Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts


Facebook Launches Libra Coin – A New Digital Currency

Posted By: Arin Dey - July 11, 2019
Technology has improved the world around us, it is easy to send text, pictures and documents but why not money. What if we made the money truly global, stable, and secure. What if everyone has invited to the Global economy with access to the same financial opportunities.

Facebook Launches Libra Coin – A New Digital Currency

This thought laid a pavement for Introducing LIBRA a new global currency designed for the digital world, backed by the belief that money should be fast for everyone from any corner of the world.
Its powered by Blockchain, making it safe, accessible, no matter who you are and where you’re from. Let's have a look at the below infographic from MrBTC to know more about this.

Libra - Cryptocurrency By Facebook


The Complete Social Media Cheat Sheet 2017 [Infographic]

Posted By: Poketors - July 03, 2017
Facebook, Twitter, Google Plus and Pinterest all have the opportunity for you to attract people to your brand and content, by adding compelling visuals and images. There are some really creative ways you can express yourself (even though the platforms change often), so if you have access to a camera or photographer or really awesome graphic designer & artist, I recommend having at least one stunning visual that expresses your brand, on every page.

The Complete Social Media Cheat Sheet 2017 [Infographic]

Needless to say, the social media landscape is constantly changing, and it can be difficult to stay on top of all the changes happening at lightning fast speed. Luckily, there are resources, tools, blogs, and infographics like the one below that help marketers cut through the noise and stay up to date on these trends.
Source: OnBlastBlog

Top Social Media Trends in 2017 [Infographic]

Posted By: Poketors - June 19, 2017
Social media has become the perfect environment for people to communicate with brands and companies, and ask questions in a convenient way. In today’s world, any digital marketing campaign must include running social media accounts. If you believe that people only use social media for private communication, then we have some bad news for you.

Top Social Media Trends in 2017 [Infographic]

Industry leaders list Facebook and Instagram as the most popular social media platforms for brands, so here’s a list of current trends for each of these platforms and what they can do for you. Let's see in the following infographic about the trends in 2017.

social-media-trends-to-watch-out-for-in-2017-hdSource: CJGDigitalMarketing


Facebook's Oculus Launches Touch Controllers

Posted By: Arin Dey - December 11, 2016
Facebook has something to offer you all just before Christmas. Facebook owned Oculus is going to launch its touch controllers for virtual reality. 

Facebook's Oculus Launches Touch Controllers
Image Credit : Oculus

The device will be available both online and in stores, This device will be used by touch that gives you the sensation of your virtual hands being your own physical hands.

Facebook's blog post stated that “Touch lets you bring your hands into VR for the most immersive experience possible. You can gesture intuitively and manipulate digital objects with precision — making your VR experiences more seamless and comfortable for a deeper sense of presence.”

Each controller has a traditional analog thumbstick, two buttons, an analog trigger and an input mechanism called the ‘hand trigger.’ Precise tracking combined with an ergonomic handle design bring hand poses and social gestures into your virtual world. A diagonal grip lets your thumb and index finger move autonomously, helping to eliminate accidental triggers.

Touch will be priced at $199 in the U.S. or for $798 when paired with the Oculus Rift, the virtual reality headset needed for Touch to work. In Canada, the price rises to $279 or $1,128 for both the Rift and Touch.

Oculus is offering a chance to try Touch out, as well. Demonstrations are available at more than 500 retailers in the U.S., Canada, France, Germany, and the U.K. Participating stores can be found here. You can schedule an appointment for a demo via the link.


Facebook Launches Instant Games To Messenger

Posted By: Arin Dey - November 30, 2016
Instant Messenger companies are trying to attract its users in different innovative ways like introducing video call facility, providing animated emoticons etc. Now Facebook Messenger has introduced "games" on its app which will engage you even more time on its messenger.

Facebook Messenger Introduces Instant Games

Facebook announced games such as Pac-Man, Space Invaders, Galaga, EverWing, TRACK & FIELD 100M and Words with Friends: Frenzy and another few are now available on the latest version of its Messenger app. It is very easy option to start with as you just have to open a conversation with a friend, tap a game controller icon and then select what game you want to play.

Messenger product manager Andrea Vaccari said in a blog post, “After you finish a round, people in the conversation will see your score and will have the opportunity to challenge you back.” The blog also revealed that “People can also discover games within the Messenger search field, or on Facebook News Feed where they can play solo or challenge friends back in Messenger. Games on Messenger are the first to be rolled out on Facebook’s new Instant Games cross-platform gaming experience.”

The following video will explain how it works.


Facebook Messenger Offers Free Group Calls

Posted By: Arin Dey - April 21, 2016
Facebook is adding an awesome feature to Messenger in its latest update. Now, you can make group calls for free via Messenger on your Android or iOS devices. Facebook messaging products vice-president David Marcus, who made the announcement on his wall Wednesday, said the feature is rolling out over the next 24 hours, meaning all Facebook users should be able to use the new feature as of this afternoon.
Facebook Messenger Offers Free Group Calls

“Really excited to announce the global roll out of group calling in Messenger today. From any group conversations, just tap on the phone icon to initiate a group call. You can then manage individual participants on the next screen,” he said in his post.

Now lets leverage this new feature while in group conversation.


Social Media Impact [Infographic]

Posted By: Poketors - November 10, 2015
How does social media effect on web and its flow around the world? This is somewhat unimaginable numbers or communication made and interactions among all the social media sites. Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away. 

Social Media Impact [Infographic]

From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today. A nice infographic on social media effect with all the online social media majors is here.

Vacationing The Social Media Way [infographic by MDG Advertising]Source: MDG Advertising


Facebook Launches New AI Research Lab in France

Posted By: Arin Dey - June 08, 2015
Facebook is opening a new artificial intelligence (AI) lab in France. After its two labs within country, this would be the third AI lab to be opened by the company outside home country. The first two centers are located in the U.S., while the third will be in Paris.

Facebook Paris team will be put to work on long-term research projects in image recognition, natural language processing and speech recognition as well as the types of physical and logical infrastructure necessary to run such AI systems.

Facebook Launches New AI Research Lab in France

“It’s our hope that this research will ultimately help us make services like News Feed, photos and search even better and enable an entirely new set of ways to connect and share,” Facebook said in a blog post.

“Our work in AI research is still relatively early. But we’ve built a terrific team and have already made some encouraging progress, and we’re excited to see where this work takes us and what it will allow us to build for the people we serve.”

Paris was chosen as the location for the new facility because France has some of the best researchers in the world. The company said it planned to invest in the AI research community both in France and across the European Union.

So far, Facebook has collaborated with INRIA, a leading research institute in Paris, on its AI research.

Facebook said it believes such openness to working with others “ultimately spurs more innovation, encourages collaboration and mutual review, and helps us all move faster.


Facebook Releases Stickered For Messenger

Posted By: Arin Dey - December 23, 2014
Facebook has introduced a new app for Messenger to celebrate the holiday season this year.
It has named as Stickered for Messenger which enables users to add stickers to their photos before sending them to friends.

Facebook Releases Stickered For Messenger
This new app offers holiday inspired sticker packs, snow globe chat heads and festive frames for New Year’s Eve selfies.

It features 52 categories of stickers to choose from, including – Minions, Pikachu, Burgerhead man and more. Users can add a sticker, and perform drag to move, pinch to resize and twist to rotate it. Stickers can be placed anywhere on the screen.

Facebook stated in a blogpost that “The holidays are an important time for people to be connected with their friends and family and Messenger is an easy way to coordinate activities and keep in touch. All of these fun features will be available over the holidays.”

Stickered for Messenger is already available in the Google Play Store and the App Store.


Facebook Introduces Facebook Media To Engage More Fans

Posted By: Arin Dey - September 19, 2014
Facebook realized the fact that because of the digital publishers, celebrities, entertainment industries, politics and brands their social network has reached to a good place. Now Facebook is aiming at reaching more audience and driving more traffic to their blog or website. Facebook therefore launched Facebook Media. The main agenda will be "Engage with fans".
 Facebook Introduces Facebook Media To Engage More Fans

Nick Gruding, Director of Media Partnerships at Facebook said “At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences."

Lets see how the best practices are figured out for :

Engaging More Fans on Facebook  

1. Create a Brand Page : Create your own brand page to connect with your fans. With Build Audience button at the top of the admin panel, lets fans connect to your brand.

2. Facebook Mentions Usage : Facebook Mentions is an app that enables public figures to talk with their fans.

3. Engaging Content Posting : Authentic, unique and post engaging content shpuld be their on your Page, so that fans would be connected to you with those engaging contents.

Engaging More Fans on Facebook - Best Practices

Get Referrals To Your Online Brand

1. Links sharing and content writing frequently :  Sharing links, photos, useful videos and other contents on your Facebook Page would be helpful in attracting more fans. Better you can post multiple times.

2. Page Insights Report : Page Insights report lets you uknow who your fans are and the kind of posts that will interest and engage them.

3. Facebook posts in your website : Unique and useful content on Facebook or Instagram can be embeded on your website to pass the information to your website subscribers.

4. Like and Share buttons Inclusion : Like and Share buttons are viewed multiple times daily. Like and Share are also available for your mobile apps. Like lets people share your content with one click, while Share lets them add a comment before posting to Facebook.  

Integration Of TV

Using advertising media like Facebook ads, you can build your audience and reach the right audience.

Visit Facebook Media and share your comments if it really helps you to increase fan engagement to your posts on Facebook.


Facebook Experiments On Keyword Search For Mobile

Posted By: Arin Dey - September 02, 2014
Facebook is testing keyword search for mobile users. It will allow users to search through old posts or pages they have followed according to keyword. It will be based on mobile app for Facebook.
Facebook Experiments On Keyword Search For Mobile

Facebook said in a statement “We’re testing an improvement to search on mobile. In this test you can use keywords to search for posts you’re in the audience for on Facebook.”

For example, if any user X wants to find a post by his friend user Y about his new iPhone purchase, he would type in iPhone user X.

Bloomberg has introduced the news and it seems Facebook is keeping silent about the experiment. It is being tested only on a small scale so far. Lets see how Facebook introduces the new search method.


Facebook Introduces Wedge - Networking Switch

Posted By: Arin Dey - June 20, 2014
Facebook is now experimenting its practice on switches. It introduced Wedge which is the name of the switch.  It is accompanied by software FBOSS and is going to be made available to the Open Compute Foundation as an open source design. Generally, such an open-source design is used to route Internet traffic.

Facebook Introduces Wedge - Networking Switch
SFGate reported that Facebook felt it was needed to build the switch as its business expands.

Jay Parikh, Facebook’s vice-president of infrastructure engineering stated that “We’ve done this for racks, for the compute part of it, for storage and for other parts of infrastructure but there is this other lingering part, the network. We were running into just a lot of things that slow us down.”

Facebook requested design submissions from vendors for an open source switch. It was that year that Parikh showed off Facebook’s networking fabric which opened up traffic allowing large amounts of data to be processed. Facebook is not unique in its move, though. Amazon and Google have both designed hardware in a bid to save money and have more control over the increasing amount of traffic they are experiencing.

Mark Zuckerberg, Facebook’s CEO already stated that his company has saved more than $1 billion by using Open Compute-based equipment rather than relying on products from other companies.


Facebook Now Allows Admin To Redesign Pages

Posted By: Arin Dey - June 07, 2014
Facebook now introduced an option where admins can modify their fan/product/service pages in the way they want it to appear. Next few weeks, including millions of active small business Pages worldwide will get the new look.   This awesome makeover comes with increased control for owners over the functionality of their Pages efficiently.

Facebook Now Allows Admin To Redesign Pages
Facebook blog post reveals that “Admins accessing their Pages today will see a tour of the refreshed design. After completing the tour, admins can switch to the new design right away.”

Facebook offers admins two weeks to update their Pages. They have to do it before switching to the new design. Facebook pages will automatically updated to the new design 14 days after the page view.

Activated messages pages can be viewed in the Activity tab at the top of the Page above the cover photo. The box that can be found on the right side of the Page this week.

Facebook said that “We know how important Pages are for the millions of businesses that use Facebook every day, and we’re continuing to improve our offerings based on what we hear from them. To share your feedback on Pages, click the ‘Send Feedback’ link in the upper right-hand dropdown menu.”


Facebook Enhances Privacy For Users

Posted By: Arin Dey - May 23, 2014
Facebook announced an enhanced privacy check for users. This check mainly emphasizes on member security concerns. Facebook will be rolling out a new and enhanced privacy checkup tool which will help users to review who they are posting to. It will also let users know the apps they use and the privacy of key pieces of information on their profiles.

Facebook Enhances Privacy For Users
Image Credit : Facebook
As per Facebook, “We want to do all we can to put power and control in people’s hands,”  “This new tool is designed to help people make sure they are sharing with just the audience they want. Everything about how privacy works on Facebook remains the same. While some people want to post to everyone, others have told us that they are more comfortable sharing with a smaller group, like just their friends. We recognize that it is much worse for someone to accidentally share with everyone when they actually meant to share just with friends, compared with the reverse.”

The largest social network has enhanced security for Facebook new users as well as old users. If a person joins the network, the default audience setting of his or her first post will be Friends rather than Public as it was in the past. All the new users can change that if they want. A reminder will be given to those users to choose an audience for their first post. The default setting "Shared Within Friends" will be enabled if they don't opt for any choice. But the advantage here is that users can change their audience at any time on present and past posts if they want.


Facebook Introduces Ask Button For Dating

Posted By: Arin Dey - May 20, 2014
Facebook has introduced the Ask button that allows members to ask the profiles which don't have a relationship status. Members can ask directly by using the button whether he or she is single. The button will be visible only to the person who is checking the page of a person whose status is not listed in their profile.

Facebook Introduces Ask Button For Dating

Lets see how it works. If a user clicks ‘Ask,’ he or she can then send a message to the object of his or her interest such as: “Hi Mark, I liked your profile. I was wondering if you are single?” Here the only condition is that users can only send such messages to a person they are friends with.

On the other hand, the object of interest then receives a request to select a status. At last, the person receiving the request then has three options: make his or her relationship status visible to all friends, visible to the person who sent the request or decline the request.

It seems that Facebook has now started an online dating pace where we can see the hopes of providing even more personal information on its users to marketers.


Facebook Launches FB Newswire For Journalists

Posted By: Arin Dey - April 26, 2014
FB Newswire which is a newly launched service by Facebook collects breaking news stories from across the globe and offers verification so journalists can determine if the story is accurate and valid.
Facebook Launches FB Newswire For Journalists

For the past three years, a social media news agency Storyful which has been connecting content creators with trusted newsrooms worldwide.
Facebook post revealed that “FB Newswire is a resource that’s designed to make it even easier for you to find, share and embed original, newsworthy content from Facebook in the media you produce. Look forward to first-person photos, videos, and status updates posted publicly on Facebook from the front lines of newsworthy events around the world which have been selected and verified by Storyful’s editorial team.”
CEO Mark Zuckerberg’s desire to have Facebook be the go-to place for news and its quite informative. The new service challenges Facebook’s chief rival, Twitter, by offering up verified breaking news. Twitter does not currently offer verification for this process.


Facebook Improves News Feed With Spam Free

Posted By: Arin Dey - April 11, 2014
Facebook is now concentrating on the news feeds which are being spammed by marketers and business promoters. They have updated algorithm which will be helpful in making the feeds spam free.

Facebook stated in a blog post that “Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game news feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.”

Facebook Improves News Feed And Makes Spam Free

facebook has indicated the below behaviors :

1. Using Like-bait :

A brand’s or marketer’s post asks News Feed readers to like, comment or share the post in a bid to receive additional distribution beyond what it would normally get by the process link-baiting.

A survey revealed that these activities are 15 percent less relevant than other stories with a comparable number of likes, comments and shares.

Facebook also added that “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about. The improvement we are making today better detects these stories and helps ensure that they are not shown more prominently in News Feed than more relevant stories from friends and other Pages.”

Facebook said the algorithm change will not affect Pages that are actually attempting to encourage discussion among their fans.

2. Sharing Content Frequently :

People are uploading photos and videos repeatedly to Facebook. This will also be targeted in the update. The change is to address user complaints of Pages posting irrelevant content.

“We are improving news feed to de-emphasize these Pages, and our early testing shows that this change causes people to hide 10 percent fewer stories from Pages overall,” Facebook explained.

3. Links Contain Spam :

Various business units and people share posts that use inaccurate language or formatting to trick which in turn engage people into clicking on a link that takes them to a website featuring only ads or a combination of frequently circulated content and ads.

Facebook explained that “The update we are making today improves news feed to reduce cases of these spammy links, and in our early testing we’ve seen a five percent increase in people on Facebook clicking on links that take them off of Facebook — this is a big increase in the context of news feed and is a good sign that people are finding the remaining content in their news feed more relevant and trustworthy."


Facebook, WhatsApp Acquisition On Privacy Policy Conflicts

Posted By: Arin Dey - March 08, 2014
American privacy units Electronic Privacy Information Center and the Center for Digital Democracy have filed an ‘unfair and deceptive practices’ complaint with the Federal Trade Commission. They accuse Facebook of violating the consent. It also reports that WhatsApp’s more stringent privacy policy conflicts with Facebook’s more open one.

Facebook, WhatsApp Acquisition On Privacy Policy Conflicts

The authority duo is asking the FTC to “halt Facebook’s proposed acquisition of WhatsApp” until the concerns listed in the complaint are “adequately” taken care and meet the policy measures. The main concern is that the acquisition will give Facebook to give access to all of the mobile phone numbers WhatsApp has updated.

The Center for Digital Democracy said in a statement on its website that “The millions of WhatsApp users who signed up for the service were promised — repeatedly as you will read in the complaint — that the company didn’t want to gather and commericialize their data.” 

“They posed as the ‘unFacebook,’ deriding the commercial surveillance apparatus that lies at the core of contemporary online practices. Yet at the same time they made their public privacy promises, they were being wooed by Mark Zuckerberg to join The Circle — oops, I mean Facebook. Despite Facebook’s denial that WhatsApp and its digital gold mine of mobile numbers, address books, and access to selling all kinds of financial services in real-time won’t become part of its Big Data-driven advertising machine, one only has to look at what happened with Instagram (let alone the track record of the industry).”

The FTC has not updated anything yet regarding their investigation on this acquisition.


Facebook Makes Revenue Record With $2.59 Billion

Posted By: Arin Dey - January 31, 2014
One again Facebook did great job in the fourth quarter. It made record revenues of $2.59 billion almost a 63 percent increase over the same quarter last year.

Wall Street expected of $2.33 billion and earned the firm 31 cents per share.But it surpassed all the predictions. But the net income dipped to $523 million from the previous quarter’s $621 million, it was still up 700 percent from the fourth quarter in 2012.

It was advertising again like previous year, which helped Facebook to break its own revenue record. Advertising revenue went up 76 percent from the same quarter last year to sit at $2.34 billion. The amount was helped along by the company’s mobile advertising revenue which made up 53 percent of the total. 

Facebook CEO Mark Zuckerberg said that “It was a great end to the year for Facebook. We’re looking forward to our next decade and to helping connect the rest of the world.”

According to the Facebook revenue reports for the full year came in at $7.87 billion, a 55 percent year-over-year increase, while net income hit $1.5 billion.It also reported 757 million daily active users, on average, for the month of December, which is a 22 percent year-over-year increase.

Mark Zuckerberg said that the mobile launch of Graph Search will be in the near future and which is going to give more revenue generation to the social network giant.

Facebook Launches News Reader App 'Paper'

Posted By: Arin Dey - January 31, 2014
The famous news reading app Flipboard is giving a page from its book to Facebook for newly launched mobile app 'Paper'.

Paper app brings content from a user’s news feed with posts and articles from “emerging voices and well-known publications” and displays it together in a new interface altogether.

Image Credit : Facebook

Facebook said in a blog post  that “Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts. We’ve also made it easier to craft and share beautiful stories of your own."

It further added that “Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you’ll enjoy inspiring new designs for photos, videos, and longer written posts. You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design.”

CEO Mark Zuckerberg’s desired to make Facebook’s news feed like a “personalized newspaper.”
At the time when the social network launched an updated news feed last spring, the goal was to offer users  beautiful stories and videos of interests.

Zuckerberg added “News feed is one of the most important services that we build." So in short everyone should get the most personalized newspaper in the world. This effort of personalized newspaper should be informative, rich and engaging and relevant.

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