Showing posts with label Content Marketing. Show all posts
Showing posts with label Content Marketing. Show all posts


Most Popular WordPress Plugins For Your Blog [Infographic]

Posted By: Arin Dey - July 03, 2017
WordPress is definitely the most preferred blogging platform for bloggers. With WordPress, you are having the full control to modify and tune the performance of the website  accordingly to your requirement. So it requires few essential plugins which help your blog to sustain over net and increases feasibility on search engines. Here I have listed 25 Best WordPress Plugins of 2014. The plugins mentioned below will make your WordPress website fast and secure.

Most Popular WordPress Plugins For Your Blog [Infographic]

When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. There are thousands of plugins in WordPress database. Out of those many, this infographic recommends 30 of WordPress’s most popular plugins.

Wordpress Most Popular Plugins
Source: WPtemplate


22 Ways To Create Attractive Content [Infographic]

Posted By: Arin Dey - July 02, 2017
There are several ways to create attractive contents over web. Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction. This post demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

22 Ways To Create Attractive Content [Infographic]

You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to visit this site." The following infographic from CopyBlogger shows 22 Ways to Create Compelling Content When You Don’t Have a Clue.

Source : CopyBlogger

24 Juicy Tips for E-commerce Content Marketing [Infographic]

Posted By: Arin Dey - July 02, 2017
Content marketing helps you build your brand, build trust, keep people informed and turn browsers into buyers. Not to mention it gives you something to post that isn’t “buy me now” on social media! Opening up your ecommerce site, slapping on your products with a keyword stuffed description, hoping people somehow find you and then just click buy is a bit of a pipe dream. Whatever platform you use, from Amazon or your own website you need to market your products.

24 Juicy Tips for E-commerce Content Marketing [Infographic]

ReferralCandy has presented it again with this great infographic of inbound marketing advice for e-commerce content marketing. This is a format they’ve put together and it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.
Source : ReferralCandy

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Posted By: Arin Dey - July 02, 2017
Content marketing needs a lot of tracking on the areas such as number of website visitors, engagement with post, resonance of topic area, effectiveness of headline, best day/ times to post to reach objectives, demographics/ psychographics of readers or viewers, website metrics for posts such as time on site, bounce rate funnel optimization from post or where visitors went after reading. 

25 Outstanding Content Marketing Tools For Your Brand [Infographic]

Social Media Strategy Summit has collected 25 Content Marketing Tools for curation, creation, promotion & distribution, as well as analytics & tracking, including brands that use those tools, what’s great about the tools and who the tools would work best for. Here is a nice inforgraphic which explains 25 outstanding content marketing tools for your brand.

Source : SocialMediaStrategiesSummit

Why Blogging Is Good For Your Business

Posted By: Poketors - July 02, 2017
There is no doubt that "Blogging" is one of the most powerful internet marketing tools for business to keep their services running in the market. Various types of organizations from startups to Fortune 500 ones are enhancing their digital presence and trying to get leads over other companies via blogging. 

Why Blogging Is Good For Your Business

Here are some reasons why blogging is good for your business.

1. Product or Services - Branding :

Blogging allows you full control of the look, feel, messaging, and function of the social interaction emphasizing proper branding of your product or services. Using others images promotes their business but if you want your business to be promoted then get ready with your own offerings.

2. Online Presence : 

Blogging shows visitors and search engines that your website is active and relevant, which increases your online credibility and increasing popularity of online presence.

Each and every blogger knows that in order to be “legitimate” in business today, you need to be active online. Different social media websites allows this important function by sharing contents over net, but a regularly updated blog also lets search engines know that your site is active as well, which increases your search rankings and online availability.

3. Getting Backlinks :

Visitors from other websites or some website owners and businesses can link back to the static pages and products listed on your website in case those are valuable contents you provide on your blog. It increases your blog traffic, and the back links provide another boost in online link building activities
4. Emphasizing On Subject :

Blogging gives you a chance to speak more thoroughly on a topic, and it emphasizes on the topics on the subject you are promoting for your business. This opportunity for greater depth often results in greater value for visitors, which ends up getting huge number of readership subscribers.

5. Building Followers & Readerships :

Blogging brings people from other websites and social media networks to your website, increasing your ability to build your follower list and/or sell products & services offered on your website.

Once you have visitors to your site then you might have the chance to show them around a little bit more on product & services offered. They may take a peek into some of the other spaces your site provides or they can just accept your invitation to join your email list. Moreover it increases the opportunity for them to purchase one of your products and share it with their friends.

Benefits explained above are clearly justifiable on how and why to make blogging a part of your content marketing campaign, whatever the nature of your business may be. Hope the above steps help you promoting your business online. If you have any other suggestion, do not forget to share with us in comment section.


Why Should You Ignore Thumb Rules Of Blogging?

Posted By: Arin Dey - August 22, 2014
Evolution is a constant change which brings out different things and concepts with time. There used to be a lot of best blogging practices that may not work in today’s digital world. It is the best time to evaluate that whether generally accepted blog best practices still apply to your blog or not.

Why Should You Ignore Thumb Rules Of Blogging?

Here are few blogging best practices which are being ignored nowadays.

1. Multiple Posts Per Day Increase Traffic

An ancient myth which says “traffic is directly proportional to the number of posts”. It means that if you want to increase traffic then you have to post as much as you can throughout the whole day. A lot of bloggers are there who still think that increasing frequency for posts per day will bring them good amount of traffic.

Rule Now: The rule can be ignored and instead of following this rule a new rule of blogging could be applied that will say “not to post that much frequent but a slow content posting” would be helpful for blog’s growth.

2. Comments On Blogs

It was very much surprising when Copyblogger closed its comment box. The reason behind the decision of shutting down its commenting option is copyblogger receives a lot of spam which made some irrelevant comments. They prefer viewers to start discussion on their social media network than comments. They are active on Google Plus. People can engage with their own blog, who want to share opinion on any topic in reference the Copyblogger post.

Rule Now: Copyblogger has introduced a new blogging rule which says to write a blog post in response to a post and expand your initial comment to include an opinion.

3. Content Outsourcing 

Content writing has always been outsourced to grab the attention of viewers for own blogs. Nowadays website owners and bloggers are realizing that outsourced content will never get them the identification that they always wanted. Content is very important aspect for a blog. Useful content only brings audience to your blog. So it is always good that you write your own content.

Rule Now: Write your own content. If you can’t write content at all then you can probably have to engage the fellow bloggers to discuss on topics, direction, and ideas on how to write.

4. Original Content Creation

It is been told that your content should be 100% original while you post. But in fact, no one creates 100 percent original content all the time in a blog. People are always getting inspired by others and re-phrasing the same content with their own words.

New Rule: Read more and more other people’s content and give your unique contribution to it. But always give attribution and credit to your sources and references.

5. Post With Image Is Optional

People usually say that your content should be original and unique but adding a picture an optional. But the fact is that the web is now rapidly growing with visual contents and most of the search results come with images with ALT attribute which in turn show the post from the specific blog.

Rule Now: So it is always better to add both images and captions to every post you write along with your unique and original content. It’s good for capturing eyeballs, it’s good for SEO, and it’s good for social sharing.

6. One Format For One Blog

Despite of having a podcast with big brands and entrepreneurs some bloggers usually complains on their earning which turns out to be very less. It is quite possible that this is happening because of the only format that the particular blog shows “only podcasting”. How can this problem be solved? If a different approach is adapted then this issue could be resolved. The blog’s readers can be able to quickly scan the content and subscribe to the blog and it may result a rise in traffic.

New Rule: Re-produce the same or produce a different content in multiple formats like written content, graphics, podcasts, videos, presentations, etc.

7. Post 500 Words

Nowadays practically saying the era of “500 words post” is gone. Now everything is measured by quality than quantity. In fact it is observed that short posts are still popular. Longer posts (up to 2,000 words) are read also. Word count doesn’t matter anymore.

Rule Now: Post should contain the purpose and importance of the article.

8. Never Publish Post On Third-Party Websites

Most of the bloggers post their articles on their own social media accounts and network. But this is the network limited to you. If you want to spread among larger audience with a larger social network we need to get the posts on third party network too.

Rule Now: You can promote your content on reputable third-party websites. You post should provide a link back to the original content where it is first published. You can give an author bio tied in to your G+ profile. Within a week or two search bots will update the search engine where and when the original article was first published. You can also include links within your article that link back to your website for driving larger audience.


12 Reasons To Implement A Visual Content Marketing Campaign [Infographic]

Posted By: Arin Dey - June 22, 2014
Visual content marketing is one of the best practiced digital marketing trends nowadays. It is increasing popularity of visual social media such us Pinterest, Instagram day by day. Vine also gave some strong input to this media. Business owners and digital marketers are also busy with these websites for their businesses.

12 Reasons To Implement A Visual Content Marketing Campaign [Infographic]

Not only can these websites give you some exposure for your business, you could also use it to amplify your content marketing. Whether or not you are doing a content marketing campaign for your business today, you will find the following hard-to-ignore reasons explained in a colorful infographic why you should implement a visual content marketing campaign. Not only that but some interesting statistics about the effects of visuals in human brain and other very surprising studies. The following infographic was based on this original post.

12 Reasons to Implement A Visual Content Marketing Campaign (Infographic) image 12 Reasons to Implement A Visual Content Marketing Campaign

Source : Digitalmarketingphilippines


How To Improve Content Marketing After Google’s Hummingbird

Posted By: Poketors - December 27, 2013
Google introduced its modified and improved search algorithm by releasing the Hummingbird in the month of September 2013. The purpose of this change is to more clearly understand how people think and to consider the various meanings of words or phrases use in the search.

 Find below how can you improve content marketing after Google’s Hummingbird:

1. Consumer Needs

Consumer defines quality content and Google intends to satisfy the consumer. People go search in Google just to get proper answer to their questions. Web content should be of good quality which must satisfy their needs.

2. Language Useage

Hummingbird is responsive to mobile and voice search which is impressive move from Google but it will affect the majority of online searches. First make sure that why people are typing a specific word or phrase in the search box? Are there alternative words or synonyms that describe your products or services? For example, you have a food service website. In this case, what does your site content say about different types of food items. You should think beyond an exact keyword and focus your content around those ideas. Your customer relationship management techniques must focus on why and what people are looking for.

3. Quality Content

Everyday people are sharing ideas, opinions, and other valuable information in different social networks. Your website or blog should be designed to make it as easy as possible for people to share your content with their network. So your quality should be up to the mark so that people can get some value added information.

4. Interesting and Inviting

Google's Panda and Penguin updates punished websites that contained thin, stale, or irrelevant content, as well as, linking techniques of the same poor quality. It matters on the first look and feel like if a reader visits your site and find it interesting then only he can continue. It should invite readers so that they can get involved with your content.

5. Brand Specific

You have to make sure that the blog and web content must be filled with sufficient information so your visitors can find a definite answer. Viewers don’t want to be directed somewhere else to solve their problem. Your content would be known as brand.

Google is improving its search quality better day by day and the Googlebot is now trying to understand the intent of the search. Hope these tips would help you to improve content marketing. If you have any more suggestion  please share with us.


The Anatomy Of Content Marketing [Infographic]

Posted By: Poketors - December 01, 2013
Content marketing is, or should be, the heart of every online marketing campaign. It is a major driver in finding new customers, keep existing customers and helps creating brand loyalty. Science, medicine and engineering all require professionals to nurture that child-like inquisitiveness, but knowing how things work is important for marketers, too. Creating a successful marketing campaign requires you to make sure all of its elements are in working order.

The Anatomy Of Content Marketing [Infographic]

Have a look at this infographic and the “Anatomy Of Content Marketing”.

Source: Content Plus


Social Media And Content Marketing Facts [Infographic]

Posted By: Poketors - October 02, 2013
All the bloggers would not deny the fact that without social media or content marketing they can spread their contents over web. 

Social Media And Content Marketing Facts [Infographic]

They use social media to share amongst friends or acquaintances. Find the below infographic which describes the facts of social media and content marketing.

Source : TheWordPro


5 Basic SEO Practices Before Posting An Article

Posted By: Poketors - September 12, 2013
You might be publishing articles on regular basis or in certain intervals in a week. Whatever might be the fact, you should ensure few things before you post anything on your blog for SEO purposes. If you want your blog to come in better rank on Google SERPs then you must follow the five important and 'must do' basic practices before posting .
Here are the five tips :

1. Catchy Post Title : 

Consider a post title "How To Improve Skills On Content Marketing". How does it impact on the people who are searching for articles on "Content Marketing"? Yes! the title will definitely draw the attention of viewers. So in addition to good article "proper post title" helps a lot in bringing audiences for your blog. It increases your website’s traffic resulting better rank in SERPs.

2. URLs Optimization : 

Set proper permalink optimization which will be in great help for the URLs you share on SERPs. Keep all the URLs short with target keywords of the topic so it appear on the search results.

3. Old Post Interlink :

This is one of the best common practices which is useful to keep your viewers stick to your site. It often works better than related articles list. Eventually it increases page views and let viewers stay on your blog for longer time.

4. Grammar and Spelling :

A very common mistake by the bloggers is related to their grammar usage in their posts. This is the most required prerequisite for writing a good article. Before you post any article just check the spelling and grammar. Wrong spelling, grammatical errors, and poor sentence making will give a negative impression of your blog to the viewers even if it consists of useful and informative topics.

5. Image Embedding :

Always keep in mind that viewers will like the post which will have proper information with relevant images. Just think about a post without any image? Looks dumb. But when you use image to your article it makes your post look good and interesting. Keep a short description for the image while embedding to your article.

This article is a basic quick reference guide which will be helpful to the budding bloggers. If you want to know some advanced tips here is an article which will help you in improving skills on content marketing.


How To Improve Skills On Content Marketing

Posted By: Poketors - September 08, 2013
A lot of articles are there on "how to get rapid popularity" with a blog, which can teach all content creators about how to write for fame, for money, and come out on top in SERPs. But most of the bloggers can't follow it correctly and finish with a failed website whereas few of them make good footprints in the field of content marketing area keeping in mind some factors.
Here are the factors which can be useful while practising content marketing :

1. Fresh Content : 

People like to read fresh contents and useful topics. Try to write new, fresh and unique content daily encouraging visitors to read and get ranking higher in SERPs.

2. Quality Over Quantity :

Maintain a standard quality for your blog so that visitors can come again and again to read your articles. Preparing a lengthy article doesn't attract visitors always because sometimes they feel boring while reading it. People would like to read quality article than quantity of content.

3. Catchy Headline :

Consider two headlines - "How To Make Money With Blogging?"  and  "Why Does A Blogger Fail To Make Money?". These are the catchy headlines which attract people for the strings "Make Money" and encourage them to click on that and read the article.

4. Social Media Sharing :

Share each and every article of your blog over social networking sites so that your blog visitors can keep them updated with the regular posts and updates.

5. Image & Video Contents :

It is found that most of the visitors prefer to watch video or an infographic than reading a whole story because reading a text article takes longer time. So if your content is based on video and infographic along with the usual text based article then it will be helpful to increase visitors for your blog.

video blogging marketing tools

6. Brand Identity :

Endorse your brand by attracting visitors. If you are a blogger and have website then promote that via social media and email marketing. Make people aware of the product or services offered by you and gradually your blog will be identified as a brand.

7. Honesty : 

Keep your promise to the visitors of your blog that you are going to serve them with good quality content and that would  be a valued article which in fact will help them in some aspects. Be honest while writing to keep the readers tuned to your blog.

8. Distribution : 

Keeping good content doesn’t mean anything, if you aren't actively trying to get people to see it and make them regular visitors. Internet always has a soft corner for celebrities and their embarrassing habits and stories, but there is a huge market for intelligent and world-changing content as well. 

So that's all from our side. Hope this article helps you to encourage yourself for writing better content keeping in mind the above points. If you have some suggestions, we would love to welcome them here.


How To Grow Business With Content Marketing [Inforgraphic]

Posted By: Poketors - August 06, 2013
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

How To Grow Business With Content Marketing [Inforgraphic]

Content marketing has become one of the most important marketing tools in the web world. The following infographic presented by Dendritepark describes how to GROW your business by creating a so-called “wisdom tree.” Let’s see what this wisdomtree is all about:

How To Grow Business With Content Marketing
Source : Dendritepark


How Social Content Marketing Works

Posted By: Poketors - January 29, 2012
There are 2 ways by which Social Content Marketing works - 1. Search and 2. Engage. The following pictorial presentation will describe the ways of Social Content Marketing. The infographic below describes it very precisely.
How Social Content Marketing Works
Source : Odmgrp

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