Monday

How to produce link-building content

Posted By: Arin Dey - April 29, 2019
If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns? From the amount of data used and visualized to the importance of effective headline storytelling, the insight is a way of both rationalizing and reshaping our approach to content production.

How to produce link-building content

1. Insufficient data:

Behind every great piece of content is (usually) a unique or noteworthy set of data. Both static and interactive content enables us to display limitless amounts of research which provide the origins of the stories we try to communicate. However many figures or metrics you choose to visualize, there is always a point where a journalist or reader switches off.

2. Powerful data visualizations:

Regardless of how saturated the content marketing industry becomes, we are graced every year with new and innovative ways of visualizing data. The balancing act between originality in your design and an unnecessarily complex data-visualization is often the point on which success and failure can pivot. As is the case with data, overloading a piece of content with an amass of multi-faceted graphs and charts is a surefire way of alienating your users, leaving them either bored or confused.

3. Pandering to the press:

Competition means that press contacts are looking for something extra special to warrant your content’s publication. While ingenuity is required in every area of content marketing, it’s equally important to recognize the importance of getting the basics right.

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