There are some common overlooked issues which can be taken care at the time when we work on SEO but somehow we overlook them and later it creates lack of optimization issue. Here we go with the discussion on this topic:
1. Normally when we search for a site or info, a lot of links are displayed which are all pointing to the same location.
This happens only because these contents can be viewed by calling up on multiple URLs. Likewise in the most common ways this happens is by making both the www version and the without www version point to the same location. For example both "http://www.example.com/category" and "http://example.com/category" would display the same page.
This happens only because these contents can be viewed by calling up on multiple URLs. Likewise in the most common ways this happens is by making both the www version and the without www version point to the same location. For example both "http://www.example.com/category" and "http://example.com/category" would display the same page.
Image Credit : Google
Here we can see the second URL doesn't contain the www. and shows only the main or root domain, whereas the first one is calling on the sub domain i.e. www.. In fact a lot of people don't realise that the www. is a subdomain in the same way like blog. or tech. can be treated as subdomain.
This doesn't seem any issue while seeing but may occur some issues if not correctly implemented.
2. One of the major issues is that when you are displaying the exact same content on different pages across your site. This is basically known as Duplicate content. It can be an issue while indexing as you can end up with the search engines indexing half of your site with the www. format and the other half without. It may lead to penalties for your site by stating duplicate content.
This issues is most common with the homepage, with sites often having links to both the www. and non www. versions which in deed purely treated as duplicate contents.
How to correct it?
To solve this issue effectively, it is necessary to implement a canonical 301 redirect via a .htaccess file. By doing this you are redirecting any page that doesn't have the www. to the www. version or vice versa.
Find the below steps :
1. Create a new text document by opening up in notepad and save it as “.htaccess” (remember that it should not be .htaccess.txt or something like that). You should save it as ".htaccess" only.
2. Put this file to the root folder in your website.
3. Think and decide on whether to use www. or non www. as users are more familiar to www. rather than the non www. version. Hence we would recommend to use the www. version.
4. Put the proper code into the .htaccess file :
If you want to redirect "example.com" to "www.example.com" place this code in the .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain.com [NC]
RewriteRule (.*) http://www.domain.com/$1 [R=301,L]
If you want to redirect "www.example.com" to "example.com" place this code in the .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.domain.com [NC]
RewriteRule (.*) http://domain.com/$1 [R=301,L]
5. Done with editing. Now please upload the modified file and test to make sure everything works fine. It is very much important point as 301 redirects can go messy if they are not properly configured.
All the 301 redirects pass on a major amount percentage of the weight of the page that is being redirected, so this may help to minimize a lot of issues and give your blog or site pages a nice boost in the SERPs. Hope the article helped you to solve some common SEO mistakes.
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