Should We Include rel="nofollow" To Infographics, Widgets

Posted By: Poketors - August 15, 2013
Do you think that Google considers all the infographics, widgets, counters, badges and embedded codes as good SEO practices? it has been a topic for discussing since couple of months among webmasters. Now Google's Iconic Matt Cutts has explained about it and advised webmasters with the things they can do.
Should We Include rel="nofollow" To Infographics, Widgets
What should we do with embeddable codes in things like widgets and infographics? Should we include the rel="nofollow" by default? Advert the user that the code includes a link and give him the option of not including it?

Yes! this was the question asked to Matt Cutts and he has come up with some interesting information.  Cutt says “My answer to this is colored by the fact that we have seen a ton of people trying to abuse widgets and abuse infographics. We've seen people who get a web counter, and they don’t realize that there’s mesothelioma links in there."

Check out the video for more details on Matt Cutts' awesome tips to bloggers and webmasters. 

“Is the keyword text sort of keyword rich and something where the anchor text is really rich or is it just the name of your site? That sort of stuff.”

Cutts replied “I would not rely on widgets and infographics as your primary way to gather links, and I would recommend putting a nofollow, especially on widgets, because most people when they just copy and paste a segment of code, they don’t realize what all is going with that, and it’s usually not as much of an editorial choice because they might not see the links that are embedded in that widget".

As per him a lot of issues come from people who are using counters, widgets, badges and don't relaize the fact that there are some embedded codes with link back to some site. 

He also added “Depending on the scale of the stuff that you’re doing with infographics, you might consider putting a rel nofollow on infographic links as well. The value of those things might be branding. They might be to drive traffic. They might be to sort of let people know that your site or your service exists, but I wouldn’t expect a link from a widget to necessarily carry the same weight as an editorial link freely given where someone is recommending something and talking about it in a blog post."

Continuing his sugesstions, he also explains "I know plenty of sites have tried to use infographics as link bait, but I do feel like there are a few inforgraphics out there that deserve follow links simply because they are so useful and full of great information,” he adds. “Unfortunately spammers abused the potential of infographics and the rest of us have to play by the new rules."

Do you think that Google has gone too far with nofollow usage? Or it will be a fair practice for SEO purpose.

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