Wednesday

Using Google My Business (GMB) To Generate Leads

Posted By: Arin Dey - January 02, 2019

Google My Business (GMB) is a free and very useful tool that allows you to manage how your business is getting listed on Google. This lists on Google Search and Maps.  Google hols currently the 78 percent majority in the search engine market and it offers a massive platform to gain potential leads with a number of benefits. You can use GMB to manage the details such as your business name, address, contact details, hours and location, as well as monitor reviews, add photos and gain insight on how people are searching for your business.  You can also post on your GMB page and even download the app to manage your listing wherever you are. You can also set up messaging so that your customers can always stay in touch with your business. 

Using Google My Business (GMB) To Generate Leads

Generate Leads With GMB

Once you create your business listing on GMB, you will increase your business’ exposure online. Please consider the below steps to ensure you get more qualified leads-
  1. Connect your GMB with Google Analytics
  2. Track your leads through GMB Insights
  3. Optimize a listing for lead capture
When you use Google Analytics, you can accurately track how many leads you receive from your GMB listing. You can also use Insights to track customer actions, like reservation requests, directions, and more. You can keep an eye on the trends and see how customers reach your website by looking at how they interact with a listing.
GMB is a great platform to promote your blog content, product specials, webinars and more; you can also add specials and coupons for customers to benefit from. This is why you should think of your GMB listing as a ‘mini-website’ of sorts, that will need regular content and updates to stay relevant and be published in front of potential customers. 
Always make sure to make regular updates to your listing to allow your business to stand out as much as possible and to show on search engine results.

How to Set Up Google My Business


If you are ready to list your business on GMB, here are the steps to follow:
Step 1: Log into your Google Account (or the one you want to associate with your business). If you don’t already have a Google Account, create one.
Step 2: Go to google.com/business and click on ‘Start now’ in the top right corner.
Step 3: Enter your business name.
Step 4: Enter your business address.
Step 5: If you deliver to your customers instead of them coming to you, check the box “I deliver goods and services to my customers”. You can also choose ‘Hide my address (it’s not a store) if you are working from home and don’t want your address shown. Finally, select your delivery area. 
Step 6: Choose a suitable category for your business. Try to be as accurate as possible as you are basically telling Google which type of customers you want your business listing displayed to.
Step 7: Add your business website or phone number.
Step 8: Select the type of verification option you want to use. You can also choose to do this later by clicking “Try a different method" - "Later”.

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