Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Monday

Yahoo Acquires Video Streaming Startup RayV

Posted By: Arin Dey - July 14, 2014
A video streaming startup RayV has been acquired by Yahoo to enhance the quality of mobile content sharing. It also boost the opportunities of Web-based video platform. Since two months Marissa Mayer has been planning to buy the Israeli firm as it prepares for the launch of its Web-based video platform in near future. It will be similar to YouTube but with only high-quality and popular video content that will be selected and approved by Yahoo itself where authorship and account would be verified.

Yahoo Acquires Video Streaming Startup RayV

RayV wa launched in 2005 as a video distribution platform with an aim for online video experience for viewers. RayV explained it in a blog post,

The post says “Our RayV adventure now comes to a pivot, and we couldn’t be more excited. We believe Yahoo will be a perfect fit for our people and capabilities, as Video and Mobile offerings are a central part of Yahoo’s vision. Yahoo’s global scale and broad content base, combined with its amazing leadership and appetite for success, creates an ideal environment for our team to thrive and be pushed to the next level.”

Yahoo has been buying the small companies since 1 to 2 years for improving its mobile and video offerings to the world.

Thursday

Why Do You Need Bing And Yahoo Optimized Site?

Posted By: Arin Dey - June 26, 2014
Google has been the number 1 choice in search engine space. It has also been observed that when it comes to search engine rules modification, Google has made a lot of changes on various SEO aspects. All of us who do SEO practices, spend most of our time optimizing for Google. It's also recommended and absolutely correct considering Google owns more than two-thirds of the market. But what about the search engines other than Google? What about Bing and Yahoo that occupy the rest of the space? Why is it necessary to optimize for these search engines also?
Why Do You Need Bing And Yahoo Optimized Site?
Search Engine Optimization practices should be done for all search engines. But as per normal practice most of us do is Google Search Optimization. SEO practice for Google takes up a lot of time and effort. What do you do whether to spend time on other search engines such as Bing and Yahoo? or only Google will be enough for your site?

Heads Up For Bing & Yahoo :

Spending time to optimize your site for Bing & Yahoo will definitely give you positive result for your site performance. Doing this you are not wasting your time rather you are spending your valuable time by investing it. Google is notorious for bringing out Pandas and  others which can kill a website if it is not taken care properly. 

Consider spending time for Google, which definitely take much more time but consider spending some extra time along with Google also for optimizing Bing and Yahoo as well. Now the question is : who is actually using Bing and Yahoo? These two engines share almost 30% of the total searches between then, and that's a significant figure which can be taken care as well.

Search Preferences, Strategy, Statistics and Facts :

Developing SEO strategy and preferences for the demographics of Yahoo and Bing would definitely help you to get the market. You can figure out who is using these engines and then you can create strategies that are specific to that demographic.  A study was done by an internet marketing company WebpageFX. According to this company, a persons' educational background and political affiliations might effect their search engine preference. The study is limited to the US, but it can show how search preferences vary with location. It also reported that the Bing and Yahoo are most popular in states such as North Dakota, West Virginia, Ohio, and Arkansas within US. These are the few areas where Google is less popular than in other states. If your business is based on audience from the US, you can make use of the study which can give you some useful help. Its always good to know the people who are looking for what kinds of information on each search engine can be a great help in determining how to optimize differently for Google, Bing and Yahoo.

How These Search Engines Are Linked :

From the discussion above, we know that it's important to optimize for Yahoo and Bing. But how can a person manage all of the three search engines at a time? Its easy. Many of us have confusion that Yahoo and Bing are totally different search engines. But the fact is that Yahoo search is powered by Bing. So overall, you'll have to optimize for Google and one more search engine i.e. Bing. Google and Bing algorithms are similar in some ways. For example, if any site is having high number of quality dofollow backlinks then it will be important to Bing and Google both.

Search engines should be optimized properly and along with that it's important to focus more on your content. Hope this article helps you to understand the importance of these search engines. Suggestions and comments will be welcomed if any other information you have.

Monday

Yahoo Launches Its Web-based Video Service

Posted By: Arin Dey - March 31, 2014
Yahoo launches its Web-based video platform in the coming weeks as per some internet sources report. Its been long Google's YouTube has been dominating the world web video database now it seems that there is another entrant which may give Google a tough competition.

Yahoo Launches Its Web-based Video Service

Yahoo's video service will be like a more elite version of YouTube. It will be only with high-quality and popular video content that will be selected and approved by Yahoo itself, Re/code is reporting.

The search engine firm will release the platform in the future but not now according to the report. Yahoo is basically borrowing its idea for Google's YouTube-like service. It came to know that Yahoo is trying to recruit some of YouTube’s most popular stars with promises of higher advertising revenue and guaranteed advertising rates with better remuneration. No idea where these are rumors or not but it is also heard that channel owners will receive more marketing with some even being featured on Yahoo’s home page.

It is not a new or unexpected effort from CEO Marissa Mayer because she has put major focus on the improvement of the company’s social offerings and she has been doing it since last year. This video service is going to generate more online advertising revenue. No clue received whether it will be linked to Yahoo News which is being headed by popular TV news personality Katie Couric. It is also reported in some sources that Yahoo may nab popular entertainment host Ryan Seacrest for its promotion and marketing purposes.

Thursday

Yahoo Acquires Data Visualization Company Vizify

Posted By: Arin Dey - March 06, 2014
Popular data visualization start-up Vizify has been acquired by Yahoo.The organization is now added to Yahoo to make its site more social. Marissa Mayer, CEO of Yahoo has acquired several start-ups to include useful technologies and also these acquisitions have acquired some talented staff members too to facilitates Yahoo operations and  offerings more products in a better way.This acquisition of Vizify. 

Vizify basically offers users a way to create visualizations based on social-media driven data. According to a blog post, their goal is to transform “the information that we all consume and create every day into something more beautiful and personal."

The post states that “Since last summer, we’ve been engaged in a conversation with some of the incredible folks at Yahoo about the ways this more visual approach to data can inspire and entertain. As our conversations progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day. As for what’s next, we can’t talk specifics just yet, but we’re excited to bring a more visual approach to data at Yahoo. We have a lot more up our sleeves and can’t wait to get started.”

Vizify founded in 2011, will close its service as it transfers to Yahoo. So any new signups or purchases of paid plans will no longer be permitted henceforth. But the existing users who have already paid for a plan will receive a full refund while Premium customers who registered a domain through Vizify will be given instructions so they can assume ownership of their domain, free-of-charge. The existing users will have an option to “archive” a snapshot of their bio which will remain live at the same URL through 4th September.

Marissa Mayer has acquired more than 20 small businesses in 2013 as well as six in the first two months of this year. Lets see how Yahoo proceeds further with this acquisition.

Sunday

How Google Has Changed Research For Grad Students [Infographic]

Posted By: Arin Dey - February 16, 2014
Google has been dominating each and every industries with its various products and services. Even it has changed the research for graduation students also. In a survey it is found that 94 percentage of U.S. students who equate research with using Google, or other search engines. 75 percentage of students who use Wikipedia and online encyclopedias. 87 the percentage of all US adults using the Internet who also use search engines.

How Google Has Changed Research For Grad Students [Infographic]

Most of the users according to the age group use Google search for different purposes. But in the search engines battle, Google has been always kept its position as No. 1 with its products and service offerings. Here is an infographic which states how Google has changed research for graduation students.

Just Google It: How Google Has Changed Research for Grad Students

Source: Visually.

Friday

Yahoo Acquires Technical Recruiting Firm Distill

Posted By: Arin Dey - February 14, 2014
Marissa Mayer has always been in news since last year. Yahoo’s CEO has just acquired another start-up and reveals her plan to boost Yahoo’s mobile and social offerings. Distill staff members will be joining Yahoo and will work on the on going projects as planned.

Distill is a San Francisco-based technical recruiting software firm and is best known for its mobile advertising platform Tapjoy. Distill's blog post stated its team “is off to start a new adventure” at Yahoo. They had raised $1.3 million in funding from investors including Felicis Ventures, China’s Innovation Works and DN Capital.

Distill team in its website, shows a message for its users regarding the acquisition.

Yahoo Acquires Technical Recruiting Firm Distill

“Prior to creating Distill, we were part of the original team behind the creation of Tapjoy, a mobile performance-based advertising platform that drove deep engagement and monetization opportunities for mobile app publishers. We’ll be drawing upon our expertise from the Tapjoy days to help build out Yahoo’s mobile advertising solutions.” stated in the blog post.

The Distill platform will remain available through March 30. Mayer has been busy in acquiring more than 20 small businesses last year as well as three last month including smartphone-homescreen launcher Aviate to organize apps on users’ Smartphone home screens, enterprise app maker Tomfoolery and virtual gaming company Cloud Party and maker of the Days diary iPhone app Wander just a day ago.

Among big acquisitions last year, there were Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million. 

It seems that Yahoo has taken the pace to boost up its production, service and will go with its offerings in all web technology aspects.

Wednesday

Yahoo Acquired Social Diary App Maker Wander

Posted By: Arin Dey - February 12, 2014
Days diary iPhone app maker Wander is the latest acquisition among the small sized companies by Yahoo.

The deal terms and conditions were not disclosed but it was reported CEO Marissa Mayer spent more than $10 million for the start-up acquisition. Wander team members will join Yahoo’s New York City-based Mobile and Emerging Products group.

Yahoo Acquired Social Diary App Maker Wander
Image Credit : iTunes

“We’ve spent the past few years figuring out how to make content creation as habitual as content consumption. That’s the idea behind Days, the daily visual diary we launched in May 2013. Nine months later, we’re excited to announce that we’ve accepted an offer to bring our work on daily habits to Yahoo. We started our company with the vision of transforming daily habits, and we’re proud to be joining a new one that shares that mission” reported in a post on the Days blog. 

The Days app can turn a user’s camera roll into an automatic daily diary of his or her life.  Now the start-up will continue its focus on “some exciting new projects that we can’t talk about just yet".

Marissa Mayer has been busy in acquiring more than 20 small businesses last year as well as last few months. Among the major acquisition on small sized companies, Smartphone-homescreen launcher Aviate, enterprise app maker Tomfoolery and virtual gaming company Cloud Party, Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million are some recent ones.

Some of the more notable acquisitions last year were Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million.

Monday

Yahoo And Yelp In A Partnership Deal

Posted By: Arin Dey - February 10, 2014
Yahoo has been in news with some amazing acquisitions since few months and now it is going forward for a beneficial partnership deal with Yelp. Yelp is most popular for providing people with local reviews.

Yahoo And Yelp In A Partnership Deal
Image Credit : Yelp
Wall Street Journal and some other sources have reported Yahoo is going on a partnership with Yelp. San Francisco-based Yelp‘s local review system will be integrated with Yahoo local search. It means when someone is searching for a service or product in their local area through Yahoo, the review system from Yelp will be used to help searchers by providing the results.

Before partnering with Yahoo, Yelp has already entered similar partnership deals with Microsoft and Apple. Yahoo has not unveiled this news to public.

In case you are not familiar with Yelp, just visit their site and check out the services offered by that company. The company is an old face on the Web because it is there since 2004 with offering “to help people find great local businesses like dentists, hair stylists and mechanics.”

Sunday

Yahoo Makes Changes In Local Search Map Experience

Posted By: Arin Dey - February 02, 2014
Yahoo has recently updated its local search results which seems that the company would follow a Google way approach in this. It has introduced the similar approach concept which can be found in Google maps. The new Yahoo local search results give detailed information about a business or a place. 

Image credit : Yahoo!
Yahoo says in its blog post that "Whether you’re searching for the nearest open restaurant or your local coffee shop, you’ll see a snapshot of the business alongside our refreshed Yahoo Maps experience - information like a company overview, photos, hours of operation, parking availability and more. With a noticeably larger map that stays put on the sidebar, it’s easier to find the location closest to you."

CEO Marissa Mayer was in Google earlier and obviously she saw Google growing with its best concepts on technology aspects. She was a part of that success too. It’s not the first time Yahoo has taken concepts from Google. Earlier they have modified their mail design just following Gmail, which has been much appreciated 'Yahoo move' for its mailing service.


Hope to see some more experiments and modifications in Yahoo tools and services for reaching it to a better platform which Yahoo needs very badly in this competitive market.

Saturday

Yahoo Mail Users Affected By Hacking Attempt

Posted By: Arin Dey - February 01, 2014
Some hackers attempted to access a number of Yahoo accounts recently. Yahoo didn't reveal the number of accounts have been in attack by hackers but the company said that attempt has already prompted all affected users to reset their passwords.


Jay Rossiter, senior vice-president of Platforms and Personalization Products said in a blog post that “Based on our current findings, the list of usernames and passwords that were used to execute the attack was likely collected from a third-party database compromise. We have no evidence that they were obtained directly from Yahoo’s systems. Our ongoing investigation shows that malicious computer software used the list of usernames and passwords to access Yahoo Mail accounts. The information sought in the attack seems to be names and e-mail addresses from the affected accounts’ most recent sent e-mails.”

Jai Rossiter indicated  the following steps to protect users who are having Yahoo mail box:
  • They are resetting passwords on affected accounts.
  • Introducing second sign-in verification to allow users to re-secure their accounts.
  • Federal law enforcement has been involved to find and prosecute the perpetrators responsible for this attack.
  • Already taken additional measures to block attacks against Yahoo’s systems.
He recommended Yahoo Mail users to change their passwords regularly. Also he added that user should have passwords using variations of symbols and characters. It would be better not to use the same password on multiple sites or services.

He added that “Using the same password on multiple sites or services makes users particularly vulnerable to these types of attacks, they regret this has happened and want to assure our users that we take the security of their data very seriously.”

Yahoo Acquires Incredible Labs And May Challenge Google

Posted By: Arin Dey - February 01, 2014
Marissa Mayer may be the busiest person in the last week. Yahoo’s CEO has acquired yet another start-up this week. Yahoo purchased Incredible Labs to make the search engine firm the go-to site for mobile users. Incredible Labs is the maker of popular personal-assistant app Donna. Now it seems that Yahoo is going to develop a tool which will compete Google Now.
Yahoo clarifies about Donna as a “pretty amazing” app which keeps its users punctual while giving them the information at the time when required. In short, Yahoo states that Donna is “the ultimate daily habit.”

Yahoo also added that “When we met with the team from Incredible Labs, it was an immediate fit. As we look to the future, our visions are aligned in that we think technology should be smart enough to think for us.”

Incredible Labs stated in a blog post that they are “looking forward to the possibilities that will come from bringing the Donna vision—letting technology take care of you—to Yahoo. Upon closing, our team will be joining Yahoo and working with some incredibly talented people, or in the case of some of us, returning to a company we know and love.”

Donna will not be available in app store and discontinued as a service once the entire acquisition process is over. There is a seven person team in Incredible Labs and out of which five will join Yahoo, including CEO Kevin Cheng, a former Yahoo employee.

Newly hired people would be involved into communication team as “where they will work on Yahoo Mail.” Lets see how Yahoo brings changes and compete with Google.

Monday

Yahoo Acquires Virtual Gaming Company Cloud Party

Posted By: Arin Dey - January 27, 2014
Here is another buzz from Yahoo and now it purchased virtual gaming company Cloud Party. It seems that Yahoo is planning for a big hit with its products and services. In 2013, Marissa Mayer bought more than 20 small businesses, primarily for the technology they offered. Some of the major acquisitions made by this company were Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and very known news-reading app Summly for nearly $30 million. The Yahoo CEO Mayer has snapped up several companies within a very short period as part of her plan to obviously give a come back big brand image to Yahoo.


Yahoo wants to redefine its engineering team with this gaming company Cloud Party. This real time gaming service company offers a multi-player, 3D engine that runs directly in a Web browser with no plugins. It was launched in 2011 to create avatars and discover new environments into fashion world.

CEO and co-founder Sam Thompson from Cloud Party wrote in a blog post. “We’re excited to announce that the time has come for the Cloud Party team to start our next adventure, we are joining Yahoo.”

He also added that there are five members in it and they are eager to join team Yahoo and also stated that “that is as passionate about games as we are.”

Anyway till date terms of the deal were not disclosed. Cloud Party will continue to support its users as it has been doing until Feb. 21. After that with soem changes Yahoo will be operating its services. The company is offering its users to preserve their creations, with export tools and written instructions. The existing users or the the people who wants to get support can contact support@cloudpartyinc.com.

Yahoo aka Mayer has recently purchased Smartphone-homescreen launcher Aviate to organize apps on users’ Smartphone home screens. 

Mayer anyhow expressed about her goals that "focusing on mobile" and "offering users a better all-around experience". She wants to make a solid come back for Yahoo into web world soon.

Tuesday

Yahoo Beats Google And Became No.1 Search Engine

Posted By: Poketors - January 21, 2014
Yahoo has become No. 1 search engine among American desktop users beating Google. It has overtaken search engine giant and constant leader Google in the race of search engines. It has reported the maximum Web traffic in July and maintained that lead throughout the remainder of 2013  as per new comScore report.


comScore’s stats showed that Yahoo had more than 195 million unique U.S. visitors from desktop computers last month. It has gained a significant lead over Google’s 193 million.

Yahoo CEO, Marissa Mayer has been working  on such important "daily habits" like e-mail, the home page and Internet search as well as mobile devices. Acquisitions have encourage Yahoo’s offerings to make it more competitive with its main rival search engine  company Google.


Microsoft took third place with 175 million, followed by Facebook with 140 million. AOL rounded out the top five with 120 million. Facebook was the top social network. LinkedIn took the No. 2 social network, but came in 20th overall with 45.5 million. Next in line Twitter was 24th on the list with 39.7 million. Yahoo-owned Tumblr acquired in 30th with 34 million and Pinterest, with 28 million took the 45thspot.

ComScore’s released top 50 list as follows excluding mobile users.

comScore Top 50 Properties (Desktop Only)
December 2013
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
RankProperty
Unique Visitors
(000)
RankProperty
Unique Visitors
(000)
Total Internet : Total Audience 224,057
1Yahoo Sites195,16026ESPN37,931
2Google Sites192,31527Target Corporation37,578
3Microsoft Sites175,28728Meredith Digital35,280
4Facebook140,76629Yelp.com35,075
5AOL, Inc.120,09330Tumblr.com*34,427
6Amazon Sites116,42131Defy Media33,700
7Glam Media92,78632WebMD Health33,226
8Wikimedia Foundation Sites78,06633Federated Media Publishing33,212
9CBS Interactive75,96334Adobe Sites31,582
10Turner Digital75,40135Netflix.com31,250
11eBay73,63436New York Times Digital30,797
12Apple Inc.72,67737Best Buy Sites30,244
13Ask Network67,60338YP Local Media Network30,192
14Weather Company, The63,17239T365 - Tribune30,089
15Comcast NBCUniversal63,07640Scripps Networks Interactive Inc.29,792
16About57,07541Conde Nast Digital29,782
17Gannett Sites56,08342WordPress.com *29,725
18Wal-Mart53,05443Dropbox Sites29,111
19Answers.com Sites46,23444Fox News Digital Network28,545
20Linkedin45,59545Pinterest.com28,269
21Viacom Digital43,71246Townsquare Media28,218
22Demand Media42,92947Time Warner (Excl. Turner/WB)27,734
23craigslist, inc.40,14848Everyday Health26,675
24Twitter.com39,71049Verizon Communications Corporation26,404
25Hearst Corporation38,36050Liberty Interactive Corporation25,888
Source : comScore

Saturday

Flickr Launches Web Embedding Feature

Posted By: Poketors - December 21, 2013
Flickr has launched a new web embedding capability feature for all publicly shared photos on its site. This in turn will make it easier for people to add Flickr photos and videos to their websites. This new feature will be only applicable for public photos. As usual, private photos will be visible only to the people with whom we are sharing the images.

Yahoo’s photo sharing site Flick might not be the best choice for photo sharing platform and very late in introducing embedding facility whereas Facebook, Instagram and Twitter have offered the service to its users for some time. Flick is offering the features in its Creative Commons licensed images.

How to use the feature? 

On the new Flickr photo page, simply click on the share button, browse to < />, pick an embed size and then copy the code.

After that the embedded photos and videos will automatically be displayed with their full title and the owner’s Flickr name. Flickr will also keep track of views of embedded photos and videos from external sites in its stats so the owner of the image can know the popularity of the photos. From a Flick blog post which describes how it can be used for sharing images and tracking stats.

Yahoo describes the new embedding feature as “contextual and interactive.”

Flick  blog says, “If you’ve embedded a photo from a set, photostream or group, people will be able to browse through the whole collection. Because Flickr is dedicated to high-quality, full-resolution images, we are also offering a magnificent full-screen viewing experience for the photos on your site. We’ll never compress or resize your images.”

Share you valuable comments regarding the new feature.

Thursday

Yahoo Acquires PeerCDN

Posted By: Poketors - December 19, 2013
Yahoo! has acquired PeerCDN which is a growing and known organization and also known as “a next-generation content delivery network.”


Yahoo’s latest acquisition could be of major benefit to the search engine. PeerCDN's technology makes websites quicker at lower bandwidth costs.

Update from PeerCDN post on it’s website says. “ “When we started PeerCDN, our vision was to build a next-generation content delivery network — cheaper, faster, and easier than existing solutions. As PeerCDN grew, we found that many developers were ecstatic about fast response times and reduced bandwidth costs, but even more were excited by the new experiences that order-of-magnitude cheaper bandwidth would enable.”

Marrisa Mayer, CEO in recent months has made decision to acquire Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million. The former Google executive has changed the way Yahoo used to do business and hopefully for the best results.

Sunday

Various Search Engines And Directories

Posted By: Poketors - September 29, 2013
Since years search engines are used and are served to provide various results according to the billions of queries raised by people. Even today also, search engine market has remained mostly similar like it used to be before a decade. Only change is that the algorithm used in these engines. Still the search giant Google is there followed by other search engines namely Bing, Yahoo, Ask.com and AOL, which combine for hundreds of billions of searches every month in United States. A lot of search engine companies came to market meanwhile and vanished also due to their improper focus and approach on search engine market.


We will discuss on some of the major search engines, the history and the facts :

Google : 

It was started in 1998 as a university project by Stanford University students Sergey Brin and Larry Page. Now no need for any introduction, Google is the dominant search engine used by billions of information seekers. In fact, in June of 1999 Netscape Search was updated and AOL/Netscape search began to be powered by Google bringing their search volume to approximately 3 million per day. The number was really huge at that time.
On June 26, 2000 Yahoo Selected Google to provide its organic search results which was known as Inktomi with its impressive index of more than 25 million pages. Again a huge number for that time. Now the word Google is used as a synonym with the word "search" and we very often say "Google it" instead of search it.

Bing : 

It was founded in May 2009 as an upgraded version from Microsoft's MSN Search. After the launch of Bing, Microsoft's share of the search marketplace has more than doubled. Recently the deal between Microsoft and Yahoo for Bing to power Yahoo's organic results and Bing crosses over 25 percent of search.

After merging up of Microsoft/Yahoo alliance also came the affect that Yahoo's paid search platform would be used to power both Yahoo and Bing's paid results. 

Yahoo :

It was founded in March 1994 and once upon a time Yahoo was a major leader in the search field. Before Google was introduced, Yahoo was the only popular search engine avaible over net. It declined its position by making multiple bad decisions, announcing layoffs unnecessarily and proved their moves as one of the worst business decisions in history when they turned down a takeover from Microsoft valued at $33/share. Yahoo shares turned down after that and have never been anywhere close since.
Since years until 2012, it seemed that everything was going on wrong directions. But in July 16 when the announcement came that they had appointed Marissa Mayer from Google to become CEO. This one was obviously the biggest news and might be a very good news. It made people wondering whether this effort would change of direction that the company has been waiting for.

Other Major Search Engines :

We all know that Google dominates most of the part in the world, but not everywhere. Yahoo and Bing together also found very hard to make footprints in Google's search market share on other continents, but a couple of search engines in other countries have managed to stay ahead. 

Here are the search engines :

Baidu :

Baidu is the major player in China with more than three of every four searches conducted on their engine. Baidu uses a hybrid approach wherein they have pay for performance (P4P) results. P4P is basically an approach where users bid to have their websites place at the top of what would appear to be the organic results.

Along with search, Baidu offers PPC which, similar to AdWords, is displayed at the top or right of the standard results. But looking at the interface one can say that the existence of the PPC-like results further confuses the users clicking on the standard results area into believing they are organically generated.

Some investors consider Baidu to be overvalued as a stock, their earnings are consistently high. Understanding Baidu to market into China is not an easy but if used properly can be useful for business.

Yandex :

Yandex is the best and most popular of all Russian-language search engines with significant market in Russia.  On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure against competitor Google in Russia. Yandex's advantage in Russian seems to be based on an algorithm that performs better and used unique syntax and integrating that into the results the user is likely looking for ; like the search string a question or simply keyword entry.


Directories

Directories are very useful and very interesting topic. It creates an repository which proves billions of links into it and resulting page rankings.

Yahoo Directory :

The Yahoo Directory was started in 1994 under the name "Jerry and David's Guide to the World Wide Web" which is laten on named as Yahoo. It used tobe a directory with search functionality. The unique part was that there was no such SEO practice was carried out at that time.

Later on it was found that Yahoo tried releasing a web portal and in 2000 even signed a deal with Google that would see Google power Yahoo's search functionality. Their focus at the time was to acquire users through acquisitions such as GeoCities which was later on discontinued.

BOTW :

Best Of The Web is one of the most favourites of the general directories. They allow for a permanent listing. It was founded in 1994 as a listing of the best of the web. In 1998, the site seemed down to the market trends and when purchased in 2002, it is known as general web directory.


BOTW is a human edited directory. They will decline your listing if they don't like the site. A submission is $150 annually or $300 for a permanent listing.

DMOZ :

DMOZ needs no introduction as this is one of the best directories over net. DMOZ was founded in June 1998 as Gnuhoo. Later on Netscape purchased it in October of the same year and discovered as Open Directory Project. In 2000, it finally surpassed the Yahoo Directory in number of URLs in it's index and currently sits at about 5.2 million.

Business.com :

Business.com was founded in 1999 as a search engine for business and corporations categories. Unfortunately they were about to bankruptcy during the dot-com bubble bursting. Later on,  after doing major layoffs and restructuring of the organization they started making profit in the year 2003.
Link building is a better strategy which would be useful to get maximum output from the directories. We would suggest you to save this page and submit to a few and as you're building more links using different strategies.  Starting with 1 or 2 directory submissions would give you better result. Find below some free and paid directory listings :
  • Jayde – Submission is free.
  • 01 Web Directory – Free submission option or $49 one-time.
  • JoeAnt – $39.99 one-time fee.
  • Ezilon – $69 annual fee of $199 permanent.
  • Alive – $75 annual fee or $225 permanent.
  • Aviva – $50 annually or $150 permanent.
  • SunStream – $29 annually or $49 permanent.
  • Wow Directory – $43 for a permanent listing.'
  • GoGuides – $69 one time.
General Directory Tips :

Top 4 common and universally applicable directory tips are as follows :
  • If a directory list you automatically then it's not an editorial link and either doesn't carry weight. It should be avoided.
  • If it requires link back when a paid is available then it should be avoided.
  • If a directory with a PageRank of 3 or less carries no weight. You should always look at PageRank 3 directories in the case of niche directories. And don't even consider anything less than a PageRank 4.
  • If a directory does make sense that this link should have weight for your site then you can be pretty much sure that it would be an useful link.
There are a lot of great niche directories. Try to put them all on a list and add to 1 or 2 each month while at the same time you have an updated site for Google. You should have good content liked by directory editors, bloggers and most the educated readers.

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