Showing posts with label Google+. Show all posts
Showing posts with label Google+. Show all posts


Drawbacks and limitations of Google Analytics 4

Posted By: Arin Dey - June 27, 2022
The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing setup—especially since Google announced the sunset of Universal Analytics.
Drawbacks and limitations of Google Analytics 4

On July 1, 2023, Universal Analytics properties will stop processing new hits, forcing users to switch to its successor, Google Analytics 4. While this may seem like a natural progression, marketers should not be fooled.

The learning curve will be steep—Google Analytics 4 is almost an entirely new platform and still developing. On top of that, Google Analytics risks losing the users’ trust due to gray areas around the likes of privacy and data ownership.

With a privacy-focused future ahead, now is the time to seek alternatives that better balance data collection with compliance. With a proper analytics platform, marketers make your data collection as it should be: predictable and sustainable. After all, marketers and analysts want to process user-level data while building trust with their visitors.

In this article, we will dive into the issues with Google Analytics 4 from a user perspective and from a privacy and compliance standpoint, so you can make an informed decision before switching platforms.

From a user experience perspective, many find GA4 challenging to navigate. But beyond that, there are a host of challenges with the feature sets. Let us dig deeper into those limitations:
  • There is no simple way to migrate your data
  • Not-so-intuitive user interface
  • Limits on custom dimensions
  • Lack of custom channel grouping
Unlike Universal Analytics, GA4 does not allow you to create custom channel groupings in the new interface. Instead, marketers will only be able to use their default channel groupings.

Motivations behind the short deadline:

The deadline Google has left the analytics community to act is startling. There are many speculations as to why this might be, including:
  1. Google may have been disappointed with the speed of adoption for Google Analytics 4 and decided to act decisively.
  2. Google circumventing some of the legal heat that Universal Analytics is facing in the EU.
  3. Google wanting to cut costs and rid itself of technical debt associated with thousands of websites with legacy solutions installed. Since GA4 is designed to support Google’s advertising network, it guarantees more revenue than the competition.
Now there is a concrete deadline to make the switch, marketers will need to decide whether they want to start adjusting to Google Analytics 4 or start afresh with a new platform.

Source: SEW


Using Google My Business (GMB) To Generate Leads

Posted By: Arin Dey - January 02, 2019

Google My Business (GMB) is a free and very useful tool that allows you to manage how your business is getting listed on Google. This lists on Google Search and Maps.  Google hols currently the 78 percent majority in the search engine market and it offers a massive platform to gain potential leads with a number of benefits. You can use GMB to manage the details such as your business name, address, contact details, hours and location, as well as monitor reviews, add photos and gain insight on how people are searching for your business.  You can also post on your GMB page and even download the app to manage your listing wherever you are. You can also set up messaging so that your customers can always stay in touch with your business. 

Using Google My Business (GMB) To Generate Leads

Generate Leads With GMB

Once you create your business listing on GMB, you will increase your business’ exposure online. Please consider the below steps to ensure you get more qualified leads-
  1. Connect your GMB with Google Analytics
  2. Track your leads through GMB Insights
  3. Optimize a listing for lead capture
When you use Google Analytics, you can accurately track how many leads you receive from your GMB listing. You can also use Insights to track customer actions, like reservation requests, directions, and more. You can keep an eye on the trends and see how customers reach your website by looking at how they interact with a listing.
GMB is a great platform to promote your blog content, product specials, webinars and more; you can also add specials and coupons for customers to benefit from. This is why you should think of your GMB listing as a ‘mini-website’ of sorts, that will need regular content and updates to stay relevant and be published in front of potential customers. 
Always make sure to make regular updates to your listing to allow your business to stand out as much as possible and to show on search engine results.

How to Set Up Google My Business

If you are ready to list your business on GMB, here are the steps to follow:
Step 1: Log into your Google Account (or the one you want to associate with your business). If you don’t already have a Google Account, create one.
Step 2: Go to and click on ‘Start now’ in the top right corner.
Step 3: Enter your business name.
Step 4: Enter your business address.
Step 5: If you deliver to your customers instead of them coming to you, check the box “I deliver goods and services to my customers”. You can also choose ‘Hide my address (it’s not a store) if you are working from home and don’t want your address shown. Finally, select your delivery area. 
Step 6: Choose a suitable category for your business. Try to be as accurate as possible as you are basically telling Google which type of customers you want your business listing displayed to.
Step 7: Add your business website or phone number.
Step 8: Select the type of verification option you want to use. You can also choose to do this later by clicking “Try a different method" - "Later”.


Worried about Google tracking? Tips to protect your privacy

Posted By: Arin Dey - July 16, 2018
We all love Google, sure their results are awesome, however if you're concerned about privacy follow this post to know how you can modify the data of yourself that Google already has. Google is the number one search engine in the world now. Yes, it is and Google can snoop into your lives, build a huge profile over your connections and sell them. That's how it has amassed a fortune of making Google a top MNC in the world. Literally, Google is almost owning the internet. 

Worried about Google tracking? Tips to protect your privacy
They read/scan your emails, have built a profile based on you by tracking your web usage activities and advertising preferences of yours linked to a unique advertising id and sells them to the highest bidder at a great price. But unknowingly we take risk on losing our important data, ignoring how should we protect sensitive data from loss or theft.

How and where your data hides?
 Go to and you will find the shit you have done over the internet. You can delete them and disable all the things.

If you actively use Gmail, Google Drive, Google Assistant and what not? They are free because they aren't selling you the product. It's we the consumers who are the victims or so-called products.

In fact, they are making billions out of your crush's romantic messages, your cute kids pictures or even some of the weird and wild imaginary things your searched for on their website. Google maintains huge archives with a mammoth amount of data.

There have been several instances recently based on racial profiling and discriminatory hiring practices. For this, Google has been warned by several privacy and security agencies for alleged snooping into everything out their on the internet as if they own it! European Union has alleged Google a lot of times.

How to prevent security & privacy breach?

Even if you are a great Google lover, there are few steps that can be followed to be safe while using email/search/cloud services over internet by controlling or avoiding few Google products.

· Opt out of advertising based on your preferences.

· Stop using Gmail and switch to Protonmail/Tutanota.

· Avoid Google Drive and instead use Tresorit/SpiderOak. Else use BoxCryptor or other services to pre encrypt your files before uploading to Google Drive etc.

· If you're concerned about privacy switch to DuckDuckGo/StartPage/Qwant immediately.

· In case, you want an alternate safe search engine then switch to Privado (It doesn't store search history or IPs).

· Undoubtedly chrome is a great browser. Install extensions like Ublock origin, HTTPS Everywhere, Privacy Badger and Disconnect. If not switch to Firefox!

· If you're using an android device do this as soon as possible: Navigate to Settings >Google>Ads and opt out of personalization and reset your advertising id every month.

· Try avoiding apps called Allo/Duo.

Along with the above steps, open the URL and make sure you are signed in to your Google account. Then, make sure all the slider/toggles are to the left ("paused"). If a confirmation box pops up asking you to confirm that you want to pause an activity, confirm it by clicking "Pause". Toggle to pause for Location history, Voice & Audio Activity, YouTube Search & Watch History. Additionally, under "Web & App Activity", uncheck "Include Chrome browsing history and activity from websites and apps that use Google services."

There are aspects of Google, both good and bad, that this article hasn't covered because the company is simply too big, and too complicated to comprehend. I'm not anti Google, however being concerned about how our data is used, who uses it and what pros and cons it holds is a consumer right. I am writing this post and sharing my opinion on the basis I learnt and experienced while using several popular products of Google.

Just remember one thing, if you're not paying for the product, you are the product! There is no such thing as a free lunch. I’m not sure how many people are aware of this. But the next time while you’re browsing the internet for finding some information or enjoying a video on YouTube, always remember that Google is watching your every move; because that’s the price you pay for that free service.

I would love to hear from you more on this.

7 Dirty Secret Of Google That You Should Know [Infographic]

Posted By: Arin Dey - January 01, 2018
Google is the giant single entity is the search engine world and most popular in almost all the countries around the world. It is very common that people do use in case they are in some trouble and try to find out the solutions or seeking information for anything and everything. Here is why Google has made a special place in all of the internet users' hearts.

7 Dirty Secret Of Google That You Should Know [Infographic]
Google knows everything about us when we use the credentials of Google account while on internet. Do we really know everything about it? Here are some of google’s dirtiest, darkest secrets that you should know.

Do You Know Google's Dirtiest Secrets? - Infographic


How To Disappear Online Over Internet [Infographic]

Posted By: Poketors - July 11, 2017
Internet has been serving us in various ways like finding any person, career, job, cooking, news, reviews, medical helps, understanding kid's requirement, education, sports, location of a hotel or hospital and every small requirements in our daily life.

How To Disappear Online Over Internet [Infographic]

But sometimes due to privacy and security purposes you have to disappear from net. In case you have made your mind about your privacy, your security, and your reputation, then its better to make yourself invisible online that will be worth the time and trouble as well. The below infogrphic will help you understand how can you make yourself disappear.

How to Disappear Online
Source : WhoIsHostingthis

Hidden Games You Can Play On Google Search [Infographic]

Posted By: Arin Dey - July 04, 2017
Google Search and Google games are not similar concepts and even sounds totally different. It is difficult to imagine the Google homepage as an online game platform. But the games that we are aware of, can be played on Google search engine.

Hidden Games You Can Play On Google Search

The guide below tells you how to find such hidden gems as Atari Breakout and Pac-Man (for the old-school gamers), a fiendishly difficult Flappy Droid game hidden in your Android phone, a simple but addictive platform game you can play in chrome when offline and some great games hidden in Google Maps and Google Earth.

Source: Euroffice.


How To Make Life Easier With Google Doc Hacks and Add-ons [Infographic]

Posted By: Arin Dey - July 03, 2017
Google Docs is a great tool to use if you collaborate frequently, feel safer knowing your work is stored in the cloud, or don't want to pay for a word processing program. After all, it's free and has all the basic capabilities that you need. Even better, you can insert add-ons to further Google Docs' many capabilities.

Though the program is intuitive to use, you may not realize the extend of its capabilities. Did you know that you can browse the web from your Google Docs page and insert footnotes at the click of a button? Do you know how to insert bookmarks and navigate using keyboard shortcuts? To learn these skills and more, check out this infographic on Google Doc Hacks.

Source : GETVOIP


How To Rank On Top With Google's Verified Customer Reviews

Posted By: Arin Dey - July 02, 2017
Google has been there for the people who look for reviews and their trusted stores feature contains a lot of helpful insights and information about a wide variety of popular businesses. It is quite obvious nowadays that people open up Google and search for a product before buying or see the reviews for hotels before booking.

Along with the traditional review service offered, Google recently decided to do away with trusted stores in favor of a new type of review: verified customer reviews. Now it’s up to businesses to learn the difference between the two as well as how to optimize this new feature in their favor.

This post will explain more about what verified reviews are as well as suggesta some ways businesses can use them to list on top of the competition over Google.
How To Rank On Top With Google's Verified Customer Reviews

What is a verified customer review?

A verified customer review is a review a customer can write after making a purchase from a company’s website. It is different from a typical Google review. Here the mandate is; a customer should definitely make an online purchase, so the business being reviewed is required to have an online store.

Steps to sign up for verified customer reviews

Below are the steps mentioned in the Google Blog and explained exactly how you can enable customer reviews.
  • Sign in to your Merchant Center account (or sign up if you do not have an account).
  • Select “Merchant Center programs” from the dropdown in the upper right-hand corner.
  • Click “Get Started” in the Google Customer Reviews card and accept the Program Agreement.
  • Add the survey opt-in code to your website.
  • Optional: Add the badge code to your site wherever you want. This will make the badge appear on your site, allowing you to display your seller rating and show customers that you’re integrated with Google Customer Reviews.
How you can collect as many positive reviews as possible.

Now this is the main motto of every business and how do you accomplish this. Here are few tips to rank on top.

1. Offer an incentive program to verified customer

It’s often the customers who have bad experiences who are most likely to leave a review; most people can’t be bothered to take the time to write about a positive experience. So, it is possible to turn a negative impressions in customer's mind into positive reviews simply by offering incentive per review. 

2. Follow up the link with a personal email

Google is already making it incredibly easy to leave a review by automatically emailing a link to customers, but there’s no reason why you can’t take it a step further and follow up their email with your own. Just because Google is asking them to leave a review doesn’t mean they’re going to do it. So, take the call by yourself and follow up with customer for a review.

3. Respond to both positive and negative reviews

It’s not enough to just ask people to leave a review; you also need to respond after they’ve done so. If they leave a positive review, reach out and thank them for taking the time to do so. And also reply to the negative comments understanding the customer's concerns and addressing them.

So now, opt for verified customer reviews. Do you have any other ideas on how you can use them to list on top? Leave your comment below.

Recipe For A Perfect Blog Post - Google Effects [Infographic]

Posted By: Arin Dey - July 02, 2017
While throwing together the perfect blog post can feel intimidating, it’s as simple as memorizing a straightforward ingredient list, assembling it all with love, and giving it the time, space, and attention it needs to develop into something extraordinary.

Recipe For A Perfect Blog Post - Google Effects [Infographic]

Google has been dropping algorithm changes like hot potatoes, and it’s left many companies engaged in inbound marketing wondering just how they should move forward with their marketing strategies.

blog recipe kuno creative infographic

Congratulations! You’ve just assembled your perfect blog post! That wasn’t as hard as you thought, was it? Keep in mind that blog posts are very flexible, so you can repeat this recipe, trying out various lengths, topics, methods, and writing styles. Let's take another infographic and see how to make a perfect blog post with a different recipe.

perfect blog post


How Google Works [Infographic]

Posted By: Arin Dey - June 29, 2017
Google's popularity has transformed companies around the world to keep the rank highly in its SERPs to lure prospective customers to their sites. Google is software. Human being don't monitor or edit Google's results. Where your website ranks is a result of a computer algorithm. In the key to getting better ranking for your website lies in your ability to help this computer algorithm decide you're the most relevant result for a particular search.

How Google Works [Infographic]

However, they often fail due to their inability to understand the Google Search Engine Algorithm. The infographic below highlights the basics of the Google Search Engine Algorithm. Google determines which search keywords are relevant to your website based on a number of factors. The most obvious factor is the content of your website. Within the content of your website Google gives a lot of weight to what you choose as your page title. Your page title is the information that appears in the browser tab when you visit a web page. If you want to get ranked for a specific keyword or phrase it's critical you include that keyword or phrase in your page. For example_ The title to this page is "How Google Works".

How Google Works [Infographic]

Google is every trying to improve the quality of their search results. So they're constantly tweaking the formula they use to determine which sites are relevant and which are not. The import things to remember from this article are to create plenty of keyword rich text on your website, create a highly relevant page title that includes your targeted keywords, and most importantly work hard to get as many high quality links back to your website. Here is another pictorial presentation on how does Google work.

Source : PPCBlog & Google

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'.  Click here to read How Google Works.


Apple's Siri Is Next To Google In Mobile Search

Posted By: Arin Dey - April 10, 2017
Fivesight Research released a study on “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” that states that Siri is the most used mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users.

Google has been the most used mobile search engine since years. This year it holds an 84 percent aggregate share among respondents. Among Android users, Google’s search share was 90 percent. Among iPhone owners Google had a 78 percent share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.)

Fivesight Research provided a comparative study given below, that reveals that Siri had a larger share of mobile search than Bing or Yahoo.
Siri had a larger share of mobile search than Bing or Yahoo
Siri was the primary search engine of 13 percent of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect self-reported data and many not line up one-to-one with behavior.

Siri was also the most widely adopted virtual personal assistant among the available choices, used by a higher number of iOS users than “Google Now” was by Android users. Google Assistant wasn’t one of the available choices on the survey.

Comparative study on personal assistant mobile search using Google and Siri

A very large percentage of respondents (72 percent) said they were using virtual assistants to “supplement” more traditional mobile search.
Browser usage on mobile devices
The survey also found that Chrome was the dominant mobile browser, with a 48 percent share, followed by Safari, with 37 percent. Roughly 14 percent of iPhone owners used Chrome as their primary browser. However, Android owners reported a higher level of non-Google browser use, with 11 percent choosing a Microsoft browser and another 10 percent using “other.”

Google Digital Assistant Now Supports More Android Devices

Posted By: Arin Dey - February 27, 2017
Google’s digital assistant will be available to more Android devices. Google has already announced its presence on Pixel, Google Home, Google Allo and Android Wear. Google Assistant will soon be available on Android handsets running 7.0 Nougat and 6.0 Marshmallow.

Google Digital Assistant Now Supports More Android Devices
Google Assistant product lead Gummi Hafsteinsson said in a blog post, “Whether you need to know how to say ‘nice to meet you’ in Korean or just a simple reminder to do laundry when you get home, your Assistant can help. With the Google Assistant on Android phones, you have your own personal, helpful Google right in your pocket.”

Google Assistant will roll out this week to English users in the U.S. English speakers in Australia, Canada and the United Kingdom, and German speakers in Germany are next on the access list. Google has promised more languages will be made available over the coming year.

Hafsteinsson said, “The Google Assistant will automatically come to eligible Android phones running Nougat and Marshmallow with Google Play Services.You’ll also see the Google Assistant on some newly announced partner devices, including the LG G6.”

Google Assistant can perform Internet searches, answer questions and perform tasks like updating your schedule or booking a reservation. It can also give you the weather forecast, offer travel directions and surface requested photos and a lot more.

Please find the below Google Assistant video:


Google Launches Messaging App Allo For Android & iOS

Posted By: Arin Dey - September 24, 2016
Google has launched Allo for Android and iPhone, which will offer users its artificial intelligence-based cross-platform smart messaging solution. In May 2016 at Google IO conference, Google announced Allo and a new video chatting app called Duo that has been released to the public since a month more. But instantly after Allo's release, it became controversial, got critics charged, such as Apple iMessage, Facebook Messenger, Snapchat, WhatsApp, and many others. Google already had at least two messaging solutions of its own, Hangouts, which is cross-platform, and the Messages app in Android. The most used messaging apps like Apple’s iMessage and Facebook Messenger, have changed dramatically over the past few months. These apps, primarily designed for simple conversation, are gradually evolving into platforms for more complex messaging and other added features also.

Google Launches Messaging App Allo For Android & iOS

Google stated that their new effort "Allo" is a modern messaging platform, backed by artificial intelligence. And like other smart messaging solutions, it is aimed at a growing generation of users who are ignoring old-fashioned communications solutions like email in favor of more personal, immediate, and private ways to reach out to others. Google’s Amit Fulay says, “Google Allo can help you make plans, find information, and express yourself more easily in chat and the more you use it, the more it improves over time.”

How to use Google Allo:

Here is how you can use Allo app for messaging and  other purposes. The below video from The Verge will help you know how.

Allo’s biggest asset is its integration with Google Assistant, the company’s conversational new virtual aid that can answer questions and make suggestions. Allo offers two ways to interact with Google Assistant. In a messaging thread, typing the trigger phrase “@google” will tell the assistant to pay attention to the next string of text you type so that it can answer your query. When making plans with a friend, you might type something like, “@google Show me movie times near me?” to display upcoming showings. You can also chat with Google Assistant one-on-one to ask it questions, set alarms, tell jokes, find news, and remember information like hotel room numbers, among other things.

That doesn’t help position Allo against Hangouts and Google Messages, of course. For now, Google claims that Hangouts will be repositioned as a messaging/video conferencing solution for businesses. I don’t buy that: If Allo matures into the product Google envisions, it will replace Hangouts for both individuals and businesses. And Hangouts will simply disappear. 

Many reviewers have criticized Google for not activating this functionality by default, as Apple does with iMessage. Google also stores your Allo conversation history, even though it said it wouldn’t look at your messages when it initially unveiled the app, as The Verge noted. (Google says it does this in order to improve its service, but the company’s advertising-based business model is built around knowing as much about its users as possible.)

Let's see how users are getting addicted to it like other rival apps such as WhatsApp, Facebook Messenger, iMessage etc. 


Google Lauches Android N aka Nougat

Posted By: Arin Dey - July 04, 2016
Before the name revealed by Android team, all around the world - people were expecting the name should be Android Nutella but Google revealed via Twitter that N is actually for Nougat. Android tweeted as below to intimate all its fans about the new version of it and the new name.
Though Android will be made available to few of its own devices such as Nexus series and few sets of Motorola in the near future, but as per normal practice by Google - slowly Android N would be distributed among all the brands. 

Google Lauches Android N aka Nougat
Picture Credit : Google

Most of the people are upset with the name because it is more obscure than Nutella, a brand most North Americans have heard of. Nougat, on the other hand, is a less familiar food. It is a chewy confection that is made with sugar or honey, nuts, egg whites and candied fruit. Check out the big unveiling in the video below.

Android N also known as Android 7.0, which is slated to launch later this summer, is currently in beta as users test out new features such as split-screen multitasking and a better notification shade. Android N also comes with Google’s VR platform, Daydream, and features a new version of Doze. It is again an amazing expected release by google for it's Android lovers.

Google Designs Its Own Android Phone This Year

Posted By: Arin Dey - June 27, 2016
Google is going to set up its own hardware division and appointed former Motorola president Rick Osterloh to run it. This idea was taken to bring the company’s various gadget projects under a single umbrella.

Google Designs Its Own Android Phone This YearPicture Credit : Google

The Telegraph’s sources say that Google is gearing up to design and manufacture a smartphone on its own – representing a major shift from its standard strategy of partnering with major handset makers like LG, Huawei and HTC to develop Nexus devices which is popular to showcase the Android platform.

The phone is expected to be launched near the end of this year; Google is believed to be in talks with mobile operators about the release. It’ll be interesting to see what this means for all the hardware firms Google partners with to build Android and Chrome OS devices, as well as for the Android platform itself.


Oracle Loses To Google For Its Copyright War

Posted By: Arin Dey - May 31, 2016
Google, over the years, has had little to say on the matter other than arguing that its use of the Java programming language did not infringe copyright because Java is free to use.

Oracle CEO Larry Ellison, however, was quite vocal in his anger with Google and its CEO Larry Page.
Oracle Loses To Google For Its Copyright War

“When you write a program for the Android phone, you write it. You use the Oracle tool, Oracle Java tools, for everything. And at the very end, you press a button and said, ‘Convert this to Android format,” Ellison said in an August 2013 CBS This Morning interview with Charlie Rose.

“We don’t compete with Google. We don’t do anything Google does. We just think they took our stuff and that was wrong. That’s a completely separate issue … I think what they did was … was … absolutely evil.”

“This really bothers me,” Ellison said. “I don’t know how he thinks you can just copy someone else’s stuff. It really bothers me.”

Now that the jury has sided with Google, Ellison will likely be even more “bothered.”

The Evolution Of Google SERPs [Infographic]

Posted By: Poketors - November 17, 2015
The days of 10 blue links are over, and Google's search result pages seem to be evolving on a daily basis. We often see new SERP features in isolation, so I had an idea—what if I put all of them (or, at least, all of the big ones), on one mega-SERP?

The Evolution Of Google SERPs [Infographic]

The following is a visual guide to the state of Google. Google rolls out several changes each year to its SERPs. In this infographic, we look at the year-by-year evolution of Google’s search engine results page and highlight the most important changes every year since the time when it was just a research project at Stanford. You would’ve probably noticed these changes through the years, but may have never realized how they affect your business.

Source: e-intelligence


The Science Behind Google [Infographic]

Posted By: Arin Dey - October 29, 2015
This article will give you insight into the intricate inner workings of today’s digital technologies. Google has created, and refined a fantasic solution to a difficult problem. It answers the question “How popular is this web-page”. It does this by counting references to that page and quantifying the popularity with appropriate weightings. Google’s engines can do this with remarkable speed and efficiency.

The Science Behind Google [Infographic]

The infographic below will let you know what is the science behind Google and other search engines. Learn the secrets behind search engines – how they work and how they have evolved.

The Science Behind Google [Infographic]
Source : BusinessDegrees


Google Releases Official Android 6.0, Android M aka Marshmallow

Posted By: Arin Dey - August 18, 2015
Finally it is the end of speculations and Google has revealed what Android M stands for. M for Marshmallow. The Android 6.0 SDK update which was code named as Android M was first previewed at the company's I/O conference in late May 2015. Google held off on announcing the full name to build anticipation around the software. In case you want to see how those Android statues on Google's campus are made, following video offers a detailed view.

Lets know the highlights of Android Marshmallow which includes a simpler approach to permissions. When you are giving users more granular control over what information apps can access. It has introduced a number of tweaks and improvements on operating system. Android 5.0 Lollipop brought significant user interface and visual changes to the operating system last year and this new update will succeed that too.

Google Releases Official Android 6.0, Android M AKA Marshmallow

Getting the Update

The Android emulator system images and developer preview system images have been updated for supported Nexus devices such as Nexus 5, Nexus 6, Nexus 9 and Nexus Player. You can download the device system images from the developer preview site

Features Added

Few of the changes since the last developer update include:

1. Android Platform Change: Final Permissions User Interface
2. API Change: Updates to the Fingerprint API — which enables better error reporting, better fingerprint enrollment experience, plus enumeration support for greater reliability.

3. Google's new Android Pay mobile wallet platform
4. USB Type-C support
5. Doze power saving mode

Android Marshmallow features a new permissions model that streamlines the app install and update process.

Android Marshmallow Download

The final Android 6.0 SDK is now available to download via the SDK Manager in Android Studio.


Google Releases Android M : Features & Updates

Posted By: Arin Dey - June 08, 2015
Google recently launched Android M developer preview at Google I/O 2015 in San Francisco. At the conference, Google senior VP of Products Sundar Pichai said the company had "gone back to basics" with this new version of Android. While Android Lollipop introduced a new visual aesthetic, Android M brings some much-needed stability and usability improvements which might not be as eye-catching, but may prove to be significant additions for a while to come.

Google Releases Android M : Features & Updates

Recently at I/O, Google VP of Engineering David Burke outlined various Android M features and updates which are being rolled out in near future. Here is how it will be :

Android M Logo By Google

App permissions 

First up, app permissions. As had previously been speculated, app permissions have been overhauled in Android M, with users now being able to choose to accept or deny individual permissions as they see fit. Permissions have also been simplified. 
6. Power and charging

Android M makes use of a new function known as Doze to improve device standby time. By using motion detectors, Android will recognize when devices haven’t been interacted with for a while, such as when a person is asleep or a device has been left on a table, to reduce background processes.

Fingerprint support

Google will "standardize support" for fingerprint scanners on phones running Android M. The new functionality will allow fingerprint scanners to be used not only to unlock phones, but to make purchases shopping in real-life or within Play Store apps.

Web experience

Google has been exploring trends in the way web content is consumed to provide a better user-experience when interacting with websites and apps. "Chrome Custom Tabs is a new feature that gives developers a way to harness all of Chrome's capabilities, while still keeping control of the look and feel of the experience," said Burke.

App links 

"When a user selects a weblink from somewhere, Android doesn't know whether to show it in a web-browser, or some other app that claims support for the link," this was the problem facing the Google developers before Android M. 

Mobile payments

Android Pay is Google's new mobile payments system designed to make the checkout process easier and faster. Google is aiming to provide "simplicity, security, and choice," with Android Pay, allowing you to use your existing credit cards to pay for products in more than 700,000 stores in the US.

Power and charging

Android M makes use of a new function known as Doze to improve device standby time. By using motion detectors, Android will recognize when devices haven’t been interacted with for a while, such as when a person is asleep or a device has been left on a table, to reduce background processes.

Android M also supports USB Type-C which provides faster charging, and lets users charge other devices with their phone.

Auto Backup and Restore for Apps

Possibly the most interesting aspect of Android M not discussed in Google’s I/O keynote speech was Android Auto Backup and Restore for Apps. This feature will be used in conjunction with Google Drive to automatically backup app data and settings with a file size of 25 MB or less.

Android M RAM manager 

Google has introduced a new RAM manager to Android M with the aim of providing users with more accurate and comprehensible information regarding the maximum and average RAM usage of apps.

The menu can be found in Settings > Apps > Options (three dots button) > Advanced > Memory. Though it's a little hard to navigate to, the page offers a far clearer insight into app demands, and the overall effect they will have on your device.

Adoptable Storage Devices

Though Google has in the past tried to step away from external storage use. This is the reason why none of its Nexus devices contain a microSD card slot. It appears that Android M is striking a compromise.

Moving to Dark Theme

Buried within the Android M settings is a "Dark theme" option which transforms the menu background to a dark grey color rather than the normal pale shade. Currently this only affects the settings menu, not the app drawer, and its function is purely cosmetic. Still, it looks nice on our Nexus 6 and we hope it gets developed further.

Redesigned app drawer

One of the most immediately noticeable visual changes to Android M is the new app drawer. This now scrolls vertically instead of horizontally, and is held against a white background, rather than a muted shade of your homepage wallpaper. Across the top of the menu you will see your four most recently used apps, and down the left-hand side are the letters of the alphabet.

Now, lets look at the Google apps improvements :

Google Now

Google Now has been improved upon once again in Android M. Focusing on three key ares: being aware of different contexts, providing answers and helping you take action, Google Now is now smarter than ever.

Google Chrome

Chrome is also leaner and faster than ever before. Initially revamped with Android One devices in mind, where stable and speedy internet connections are not always possible, Chrome's new optimizations are set to arrive for everyone.

Google Photos

As expected, Google pulled the wraps off its new Google Photos service. Previously a part of Google+, Google Photos is now standalone photo and video storage and sharing service that provides unlimited free storage for up to 16 MP photos and 1080p video. That is seriously impressive.

What about Android M release date?

Google has made this Android M Developer Preview available for Nexus 5, Nexus 6, Nexus 9 and Nexus Player as of now, and the final version is due to launch in Q3, 2015.

Let's see how the Android M floats over the android device market and impacts on device performance, reliability, stability and usability improvements.

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