Latest News And Updates

Tuesday

How To Rank On Top With Google's Verified Customer Reviews

Posted By: Arin Dey - 11:08 AM








Google has been there for the people who look for reviews and their trusted stores feature contains a lot of helpful insights and information about a wide variety of popular businesses. It is quite obvious nowadays that people open up Google and search for a product before buying or see the reviews for hotels before booking.

Along with the traditional review service offered, Google recently decided to do away with trusted stores in favor of a new type of review: verified customer reviews. Now it’s up to businesses to learn the difference between the two as well as how to optimize this new feature in their favor.

This post will explain more about what verified reviews are as well as suggesta some ways businesses can use them to list on top of the competition over Google.
How To Rank On Top With Google's Verified Customer Reviews

What is a verified customer review?

A verified customer review is a review a customer can write after making a purchase from a company’s website. It is different from a typical Google review. Here the mandate is; a customer should definitely make an online purchase, so the business being reviewed is required to have an online store.

Steps to sign up for verified customer reviews

Below are the steps mentioned in the Google Blog and explained exactly how you can enable customer reviews.
  • Sign in to your Merchant Center account (or sign up if you do not have an account).
  • Select “Merchant Center programs” from the dropdown in the upper right-hand corner.
  • Click “Get Started” in the Google Customer Reviews card and accept the Program Agreement.
  • Add the survey opt-in code to your website.
  • Optional: Add the badge code to your site wherever you want. This will make the badge appear on your site, allowing you to display your seller rating and show customers that you’re integrated with Google Customer Reviews.
How you can collect as many positive reviews as possible.

Now this is the main motto of every business and how do you accomplish this. Here are few tips to rank on top.

1. Offer an incentive program to verified customer

It’s often the customers who have bad experiences who are most likely to leave a review; most people can’t be bothered to take the time to write about a positive experience. So, it is possible to turn a negative impressions in customer's mind into positive reviews simply by offering incentive per review. 

2. Follow up the link with a personal email

Google is already making it incredibly easy to leave a review by automatically emailing a link to customers, but there’s no reason why you can’t take it a step further and follow up their email with your own. Just because Google is asking them to leave a review doesn’t mean they’re going to do it. So, take the call by yourself and follow up with customer for a review.

3. Respond to both positive and negative reviews

It’s not enough to just ask people to leave a review; you also need to respond after they’ve done so. If they leave a positive review, reach out and thank them for taking the time to do so. And also reply to the negative comments understanding the customer's concerns and addressing them.

So now, opt for verified customer reviews. Do you have any other ideas on how you can use them to list on top? Leave your comment below.

Monday

Apple's Siri Is Next To Google In Mobile Search

Posted By: Arin Dey - 9:28 AM
Fivesight Research released a study on “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” that states that Siri is the most used mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users.

Google has been the most used mobile search engine since years. This year it holds an 84 percent aggregate share among respondents. Among Android users, Google’s search share was 90 percent. Among iPhone owners Google had a 78 percent share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.)

Fivesight Research provided a comparative study given below, that reveals that Siri had a larger share of mobile search than Bing or Yahoo.
Siri had a larger share of mobile search than Bing or Yahoo
Siri was the primary search engine of 13 percent of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect self-reported data and many not line up one-to-one with behavior.

Siri was also the most widely adopted virtual personal assistant among the available choices, used by a higher number of iOS users than “Google Now” was by Android users. Google Assistant wasn’t one of the available choices on the survey.

Comparative study on personal assistant mobile search using Google and Siri

A very large percentage of respondents (72 percent) said they were using virtual assistants to “supplement” more traditional mobile search.
Browser usage on mobile devices
The survey also found that Chrome was the dominant mobile browser, with a 48 percent share, followed by Safari, with 37 percent. Roughly 14 percent of iPhone owners used Chrome as their primary browser. However, Android owners reported a higher level of non-Google browser use, with 11 percent choosing a Microsoft browser and another 10 percent using “other.”

Social Media Comparison [Infographic]

Posted By: Arin Dey - 5:36 PM
Social media platforms have been popular since few years now. It would be nice to come up with an infographic that breaks down each of the most popular social outlets demonstrating advantages of each and how they can be best utilized. Let us see how to best leverage each platform with this social media comparison infographic.
Social Media Comparison
Pinterest
  • 70 million users
  • Social site that is all about discovery
  • Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
  • Users are 20% male and 80% female

Twitter
  • 289 million active users
  • Micro blogging social site that limits posts to 140 characters
  • Largest penetration in the US but spreading slowly and steadily
  • 9,100 tweets happen every second

Facebook
  • 1.5 billion monthly active users
  • Mobile is Facebook’s cash cow – 1.31 monthly active mobile users
  • Mobile ad revenue makes up 76% of all ad revenue ($2.9 billion in Q2 of 2015)
  • Users share 1 million links every 20 minutes

Instagram
  • 300 million active users
  • Social sharing site all around pictures and now 15 second videos
  • Many brands are participating through the use of hashtags and posting pictures consumers can relate to
  • Most followed brand Nike

Google+
  • 300 million active users
  • Social network built by Google that allows for brands and users to build circles
  • Not as many brands active but the ones that are tend to be a good fit with a great following
  • Hangouts and Photos have been separated from Google+ but posts remain as ‘streams’

LinkedIn
  • 380 million users worldwide
  • Business oriented social networking site
  • Brands that are participating are corporate brands giving potential and current associates a place to network and connect
  • 79% of users are 35 or older

Google Digital Assistant Now Supports More Android Devices

Posted By: Arin Dey - 3:02 PM
Google’s digital assistant will be available to more Android devices. Google has already announced its presence on Pixel, Google Home, Google Allo and Android Wear. Google Assistant will soon be available on Android handsets running 7.0 Nougat and 6.0 Marshmallow.

Google Digital Assistant Now Supports More Android Devices
Google Assistant product lead Gummi Hafsteinsson said in a blog post, “Whether you need to know how to say ‘nice to meet you’ in Korean or just a simple reminder to do laundry when you get home, your Assistant can help. With the Google Assistant on Android phones, you have your own personal, helpful Google right in your pocket.”

Google Assistant will roll out this week to English users in the U.S. English speakers in Australia, Canada and the United Kingdom, and German speakers in Germany are next on the access list. Google has promised more languages will be made available over the coming year.

Hafsteinsson said, “The Google Assistant will automatically come to eligible Android phones running Nougat and Marshmallow with Google Play Services.You’ll also see the Google Assistant on some newly announced partner devices, including the LG G6.”

Google Assistant can perform Internet searches, answer questions and perform tasks like updating your schedule or booking a reservation. It can also give you the weather forecast, offer travel directions and surface requested photos and a lot more.

Please find the below Google Assistant video:


Friday

Hidden Games You Can Play On Google Search [Infographic]

Posted By: Arin Dey - 4:56 PM
Google Search and Google games are not similar concepts and even sounds totally different. It is difficult to imagine the Google homepage as an online game platform. But the games that we are aware of, can be played on Google search engine.

Hidden Games You Can Play On Google Search


The guide below tells you how to find such hidden gems as Atari Breakout and Pac-Man (for the old-school gamers), a fiendishly difficult Flappy Droid game hidden in your Android phone, a simple but addictive platform game you can play in chrome when offline and some great games hidden in Google Maps and Google Earth.

Source: Euroffice.

Sunday

Facebook's Oculus Launches Touch Controllers

Posted By: Arin Dey - 1:59 PM
Facebook has something to offer you all just before Christmas. Facebook owned Oculus is going to launch its touch controllers for virtual reality. 

Facebook's Oculus Launches Touch Controllers
Image Credit : Oculus

The device will be available both online and in stores, This device will be used by touch that gives you the sensation of your virtual hands being your own physical hands.

Facebook's blog post stated that “Touch lets you bring your hands into VR for the most immersive experience possible. You can gesture intuitively and manipulate digital objects with precision — making your VR experiences more seamless and comfortable for a deeper sense of presence.”

Each controller has a traditional analog thumbstick, two buttons, an analog trigger and an input mechanism called the ‘hand trigger.’ Precise tracking combined with an ergonomic handle design bring hand poses and social gestures into your virtual world. A diagonal grip lets your thumb and index finger move autonomously, helping to eliminate accidental triggers.

Touch will be priced at $199 in the U.S. or for $798 when paired with the Oculus Rift, the virtual reality headset needed for Touch to work. In Canada, the price rises to $279 or $1,128 for both the Rift and Touch.

Oculus is offering a chance to try Touch out, as well. Demonstrations are available at more than 500 retailers in the U.S., Canada, France, Germany, and the U.K. Participating stores can be found here. You can schedule an appointment for a demo via the link.


Wednesday

Facebook Launches Instant Games To Messenger

Posted By: Arin Dey - 1:06 PM
Instant Messenger companies are trying to attract its users in different innovative ways like introducing video call facility, providing animated emoticons etc. Now Facebook Messenger has introduced "games" on its app which will engage you even more time on its messenger.

Facebook Messenger Introduces Instant Games

Facebook announced games such as Pac-Man, Space Invaders, Galaga, EverWing, TRACK & FIELD 100M and Words with Friends: Frenzy and another few are now available on the latest version of its Messenger app. It is very easy option to start with as you just have to open a conversation with a friend, tap a game controller icon and then select what game you want to play.

Messenger product manager Andrea Vaccari said in a blog post, “After you finish a round, people in the conversation will see your score and will have the opportunity to challenge you back.” The blog also revealed that “People can also discover games within the Messenger search field, or on Facebook News Feed where they can play solo or challenge friends back in Messenger. Games on Messenger are the first to be rolled out on Facebook’s new Instant Games cross-platform gaming experience.”

The following video will explain how it works.

video

One-Tap, Video and App Promoted Pins For Pinterest

Posted By: Arin Dey - 11:12 PM
Pinterest has recently announced three innovative ways to advertise product or services on its platform: One-Tap, Video Pins and app Promoted Pins. Please find below the new pin line-up options.


1. One-Tap Pins

With the option for one-tap Pin in your feed, you will be taken directly to the site it came from. 

Pinterest blog reveals that “We’ve only just started showing these Pins on Pinterest, but people already seem to be loving how much easier it is to get right to the products they’re looking for almost twice as many Pinners are finding items to buy through these new Pins.”

2. Video Pins

Video Pins will be available for viewing right on Pinterest. So you don't have to click a link to take you to another site to watch the video. There is also a selection of ideas related to the video to give you more product and information options.




3. App Pins

Lastly, with the option Promoted app Pins that “make it easier for you to find out about the apps and app-makers you want to hear about most.” The pins are directly linked to the store so you can download the app for immediate use.

As of now, Promoted Pins have only been available to U.S. businesses and it has recently launched for businesses in the U.K. as well. Pinterest said they are coming to “even more parts of the world very soon.”

Saturday

Google Launches Messaging App Allo For Android & iOS

Posted By: Arin Dey - 3:25 PM
Google has launched Allo for Android and iPhone, which will offer users its artificial intelligence-based cross-platform smart messaging solution. In May 2016 at Google IO conference, Google announced Allo and a new video chatting app called Duo that has been released to the public since a month more. But instantly after Allo's release, it became controversial, got critics charged, such as Apple iMessage, Facebook Messenger, Snapchat, WhatsApp, and many others. Google already had at least two messaging solutions of its own, Hangouts, which is cross-platform, and the Messages app in Android. The most used messaging apps like Apple’s iMessage and Facebook Messenger, have changed dramatically over the past few months. These apps, primarily designed for simple conversation, are gradually evolving into platforms for more complex messaging and other added features also.

Google Launches Messaging App Allo For Android & iOS

Google stated that their new effort "Allo" is a modern messaging platform, backed by artificial intelligence. And like other smart messaging solutions, it is aimed at a growing generation of users who are ignoring old-fashioned communications solutions like email in favor of more personal, immediate, and private ways to reach out to others. Google’s Amit Fulay says, “Google Allo can help you make plans, find information, and express yourself more easily in chat and the more you use it, the more it improves over time.”

How to use Google Allo:

Here is how you can use Allo app for messaging and  other purposes. The below video from The Verge will help you know how.


Allo’s biggest asset is its integration with Google Assistant, the company’s conversational new virtual aid that can answer questions and make suggestions. Allo offers two ways to interact with Google Assistant. In a messaging thread, typing the trigger phrase “@google” will tell the assistant to pay attention to the next string of text you type so that it can answer your query. When making plans with a friend, you might type something like, “@google Show me movie times near me?” to display upcoming showings. You can also chat with Google Assistant one-on-one to ask it questions, set alarms, tell jokes, find news, and remember information like hotel room numbers, among other things.

That doesn’t help position Allo against Hangouts and Google Messages, of course. For now, Google claims that Hangouts will be repositioned as a messaging/video conferencing solution for businesses. I don’t buy that: If Allo matures into the product Google envisions, it will replace Hangouts for both individuals and businesses. And Hangouts will simply disappear. 

Many reviewers have criticized Google for not activating this functionality by default, as Apple does with iMessage. Google also stores your Allo conversation history, even though it said it wouldn’t look at your messages when it initially unveiled the app, as The Verge noted. (Google says it does this in order to improve its service, but the company’s advertising-based business model is built around knowing as much about its users as possible.)

Let's see how users are getting addicted to it like other rival apps such as WhatsApp, Facebook Messenger, iMessage etc. 

Monday

Twitter Eliminates Repeat tweets And Retweeted Messages

Posted By: Arin Dey - 4:48 PM
Twitter users will finally get to stop seeing updates and tweets from people they don’t want to. This is similar like Facebook’s ability to stop following certain people.
This will be most easily achieved through the notifications setting on Twitter. Twitter explained this feature should eliminate repeat tweets and retweeted messages.
“Starting today, everyone will have the ability to limit notifications to only people they follow on mobile and on twitter.com. Simply turn it on if you want to give it a go. If not, no worries – your individual Twitter experience will continue unchanged,” Twitter’s product manager, Emil Leong, stated in his blog post. He also added, “We’re also making managing your notifications settings easier: you can now access them directly from your notifications tab.”
Twitter Eliminates Repeat tweets And Retweeted Messages

Leong also explained that, “Turning it on filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follow or accounts you’ve recently interacted with – and depending on your preferences, you can turn it on or off in your notifications settings.”

Google Lauches Android N aka Nougat

Posted By: Arin Dey - 4:21 PM
Before the name revealed by Android team, all around the world - people were expecting the name should be Android Nutella but Google revealed via Twitter that N is actually for Nougat. Android tweeted as below to intimate all its fans about the new version of it and the new name.
Though Android will be made available to few of its own devices such as Nexus series and few sets of Motorola in the near future, but as per normal practice by Google - slowly Android N would be distributed among all the brands. 

Google Lauches Android N aka Nougat
Picture Credit : Google

Most of the people are upset with the name because it is more obscure than Nutella, a brand most North Americans have heard of. Nougat, on the other hand, is a less familiar food. It is a chewy confection that is made with sugar or honey, nuts, egg whites and candied fruit. Check out the big unveiling in the video below.


Android N also known as Android 7.0, which is slated to launch later this summer, is currently in beta as users test out new features such as split-screen multitasking and a better notification shade. Android N also comes with Google’s VR platform, Daydream, and features a new version of Doze. It is again an amazing expected release by google for it's Android lovers.

Google Designs Its Own Android Phone This Year

Posted By: Arin Dey - 11:23 PM
Google is going to set up its own hardware division and appointed former Motorola president Rick Osterloh to run it. This idea was taken to bring the company’s various gadget projects under a single umbrella.

Google Designs Its Own Android Phone This YearPicture Credit : Google

The Telegraph’s sources say that Google is gearing up to design and manufacture a smartphone on its own – representing a major shift from its standard strategy of partnering with major handset makers like LG, Huawei and HTC to develop Nexus devices which is popular to showcase the Android platform.

The phone is expected to be launched near the end of this year; Google is believed to be in talks with mobile operators about the release. It’ll be interesting to see what this means for all the hardware firms Google partners with to build Android and Chrome OS devices, as well as for the Android platform itself.

Wednesday

Which Is The Most Power Efficient & Battery Friendly Browser?

Posted By: Arin Dey - 4:30 PM
We all know that Google's Chrome browser and Mozilla's Firefox have been most used browsers in recent few years. But recently, Microsoft claimed that the recent number 1 browser Chrome may not be a friendly tool for your laptop's battery. In a battery test video, the software giant has pitted its Edge browser against Chrome, Firefox and Opera browsers by streaming the same HD video for hours.

Which Is The Most Power Efficient & Battery Friendly Browser?

The below results came up after the test (in hours : minutes : seconds):
  • Chrome: 4:19:50
  • Firefox: 5:09:30
  • Opera: 6:18:33
  • Microsoft Edge: 7:22:07
As per the above results, Microsoft proved that it's Edge browser lasted 70% longer than Chrome. It also claimed that even for non-video tasks, its browser lasts 36 to 53% longer than the rivals.
Microsoft-Edge-power-Consumption-by-Browser
Picture Credit : Microsoft

These tasks, as claimed by the company, include things like opening sites, tabs, reading emails, scrolling articles and watching small videos. Microsoft has also reportedly published data it collected from millions Windows 10 PCs. In a blogpost, the software giant claims, "We designed Microsoft Edge from the ground up to prioritize power efficiency and deliver more battery life, without any special battery saving mode or changes to the default settings."


According to the latest data from NetApplications, Chrome is now the most popular browser in the world. The browser has over 45% share in the market. The biggest loser, according to the study, is Microsoft's Internet Explorer, which went from 41.37% down to 38.6% during the month of May.

Microsoft is working to make Microsoft Edge even more efficient with the Windows 10 Anniversary Update soon. No doubt about that, once immensely popular Internet Explorer is almost dead now and a re-birth has been given as Edge to it. Let's see how it goes in it's journey ahead competing it's rivals.

Monday

Microsoft To Buy LinkedIn For $26.2 Billion

Posted By: Arin Dey - 8:02 PM
Microsoft announced a deal of $26.2 billion today to acquire professional social platform LinkedIn for $196 per share.
 
Microsoft To Buy LinkedIn For $26.2 Billion
Picture Credit : LinkedIn

Immediately, shares of LinkedIn surged 47 percent after the announcement to near $193, while Microsoft's stock was down 3.2 percent. Trading in Microsoft had been halted briefly for news pending before the announcement of the all-cash deal.

Jeff Weiner will stay on as CEO of LinkedIn and will report to Microsoft CEO Satya Nadella. The deal was unanimously approved by both companies' boards, and is expected to close by the end of the year. The acquisition is still subject to approval by LinkedIn shareholders and regulators.

"The LinkedIn team has grown a fantastic business centered on connecting the world's professionals," Nadella said in a statement. "Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet."

Tuesday

Oracle Loses To Google For Its Copyright War

Posted By: Arin Dey - 6:31 PM
Google, over the years, has had little to say on the matter other than arguing that its use of the Java programming language did not infringe copyright because Java is free to use.

Oracle CEO Larry Ellison, however, was quite vocal in his anger with Google and its CEO Larry Page.
Oracle Loses To Google For Its Copyright War

“When you write a program for the Android phone, you write it. You use the Oracle tool, Oracle Java tools, for everything. And at the very end, you press a button and said, ‘Convert this to Android format,” Ellison said in an August 2013 CBS This Morning interview with Charlie Rose.

“We don’t compete with Google. We don’t do anything Google does. We just think they took our stuff and that was wrong. That’s a completely separate issue … I think what they did was … was … absolutely evil.”

“This really bothers me,” Ellison said. “I don’t know how he thinks you can just copy someone else’s stuff. It really bothers me.”

Now that the jury has sided with Google, Ellison will likely be even more “bothered.”

Thursday

Facebook Messenger Offers Free Group Calls

Posted By: Arin Dey - 10:46 PM
Facebook is adding an awesome feature to Messenger in its latest update. Now, you can make group calls for free via Messenger on your Android or iOS devices. Facebook messaging products vice-president David Marcus, who made the announcement on his wall Wednesday, said the feature is rolling out over the next 24 hours, meaning all Facebook users should be able to use the new feature as of this afternoon.
Facebook Messenger Offers Free Group Calls

“Really excited to announce the global roll out of group calling in Messenger today. From any group conversations, just tap on the phone icon to initiate a group call. You can then manage individual participants on the next screen,” he said in his post.

Now lets leverage this new feature while in group conversation.

Monday

Is Snapchat The Next Important Social Platform?

Posted By: Arin Dey - 6:11 PM
Much like how Google, Twitter, and Facebook are getting into the news and publishing game with efforts such as “Instant Articles,” Snapchat has brought its own network of media partners to the table to compete. Snapchat’s “Discover” is a section of the platform reserved for select media companies such as BuzzFeed, Vice, CNN, National Geographic, and others. Daily Mail US CEO, Jon Steinberg, reported that the company’s Snapchat channels received, “hundreds of thousands if not millions of viewers each day.”

Is Snapchat The Next Important Social Platform?

Break free the habit of joining social networks only after they have been overrun by brands and marketers. Now is the time to seize the opportunity that Snapchat provides by becoming an early adopter and claiming your stake before the channel becomes overly crowded and noisy. The site is still largely devoid of corporate presences, so your chances of success are much higher now than they will be in the years, or months, to come.

So, is your brand on Snapchat?

Wednesday

What is INTERNET OF THINGS (IoT)?

Posted By: Arin Dey - 10:24 PM
Internet of things (IoT) has many different definitions, and one of the shortest is a global network that connects smart things. This definition is now perhaps the most widespread interpretation where smart devices are actively involved in the communication. These are usually sensors or actuators, although can be connected and other types of devices such as computing resources, data storage device, to communicate with users and others.


Sunday

Apple To Introduce Wireless Charging In 2017

Posted By: Arin Dey - 2:33 PM

Apple will debut in the field of wireless charging technology for its mobile devices, according to a latest update. In case, Apple is able to successfully introduce this feature to its devices then it will certainly give it a heads up and obviously a challenge for its competitors. this will make iPhones and iPads more attractive in the mobile market. Samsung and Google have both come up with wireless-charged Smartphones. In this technology the devices have to be kept close to a charging plate because, the further away the device is, the more difficult it is for the battery to be recharged. Now we have to see how Apple will fix this issue.

Apple To Introduce Wireless Charging In 2017

Apple posted its quarterly results this week, said its iPhone sales, while strong thus far, remain flat while iPad sales have dropped. The company predicted it will see a decline in sales in the coming quarter for the first time in 13 years due to a market saturated mainly by android mobile devices. 

Friday

How To Avoid Common Blogging Mistakes [Infographic]

Posted By: Arin Dey - 4:45 PM
Most of the new bloggers are eager to make their blog published online and the process they follow is very fast. In this race, they missed out several mandary and very inportants things to be followed before posting their article.

How To Avoid Common Blogging Mistakes

Here is an infographic which will help bloggers to make themselves aware of the common mistakes they make while blogging.

How To Avoid Common Blogging Mistakes
Source : Startbloggingonline.com

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