Facebook Introduces "Trending" To Challenge Twitter

Posted By: Arin Dey - January 18, 2014
Facebook is introducing a feature called 'Trending'. It will enable members to stay up-to-date on popular topics of conversation via the social network. This addition of "Trending" feature to the social network giant has been under testing phase since last August. And no doubt its a direct challenge to Twitter. We can't a direct copy of Twitter's news feeding features but yes somewhat similar to it with different pattern.

Engineering manager of Facebook, Chris Struhar said in a blog post “Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,” 

He also added “Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. To the right of your News Feed, you'll see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic. ”

Images Source :  Facebook Newsroom

Struhar promises that Facebook users can “expect continuous improvements from us over time.”

The feature "Trending" is currently rolling out to desktop users for countries - U.S., Canada, U.K., Australia and India. The feature will continue to be tested on mobile as well.

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