How to choose an eCommerce platform?

Posted By: Arin Dey - August 18, 2017
Since last 10 years, E-commerce has been growing steadily in popularity. Online sales got hiked up nearly 15% last year across the board, and they’re predicted to only increase in the future. If you are going to start a business and selling products or services, an ecommerce site would be best suited in this online sales growth.

 How to choose an eCommerce platform?

If you want to start a new business, that would be always challenging, but moving away from the traditional store outlet to an online space can be a little daunting; especially with so many options for you to start with. Because of various options, choosing an ecommerce platform is so difficult for many business owners. If you want to figure out what your store will need as you grow and keeping up with trends is a challenge, but it is much worth. You have to think and find ways ahead of time and that will help you choose a platform an easier process to achieve online success.

1. Payment:

The utmost consideration while searching for an ecommerce platform should be the price and payment. If you are a small business and a newly started or an already established physical outlet business moving online, you need to know exactly what you’ll be paying for the service.

2. SEO:

Ecommerce businesses are not benefited from working on their SEO. In fact, it can be highly beneficial to have your store rank high in search results. If you want your customers to find you when they’re searching for products that you offer, list your products and try to rank your page higher.

3. Scalability

Every business owner expects their business will grow in the future, but you may not know to what extent. So, it’s important to look for a platform that will scale along with your business.

4. Security

You will never want to enter your credit card information on any website, which is why security is becoming one of the biggest concerns among consumers.

5. Integrations

You should consider "integrations and plugins" when looking at ecommerce platforms. Almost all of the platforms, such as Shopify, will have plenty of tools for you to run your business.

6. Mobile Friendliness

Are you aware of the fact that nearly 60% of searches are done from mobile devices? Often those searches continue on to a purchase from a mobile device itself.

7. Customer Service

Biggest aspect of any business is its customer service. As the experience provided by traditional outlet businesses is based in a physical store, they typically have more control over how smoothly their business runs.

Here is a list of the most popular e-commerce platforms on the market today, along with why you might want to consider using each for your new e-commerce store. These are Miva, 3Dcart, Magento, Zoey Commerce, Nucleus, WooCommerce, OroCommerce, Shopify, Bigcommerce, & Volusion etc. This list is just a basic overview of some of the most popular e-commerce solutions out there. Leave your comments below or share your thoughts.

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