Showing posts with label Online Shopping. Show all posts
Showing posts with label Online Shopping. Show all posts


How to choose an eCommerce platform?

Posted By: Arin Dey - August 18, 2017
Since last 10 years, E-commerce has been growing steadily in popularity. Online sales got hiked up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you are going to start a business and selling products or services, an ecommerce site would be best suited in this online sales growth.

 How to choose an eCommerce platform?

If you want to start a new business, that would be always challenging, but moving away from the traditional store outlet to an online space can be a little daunting; especially with so many options for you to start with. Because of various options, choosing an ecommerce platform is so difficult for many business owners. If you want to figure out what your store will need as you grow and keeping up with trends is a challenge, but it is much worth. You have to think and find ways ahead of time and that will help you choose a platform an easier process to achieve online success.

1. Payment:

The utmost consideration while searching for an ecommerce platform should be the price and payment. If you are a small business and a newly started or an already established physical outlet business moving online, you need to know exactly what you’ll be paying for the service.

2. SEO:

Ecommerce businesses are not benefited from working on their SEO. In fact, it can be highly beneficial to have your store rank high in search results. If you want your customers to find you when they’re searching for products that you offer, list your products and try to rank your page higher.

3. Scalability

Every business owner expects their business will grow in the future, but you may not know to what extent. So, it’s important to look for a platform that will scale along with your business.

4. Security

You will never want to enter your credit card information on any website, which is why security is becoming one of the biggest concerns among consumers.

5. Integrations

You should consider "integrations and plugins" when looking at ecommerce platforms. Almost all of the platforms, such as Shopify, will have plenty of tools for you to run your business.

6. Mobile Friendliness

Are you aware of the fact that nearly 60% of searches are done from mobile devices? Often those searches continue on to a purchase from a mobile device itself.

7. Customer Service

Biggest aspect of any business is its customer service. As the experience provided by traditional outlet businesses is based in a physical store, they typically have more control over how smoothly their business runs.

Here is a list of the most popular e-commerce platforms on the market today, along with why you might want to consider using each for your new e-commerce store. These are Miva, 3Dcart, Magento, Zoey Commerce, Nucleus, WooCommerce, OroCommerce, Shopify, Bigcommerce, & Volusion etc. This list is just a basic overview of some of the most popular e-commerce solutions out there. Leave your comments below or share your thoughts.


Google Maps Allows You To Do Window Shopping

Posted By: Arin Dey - December 23, 2014
Google announced last week that Google Maps is letting people to do some holiday shopping in New York and London as part of their festive special service. The windows are being featured on Google Maps and are those from stores in these two major cities during holiday ambience.

Google Maps Allows You To Do Window Shopping

Google Maps blogsite stated that “So much of the fun of holiday shopping is seeing the lavish, seasonal displays in the windows of shops and department stores as you pass by. Starting today, with Google Maps Business View, you can see decked out displays… without braving the cold weather, lugging bags around or fighting for sidewalk space with fellow shoppers. Now grab your virtual reindeer because we’re off to our holiday window tour.”

A few stores in the two cities are highlighted in its website. Also as per The Telegraph reports, it’s not really anything more than an update of Google Street view in which users can, virtually, walk along streets and look at properties.

This is an eye catching  view for the people who may not be able to take in some of those impressive window displays.


How To Purchase Products Via Twitter Tweets

Posted By: Arin Dey - September 08, 2014
Twitter, the hugely popular micro-blogging site is testing an option for users that enables them to buy products on Twitter. Currently, a small percentage of U.S. users will see a “Buy” button on tweets from a group of brands, organizations and celebrities tweets.

How To Purchase Products Via Twitter Tweets

Twitter group product manager Tarun Jain posted on its blog that “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

Lets see how to buy on Twitter?

Certain sellers will be showing their products as available for purchase within your Twitter timeline. There will be a Buy button within the Tweet that enables you to make purchase the product.

Simple steps to buy:
  • You have to tap the Buy button within the Tweet
  • You will be prompted to an expanded description and image of the product. 
  • Now select your variant and tap Buy Now
  • Following the selection of the product you have to feel up your billing and shipping information
  • Tap on Confirm to make purchase. 
You are done. Now the Twitter team will send your order to the seller who will reach out directly with shipping and support information for your order.

But as of now the only limitation is that this in-Tweet purchasing is currently available for United States users only on Twitter for iPhone or Twitter for Android apps.

Click here to view the detailed steps.


Pocket Change Introduces e-Wallet

Posted By: Arin Dey - April 19, 2014
Pocket Change is a new way to transfer money electronically. initially it was a project to create a mobile app for parents to be able to remind kids to do their chores and pay them by transferring money to their debit cards. What’s come from it is a reloadable Visa debit card that links with users’ credit card, debit and bank accounts. Pocket Change is a Smartphone app which continues to monitors all of them.

Pocket Change Introduces e-Wallet

Myles Binford said in a press release that “Pocket Change is a multi-functional e-wallet that will allow you to transfer funds to or from any bank account or card you link to through the software app."

Users are able to make purchases from online merchants and can transfer money to anyone with a debit card or bank account by using their e-mail address, Twitter handle or their Facebook account.

So no need to carry cash. Binford stated that “Development of this application really started when my daughter came to me and said, ‘Dad, I want allowance. I reached in my pocket and realized that I don’t carry cash anymore. So I decided to figure out a way to use my Smartphone to transfer money from my checking account onto a card that she would be able to use at school or at the mall.”

It is also true that there should be more security regarding this. The debit card can be turned on and off at anytime through the app and all online purchases made with Pocket Change are done so using a temporary CCV number, assigned at the time of purchase and valid for 20 minutes only.

He also added that “It wouldn’t matter if a card thief knew your name, your card number, your card’s expiration date, and the CCV number you used for a purchase last night. They could not make a purchase with your card this morning, as they would not have a valid three-digit CCV number. And if this patented card security protocol isn’t enough to put your mind at ease, your money and your account are 100 percent insured from loss by Visa, MasterCard, and the FDIC.”


Google's Great Online Shopping Festival 2013

Posted By: Poketors - December 06, 2013
Great Online Shopping Festival (GOSF) is a day when all the best online shopping sites in India give heavy discounts in order to increase their sales. This concept was started by Google in 2012 in line with concept of Cyber Monday in US. This initiative by Google was a big hit in promoting the e-commerce concept in 2012. There were fantastic offers and discount and the ales of the e-commerce industry increased 3 times. The concept of Google’s GOSF benefits both the consumers and online shopping websites.


Google is yet to come up with an official announcement about the dates of the great online shopping offers. But it is expected to be a 2-3 day event this time between the 11th and 13th of December 2013. Do not miss this great opportunity to shop at cheap rates on the best online shopping websites.

Some Well Known Partners & Participating Brands :

Join hundreds of retailers offering incredible discounts for a three-day shopping celebration. No matter who you are, there’s a deal for you.
Source :

7 Shocking Stats And Trends About The Internet [Infographic]

Posted By: Poketors - August 30, 2013
Do you know that China has more Internet users than US. Even in online shopping Alibaba has the highest sales compared to Amazon and eBay combined. 

7 Shocking Stats And Trends About The Internet [Infographic]

Find the inforgraphic below to understand the statistics and trends about the Internet.
Source :


New Design For Amazon Collections

Posted By: Poketors - August 03, 2013
Amazon Collections is designed just like Pinterest but it focuses only on products available through Amazon allowing users to collect images of their favorite products all in one place. Perhaps, the ideal go to resource for that hard to buy for family member. Just find someone with similar interests and you can hunt down that ideal gift without too much hassle.

New Design For Amazon Collections



Brand Imaging & Build Leads Via LinkedIn [Infographic]

Posted By: Poketors - December 09, 2012
Brand imaging is the most important thing while doing business online or offline. We do it via several  personal social networking and microblogging sites and we are very much successful on that. Here is a professional way which involves the massively popular professional networking site LinkedIn.

Brand Imaging & Build Leads Via LinkedIn [Infographic]

Check out the infographic below to become fluent in LinkedIn. You may even realize ways to both promote a positive brand image and connect with your customers.
Source : PayStream

How To Build Your Brand Online [Infographic]

Posted By: Poketors - September 09, 2012
As your Digital Marketing increases, finding the appropriate platforms to share your brand and connect with clients is important.

How To Build Your Brand Online [Infographic]

Here is one infographic which highlights an array of gathered statistics on the status of businesses websites, analytics, ecommerce and social media presence as a whole. Lets see how how small and medium businesses are making huge noise in online market with their online presence.

Source :  FreeWebsite


Top 10 Restaurants In Social Media [Infographic]

Posted By: Poketors - August 30, 2012
If you're like most people, you go out to eat a lot. Chances are, you like to hang out at a major limited service food chain and are social when you're doin so. Between checking out specials on Foursquare, interacting with the brand on Facebook and Twitter and posting images on Instagram, there's a lot behind the inner workings of popular fast food brands on social media. Let's take a deeper look at the top players in social media when it comes to fast food.

Top 10 Restaurants In Social Media [Infographic]

Coming in first place for top restaurants is Starbucks Coffee. Starbucks Coffee has a total of 31,381,422 likes and growing. Starbucks actually beat out the world famous McDonald's, who came in second place with 21,768,039 likes.

There's just something about that caffeine boost and morning muffin that has people following Starbucks all over the web. Coming in first place, Starbucks coffee beat out everyone on the number of followers on Twitter, Google+ and Pinterest. Although, coming in second place for YouTube subscribers and scores on Klout, Starbucks really takes the cake in popularity on the Internet.

Since Starbucks Coffee was second place for YouTube and Klout, what took the gold for these social media sites? Burger King took the crown for YouTube subscribers with 27,488 people following the famous viral video site. Taco Bell took the first place rank on Klout with a score of 85.

Check out the infographic below to learn more about the top restaurants in social media.

Top 10 Restaurants In Social Media
Credit : and Foodservice Social Media Universe

Indian Shopping Website From

Posted By: Poketors - February 02, 2012
Recently Amazon launched, which is an online shopping service enabling customers to find and discover products from online and offline retailers in India. This is totally serviced by Customers can find over 1.2 crore products and 14,000 brands, and purchase items directly from hundreds of India retailers and It is quite easy for a customer to buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.

Indian Shopping Website From

Image Credit : junglee
Huge Items for Selection :

Customers will find huge items for selection when shopping on Junglee. Even at the time of launch, customers can shop more than 1.2 crore products and view buying options from hundreds of online and offline retailers, including Reebok, Microsoft India Store, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, UniverCell, Homeshop18, Gitanjali, Hidesign, and basically the selection on Junglee includes more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. It includes more than 25 product categories, including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, and jewellery and many more. Customers can also find Kindle – the #1 bestselling e-reader in the world. So it is about an easy access to the huge items base.

Uniqueness while searching products : 

Junglee basically integrates with online and offline retailers to list their entire selection of products available in India and leverages Amazon’s search technology to make it convenient for customers to navigate the selection and find what they are looking for quickly. It also uses the same recommendation engine technology as, providing customers with unique ways to discover products, such as displaying the “Most Frequently Viewed Products” or “Customers Who Viewed This Product Also Viewed.” It acquires detailed product information including customer reviews, price, and shipping speed across multiple sources, including, so customers can research products and evaluate buying options to make an informed purchasing decision. Like other online shopping sites, it has options where customers can also write their own reviews, read millions of real-time customer reviews from, “Like” products or sellers, and share products through Facebook, Twitter and various social media. 

Choosing the place where to buy from :

Customers have the  scope to buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone. 

Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Ltd. said:

“We’re excited to add our product selection to and leverage the world class e-commerce technology to help customers in India easily discover our products online. We love that makes it so easy for customers to search our complete catalogue as they browse the wide selection of products available on the website. Additionally, we look forward to getting feedback on our products from customers through reviews on”

Amit Agarwal, Vice President, said:

“We are excited to give customers in India a single online starting point where they can shop a wide selection of products sold by local and global retailers, and make informed purchasing decisions. We’re relentlessly focused on constantly improving the customer experience and growing selection every day, making it convenient for customers to find anything online.”

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