How to Implement Anchor Text In Backlinks

Posted By: Arin Dey - August 09, 2014
Most of the people are unaware of the fact that using proper anchor text in backlinks may increase your search rankings.  This article will be helpful to use anchor text to gain the best possible rankings. Let us discuss here how Google views your thumbs up for a site when you link to it and how they determine the value of your contribution.

How to Use Anchor Text in Backlinks

What Is Anchor text ?

Anchor text is a portion of a hyperlink that is viewed by a user on a webpage. It is basically the clickable text. In HTML code, the link will be denoted with and the anchor text will be bolded as “ anchor text ”.

Find below the html link to denote anchor text:

Anchor Text

Anchor Text is the most important off page factor to get high rankings in Google. An appropriate anchor text that points to the specific page of a website, which has been properly optimized to target that term for that keyword phrase.

For example, consider the link and the anchor text is Technology Blog. Here we can write the text link as :

Technology Blog

Note: Anchor text would be starting with "" and should end with .

The importance of using anchor text :

We should know what anchor text is and why we are using it. Lets see the effect in the Google rankings for the keyword phrases and what exactly anchor text does.

Google uses anchor text to answer the question "What exactly you are using and why?". In clarification you can think that “You are doing a hyperlink for a web page or site because it is an informative and related topic that represents whatever you put in your Anchor Text".

Why should you NOT take link from anyone? 

Suppose your site is based on the topic "Cooking" and the links from your site is pointing to some Sport Accessories site and this is irrelevant. So It shouldn't be like this as there is no reason for linking it. If we can realize the fact that it is irrelevant so just think about Google who could figure it out very easily.

Natural Link or Advanced Anchor Text Usage

Website owners or webmasters try to target words with their optimization efforts on one page. You might have a lot of pages in your site so it is advised that you should not target more than 3 keyword phrases per page and if you want then you have to choose another page. 

Hope the above simple SEO tips can be useful in targeting the keywords. 

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