How To Optimize Your Instagram Account For Search Engines

Instagram has been a very powerful visual platform for digital marketers to take advantage of its various features. In case, you are taking part in multichannel marketing strategy then you should understand that the efforts to market your Instagram profile should extend beyond Instagram itself. But the main issue is that the Instagram accounts are actually notoriously difficult to index and display in the search results.

So, it is not that much tough to optimize your Instagram account for search engines. Below are the quick tips to make your Instagram profile more visible in search engines.

1. Make sure your profile is set to public
2. Set up social profile schema for Instagram
3. Include your most important keyword in your Instagram name
4. Include a specific and keyword-rich bio
   
   It’s a good idea to get at least a few words in your bio that aren’t just hashtags, however, in order to give the search engines a bit more semantic meat to work with.