The strategic planning process is not a one-size-fits-all
proposition. Each company
puts its own spin on the process. We wrote this book to
challenge your thinking on
how consumer insight informs the entire strategic planning
process — before, during
and after — so that you can arm your strategic planners with
the information they need
to create competitive advantage for your company.
Here is an eBook from "insightsinmarketing.com", which is about better using consumer
insights information in the strategic planning process to create competitive advantage, and how
you can continue to impact that process most effectively. You can download the
eBook for free by clicking here.
A recent study conducted by the Economist Intelligence Unit
and sponsored by SAS
found that only six in ten respondents from global
businesses viewed their companies
as consumer-centric and just over half reported a clear
understanding of consumers’
tastes and needs. If strategic plans should be based in
consumer understanding is
there any wonder why so many companies struggle with
differentiation and competing
effectively? One thing is clear: There is a distinct
opportunity to better leverage consumer
insights information to tame the strategic planning beast.
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