Google Releases Major Panda 4.0 SEO Update

Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, Panda 4.0. This would be working on contents with SEO aspects. Matt Cutts who is the head of the Google Web Spam Team that manages the search engine algorithm recently confirmed about the update but didn't say in details.

Panda was designed to deal with and eliminate below things:

• Dupliciate content
• Short content pieces

It is too early to say the effect of this new update on web contents. But it indicates that there are a few things to focus on to make sure your content stays Panda-friendly.

• Avoid duplicate content within your site and stay away from copying other people’s content. Always create your own unique, high quality content which will be interesting articles as well so that people would enjoy reading. 
• Make your articles to at least 600 words minimum. 
• Always use videos and images where applicable within your content. 
• All your web pages must have unique title tags and meta descriptions.

Though it would take time to know Panda effects on contents but still we would like to here about interesting update on Panda 4.0 in the comments below.

11 Most Important Google Search Algorithm Updates [Infographic]

E2M Solutions has provided the infographic which covers a number of important updates and other developments relating to Google Search over the past year, ranging from continued refreshes of Panda to the announcement of Google Hummingbird.

So, the infographic is general and useful guide to some major changes. Here it is, with some additional information about things mentioned shown below it:

Source : E2M Solutions

Google Algorithmic Penalties Of 2013 [Infographic]

Google has been penalizing various websites for various reasons. From Panda, Humming Bird to Penguin Algorithm, Google has shown algorithmic penalties of 2013 over net.

Lets see on the below infographic how was the year 2013.

Source : Visual.ly

A Guide To Google Updates - Penguin & Panda [Infographic]

People have misconceptions regarding penguin and panda updates and always get confused how to behave on those updates. How does it affect the millions blogs over net and how does it help to rank websites.

Lets have a look into to following infographic which explains the targets of Google updates.

Source: Google

How Google Has Lost Value Of Organic Links [Infographic]

Since some years Google has rolled out several new policies and search styles. Most of the time we have seen Google fighting against Spams. Having said that it is also quite worse fact that some business development team has triggered the spams in the same space where it is against it and resulting in devaluation of the organic links.

Below is a nice infographic representation of how google devalued the organic links.



Source : SEOBOOK

Google Panda - What To Do Or Not To Do

Since last few months Google Panda has been the hottest topic on the web when it comes to search engine algorithm of Google. A lot of copied contents were posted across the web directories and getting spread across the web. If you come across hosting any forum site then you might have noticed some 'profile links' and a lot of contents copied from different source were pasted on it. No ways we can do anything as after all it's web and open to all. But a SEO professional would have known that it had to come to an end one day. And yes, that day actually came now.

Image Credit : Google

 Now the question which will be tough for the SEO professionals is whether or not to do the off-page optimization. If you see the past updated from Panda and being a SEO professionals we would   recommend you that the time has come for quality off-page optimization and we have not seen as much as better time to do it in the last 2 years.

Behind this a lot of  reasons are there as why we are  saying and recommending this. Here we go:

1. The off-page optimization is no longer a quantity practice. It's true that the techniques did work well earlier.

Now, one quality link makes more sense and brings more value than a bunch of duplicated contents or links. And this one link can move search engine rankings up just because of it's uniqueness and quality.

2. Reduce the time spent in writing sub-standard content and don't share it across the poor blog networks. with these contents and links the effort you spent will be waste  in acquiring one good quality link. It will affect on SERP rankings, and quantify that impact as well. Instead of doing this you can build one single link which will be more useful to readers and unique than those useless article or profile links.

The reason behind is that we are now moving to a new phase of organic search-engine optimization that provides more importance to having relevant content on your website. Your website's own optimization should be the first-point of action. With this, the off-page optimization needs to considered as a strategy that is based on 'quality' rather than 'quantity'. Today's Google search engine doesn't give you good rank just because you have a good quantity in numbers rather than excellent quality.

3. We should ignore all the paid links, automation tools and blog networks (hope you understood what is meant by these terms). One and only thing is to concentrate on writing an original content and post it on sites. It is the best practice.

4. Always use the Social Media to connect with good amount of people / readers and the links will follow accordingly.

5. Make sure that you are getting quality backlinks from quality sources. It includes good directories which are solely human-edited and managed by humans. Link with some of the good article directories that have a solid-human made contents/posts. In this way, if you acquire backlinks from sources that is human-edited or human-controlled as per the level of quality concerns, then you are in right track and meeting the goals of the 'Panda' update. Your aim to make the web a better repository of the original, useful and quality contents, will come true.