How to Use Instagram For Business

Posted By: Poketors - September 20, 2013
If you want to open an Instagram profile and want your brands promoted on it, you can do this as it  is a straightforward and very easy process. You have to sign up for an account (e.g., use the same name or similar name as you use in Facebook or Twitter), add a profile photo and a link to your website, connect your account to Facebook. That's it. Now you can ask people to follow you in Instagram.

1. Follow Instagram Business Blogs : 

Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ. Keep yourself up to date on some of the coolest ways to use the Instagram platform for business

2. Track Engagement With Images :

Track the engagement on your images to find out what your followers like best and try to balance on the images upload for fun and for business. Both the categories have different niche and serve interests.

3. Get Followers :

Getting followers is very important as whatever you share should be rotated among them. Hence you can follow the below tips :

a) First connect your Instagram account to Facebook account
b) Try to use relevant, popular hashtags
c) Start engaging yourself by following others and liking their photos 
d) Cross-post some images to your Facebook page
e) Finally help people who don’t know you’re on Instagram and how to reach you

4. Embed Instagram Video :

Instagram’s "Video on Instagram" was launched recently and within a month it has given Twitter’s Vine a serious competition. Preferably it offers 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds. Try to embed your Instagram video in your blog or website to extend the visibility of the shared content.

5. Follow Followers :

The thumb rule for all social media sites, always follow your followers back so that the followers would also read your contents.  Try to find the brands and people you interact and can learn from in your followers and follow them back. 

6. Posting Plan :

Don't post daily on Instagram as the post feed works slowly here. Be prepare with your next post and create a schedule to post when and to track what is going on after post.

7. Use Apps :

A lot of apps are there that allows users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder etc. Keep using these apps to make Instagram a significant part of your social media marketing strategy.

8. Motivate Customer :

Always post photos that are relevant and useful to your brand and customers. Attract your target market with images that share interesting posts.

9. Look And Feel Of Image :

Change the look and feel of your photos by using Instagram's filtering feature. Earlier this year it was found that most of the world’s top brands are now active on Instagram. Always try out a new filter feature or select the no-filter option.

10 : Follow Different Approach :

Along with the selling process for the brands they can try the following tips :

a) Try to share a distinctive view of the world
b) Create a unique visual sense for brands
c) Put the things that are interesting to the brand and to the core target customer
d) Focus on what makes a great and engaging images with the interests of your customers.

11. Photo Contests On Instagram :

Using hashtags, photo contests can be host and submissions can also be organized accordingly. For example, Samsung Camera used the hashtag #LiveInTheMoment to successfully promote their Instagram photo contest on their Facebook page. Always use Facebook status updates to encourage your fans to enter your Instagram photo contest.

12. Market Brand With Trend :

Instagrammers can be used with trending hashtags asking people to join in a informative and huge visual community. Search for a trending hashtag which will be relevant to your marketing strategy and participate with images from your brand, product and services.

13. Build Instagram Network :

Below are the tips to create a network:

a) Engage yourself with other's  photos and leave comments
b) Follow your followers from other social media platforms
c) Always include your hashtags with content.

14. Profile Optimization :

Include brand information in specific ways like number of characters used, image sizes, branding and promotion to your Instagram profile.

Furnish all the information in your profile, where customers might have to search for you for business.

15. Facebook and Instagram Brand Promotion Combined : 

Promote your business and brands on Instagram as well as connected Facebook profile also to engage all the Facebook friends look into this. Emphasis on Facebook’s integration of Instagram to reach out your customer. 

16. Image Analysis :

Image analytics would be helpful to identify images and videos that match up with your followers. 
Some image analytics tools are there such as BlitzMetrics and Curalate which will provide detailed analysis.

17. Offer Brand Reward To Followers :

Offering brands reward their followers with discount codes and promos will help viewing your feed content. Try to organize something extra that would be the point of attraction for your content.

18. Offer Business Deal Videos :
Video can tell the whole story easily rather than making people to read. People prefer to see video content and you can promote your brand uniquely. Frame your company’s important moments in 15-second videos and share them with your followers.

19. Follow Other  Brands :

Keep following other brands on Instagram which will give you a wide idea on business over Instagram. There is a tool called Statigram which is helpful to find brands and hashtags related to your brand.

20. Create A Presence : 

Last but not the least, use Instagram to create a presence for your business. Always find several ways to see what works best to enhance your brand and promote them accordingly.

We hope that you will incorporate these tips in your social media business strategy. Share your experience and comments.

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