Paytm, one of India's leading prepaid recharge and payment solutions for mobile, DTH, 3G data and utility services, has launched its app on Windows Phones.
In march of this year, Paytm had launched Bus ticket bookings to go with mobile recharge and mobile payments on their web platform. This new feature was added to Paytm Android and iOS apps in May so that consumers could book bus tickets on their mobile apps as well.
With this launch, Paytm App is now available on nearly all the smartphone platform stores including Android play store, iOS app store, Blackberry app world, Windows phone as well Nokia store.
Paytm is already one of the most downloaded utility mobile apps in India notching up over 1 million downloads on Android. According to their website, 6.5 million people have used Paytm over 70 million times via various channels including web, sms, IVR, mobile site and mobile apps.
The Windows Phone app has a similar interface to its iOS counterpart. The home panel has mobile, DTH, toll card and data card recharge options. Other features available on Paytm's website and mobile apps like coupons are present in the newly launched app as well
Currently, bus tickets are not enabled on Windows apps.
One of the reason why Paytm has been quite successful is due to mobile apps’ intuitive user experience. Paytm has been getting rave reviews for their easy-to-use UI of the apps, that mobile app users love.
Paytm aims to get a bigger share of the recharge and bill payments market with the roll out of its new apps. The company claims to have over 6 million subscribers that use its services over Web, SMS, IVR, mobile Web and mobile apps.
Commenting on the launch Harinder Takhar, CEO, Paytm, said "At Paytm we have always strived to create a smooth experience for our users irrespective of their choice of device and this initiative is yet another effort to extend the world-class experience Paytm is known for to Windows Phone devices.".