organization may understand the value of using social media for connecting with your target audience. You have the opportunity to realize the benefits of connecting with your employees and staff building a strong community for business internally.

Hope the above mentioned simple steps will help you to build a community within your organization using social media. If you have something to share we would welcome your suggestions and comments.


How To Use Social Media To Launch A Product

Posted By: Poketors - August 24, 2013
We all know about the regular promotions of products via social media websites. But we will explore some creative ideas before launching a product.

How To Use Social Media To Launch A Product
How Social Media Helps In Product Launching?

If you think of marketing over web, social media is there for all your online marketing needs. Social media allows you to connect with people and encourage engagement free of cost or with little money  wherever required.
It means you are a media outlet and can leverage that following every time you launch. If you have fair number of connections over social media network then it is very easy to reach out the people in your circle.
Here are some tips which will help to launch a new startup or a product.

1. Teaser Campaign : 

Brainstorming might be the most creative way to make out some ideas for your startup. Regular updates on your ideas and thoughts over social media is helpful to make aware of the product to people. try to share posts with images and give some teaser code or punch line which may be revealed later. But one thin make sure that you should not reveal your concepts or product details in the initial posts. 

2.  Educate Audience :

Make the people in your social media connections aware of the product or services via your status message, direct message, post or blog if you have. Educate people about the product details and services so that they will be interested to learn more and more.

3. Make Email List :

Consider some people who would love to be in special group and want to learn about your product. That particular group might be small in initial days but later on they will become strong to share and promote your product. Share all the updates related to the product with audience and make sure that they are subscribed to your regular email list.

4. Creating Video : 

Create a video which will give others some hints. You don't need to reveal everything at your first teaser. Try to make an appearance in front of huge audience or live crowd for greater effect or promotion.

Make a video with some photos with relevant to the topic and arrange all the clips on that particular topic to make a video and share in your media channel.

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5. Coming Soon Message :

Give coming soon message to your audience so that they will be always keep their eye on your product launch and may enquire about the product just for interests and temptations. This basically makes readers to come forward and help you. 

6. Self Interviewed :

You may have taken several interview of others. What about arranging an interview of your own with the help of any firend and share it via social media. So that you can better explain your product and share maximum and correct information with audience. But make your one thing that the person who will be interviewing you must relate to the product thoroughly.

7. Spread Over All The Social Media Profiles : 

You might be having Facebook, Twitter, google+, Linkedin profile and some of you might be having personal blog also. Make use of these platform to share updates for your new launch.

8. Ask For Promotion :

Once you have followed all the steps mentioned above, next step is to  ask your friends to share the product updates with their firends and so on. If you have a blog then try creating a separate page and post on it regarding the new launch.

Using Infographics for Marketing

Posted By: Poketors - September 15, 2012
It is a famous saying that a picture speaks a thousand words and that is certainly true. Thinking like a true professional, you can imagine what wonders it can do if you can simply add graphics to the material you are using for marketing – and not just any graphics, infographics. Now to tell you a little about infographics – a graphic or image that is created specifically so that the information delivered is easily understandable and visually appealing. An online banner is an example of infographics. Infographics is a way to make boring information more engaging through the use of animation, typography and visual cues.

Using Infographics for Marketing

May it be any topic or subject; infographics can make it more interesting. Infographics is especially useful in the modern time where the attention span of a user is of a very short period and he wants something that is easily accessible to him. It is also an effective way to get your marketing message across to a wide range of audiences.

Investment in Online Infographics

Although there are quite a lot of infographics created by graphic designers and a number of schools use these tools in their study courses and businesses use them in their promotional packages, however, there is a sudden demand and need of online infographics that is observed recently. Expert graphic designers attribute this upsurge in the demand of online infographics to a few things.

First, infographics are visually pleasing. The average computer user spends a substantial part of his day looking up boring content on the websites. Infographics make this boring content seem fun somehow and when a user knows that he is looking at something cool, he is actually reading the same boring content but is also learning from it. The second fact is, infographics are a good way to keep a user hooked. As bait, infographics are used as people love to share stuff that is well designed. Sites like Twitter, Facebook and Digg can bring a lot of traffic and a bunch of link-backs to your website as they spread really fast on such social websites.

Things to Remember When Marketing Through Infographics

Professionals Should be Preferred

The best Infographics are simple yet engaging. The layout has to be such which is well suited to the images used and is incorporated seamlessly into it. In that case, it becomes crucial that you hire the services of a professional marketing company. The basic idea behind a good infographics is that it is clear and precise therefore it has to be free of clutter otherwise your layout will only be confusing for the user and awkward for the one looking at it and it will do more harm to you than good. Expert suggests some things that should be kept in mind while designing an infographics. These things include making use of the negative space to make it more productive, adding bullets to the chunks of text so that it is easily readable and adding fonts that are easy to read and not too overwhelming for the looking eye.

Infographics for the Sake of Information

Infographics may have focus on the images but at the end of the day, its function is to provide information. The whole value of infographics come from the kind of information they contain. So when you set out creating infographics, you have to make sure that the content contained therein is worth sharing. It is best that you take out time to conduct research on your own and provide that to your graphic designer. This is, again, to make sure that the information you are giving out if relevant to your business and taken from authentic sources. You can also use secondary sources in case you cannot carry out research on your own.


Making infographics interactive is the best thing as user wants to be engaged in the thing they are looking for. You can add Flash animation or video embedded in your page to enhance interactivity. This can also ensure that your readers will have something to look forward to when they come to your website.


How Does Word Of Mouth Work for Marketing

Posted By: Poketors - June 27, 2012
We have heard of the phrase "Word Of Mouth" since years. It is basically a marketing media with the masses. We can refer it to be as the Science of Word Of Mouth. Below is an infographic which explains the science of word of mouth in a detailed way.

How Does Word Of Mouth Work for Marketing
Source : LoveInfographic

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