Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users. The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.
Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.
Here are some of the findings:
The average post has less than one +1, less than one reply, and less than one re-share.
30% of users who make a public post never make a second one.
After making five public posts, there is a 15% chance that a user will not post publicly again.
Among users who make publicly-viewable posts, there is an average of 12 days between each post
Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.
Here is some more information via an Infographic regarding Google + vs Facebook
Infographic by Pardot.com