SEO is the acronym for "Search Engine Optimization" or "Search Engine Optimizer" which gives us a series of clues and techniques to interpret the mode of operation search engines. Google, Yahoo, Bing and other search engines manages and show their results through algorithms that undergo analysis with hundreds of factors. Each company uses a different formula for maintaining the SEO standards.
1. Content Type
The first thing is that what users see and what are the search engines. Users can see and / or read the website but search engines can only read the programming code with which they are developed and, even today, still cannot read them all equally, for example, Flash has recently joined Google results but cannot be optimized as HTML. Graphics, sounds and videos are part of a page that search engines cannot decipher it is for this reason that the positioning work is based on HTML tags and text.
2. Index-ability of webpages
It refers to the published webpages to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly. So we should index our web pages in all web directories.
The Meta Tags
These are code in the header is not visible on screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.
Meta Robots : This tag is only necessary if you want that page is not indexed in search engines.
Meta Description : This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
Meta Keywords : Perhaps the most important. Any other Meta tag is not considered by most search engines, only for some very specialized, you must use all the techniques to be successful.
Over all, the main goal of HTML tags for a good positioning are:
Title of pages:
Before setting up any other theme it is important to define the titles of your pages, which should make a brief reference to the content of the page to which you are presenting to web directories, should look into including the most important word describe the page or section.
Short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the "SERP's (search results pages of search engines.)
H1, H2, H3, ... Hn:
Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.
Well! Here you should be as descriptive as possible and also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of the page and improve your position in search engines it is important that labels view the URL above and have the same content.
A picture of a pen drive with name as "xyz.jpg" is not very descriptive, but if you change it to "usbdrive.jpg" and you're telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a 16 GB pen drive”.
Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages, hence transform your reference page with unique content that extends and complement the information.
Last but not the least, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines. Reference Google URL : http://www.xml-sitemaps.com/
3. Proper Keywords
Most important factors in the managing natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. A reader or info seeker wants to find a page on the Internet, usually through a search engine.
Positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as "blogging" or strings of words such as "blogging in technology”, and your choice will depend on the content and finally the target to which you want to address.
Summary at a glance on SEO:
i) Content: Basis of SEO, without content you have nothing to position. The content which is created, has quality and is accessible and readable by search engines.
ii) S.E.O.(search engine optimization) & Keywords (keywords): The bases for the classification of any form are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO.
iii) Optimization: Once you have the list of keywords you're using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, ...) and description (short summary of your page.)
iv) Link building: Making other sites linked to yours is what is known as link building. Since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is the way that can help you promote you by word of mouth.
Most the bloggers monetize their contents by keeping in mind the above tips which in turn brings money to their accounts and provides a source of income.
4. Services by professionals
If you have followed all the above steps and still think you are not getting good rank in the site then you should hire an SEO which/who can improve your site and save time. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review the content and site structure.
- Technical assistance in the development of web sites like hosting
- Content Development.
- Campaigns for online business development.
- Research of Keywords.
- Training on SEO.
During the journey from pre-blogger to pro-blogger, you can keep learning how to write a SEO friendly article or you can engage some source or an expert who can help you in that. Google never accepts money to include or rank sites in search results, appear in organic search results is free. There are free resources such as Google Webmaster Tools, Google Analytics, Webmaster Central blog and forum, which can provide sufficient information about optimizing your site for organic search in search engines.
Hope the above article helps you to get some idea. Now its time to start a blog and get your site’s rank better in search engines.