Yahoo Acquired Social Diary App Maker Wander

Days diary iPhone app maker Wander is the latest acquisition among the small sized companies by Yahoo.

The deal terms and conditions were not disclosed but it was reported CEO Marissa Mayer spent more than $10 million for the start-up acquisition. Wander team members will join Yahoo’s New York City-based Mobile and Emerging Products group.

Image Credit : iTunes

“We’ve spent the past few years figuring out how to make content creation as habitual as content consumption. That’s the idea behind Days, the daily visual diary we launched in May 2013. Nine months later, we’re excited to announce that we’ve accepted an offer to bring our work on daily habits to Yahoo. We started our company with the vision of transforming daily habits, and we’re proud to be joining a new one that shares that mission” reported in a post on the Days blog. 

The Days app can turn a user’s camera roll into an automatic daily diary of his or her life.  Now the start-up will continue its focus on “some exciting new projects that we can’t talk about just yet".

Marissa Mayer has been busy in acquiring more than 20 small businesses last year as well as last few months. Among the major acquisition on small sized companies, Smartphone-homescreen launcher Aviate, enterprise app maker Tomfoolery and virtual gaming company Cloud Party, Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million are some recent ones.

Some of the more notable acquisitions last year were Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million.