Google+ Launches Social Ad Called +Post

Posted By: Poketors - December 13, 2013
+Post is the newest  ad tool similar to the tools you use in other social networks. It is a brand which pays for premium placement of a post – except instead of ads showing up within the Google+ network, they will be placed across Google’s Display Network, driving users back to the brand’s Google+ profile.
Google says : +Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.

Find below how Toyota has used this ad option in promoting brand.

Google also included that +Post ads act like a regular post in Google+, allowing users to engage with them directly from the ad, wherever it may be displayed:

Ads become more relevant with social context. Comments, +1s, and shares from friends can move people to engage with your ad. Social actions on ads and Google+ add up together, showing the full picture of engagement with your content. +Post ads expand in a lightbox to bring full screen social creatives across the web.

Here is a video which shows the way Google +Post can be used.

+Post ads are currently in beta "for a limited set of AdWords advertisers," though Google has anopen invitation out for future testers. Hope this new effort will bring some changes in usual ad marketing techniques. Share your comments on this.

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