How To Do Effective Instagram Marketing

Posted By: Arin Dey - January 12, 2014
Instagram is the social network mainly used for brands and marketers by sharing real and orginal photos. Along with Facebook, Google+ and Twitter, Instagram has made its place in the field of social media but the niche is totally different unlike them. It only uses  real and interesting photos shared by people to communicate with each other engaging followers via comments.  
Here are a few steps on how to do effective Instagram marketing properly and promote your company.

1. Post Original & Real Photos : 

Instagram’s users basically communicate with each other by posting photos. So its better to take and share real and original photos. In case you require to add text, consider using Overgram to add text carefully and post it. 

2. Limited Posting :

In case you have something better and very much interesting photos to share then keep it limited and share only your best photos. It with basically enrich your followers experience and benefits you. In case you would like to merge or morph or collage photos then apps like Diptic and Fuzel can create a collage as required. Exporting them can be possible straight to Instagram to make photos even more attractive by telling people a short interesting description.

3. On-the-go Images :

If you’re going to represent a brand on Instagram, give it good and acceptable flavor. Instagram is about most recent, happening and interesting on-the-go images that take you inside people's house.

4, Involving Followers :

There are few brands like Red Bull or Audi have gone far ahead creating communities on Instagram using hashtags and also some Instagram Contests that get followers to interact with their products. In this way they are connecting to their lifestyle and emotions gradually. One of the best idea is to give away a series of gift cards to people who posts photos of them “photo of the day” and use a special hashtag to enter. This communication would definitely help your business to spread across.

5. Reply Via Comment :

Need not say that its essential to interact with people in Instagram. It’s a basically social network based on the emotions & involvement with a photo shared, and that emotions will be expressed in the form of comments on the photos. So always make your communication both way so that people will be interested not just to follow you, but to interact with you wheneever required.

Most of all the Instagram users want to see the world around them visually via snaps. So whatever you post as your content should be real and then only followers will follow you, eventually they will later follow your brand/products if you are promoting any business over Instagram.

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