How Social Content Marketing Works

There are 2 ways by which Social Content Marketing works - 1. Search and 2. Engage. The following pictorial presentation will describe the ways of Social Content Marketing. The infographic below describes it very precisely.

Source : Odmgrp

25 Marketing Strategies To Increase Web Traffic

Marketing strategies are very much essential to increase website traffic. It basically increases the website traffic involving various media. Most of the time we roam around over net to find the techniques on how to increase our blog viewers.

Image Credit : Google

Here are some 25 marketing strategies that will be helpful.

1. Try to make cross link all your sites and important pages within each site
2. Range of minimum word count of 300 and a maximum of 750 words on each page
3. Must name web pages after most important keyword phrase for SEO (Search Engine Optimization) efforts
4. Must name your graphic files after keyword phrases
5. Increase website traffic by using the longer or plural version of a keyword
6. Try to keep each webpage title to 8 words or less
7. Always create a Site Map
8. Try to add keyword phrases, both primary and secondary, in your Description Meta Tag
9. Never repeat keywords or keyword phrases over and over again on a web page
10. Always add distinctive valuable content on a regular basis
11. Always use keywords in Hyperlinks to boost your brand recognition
12. Use keywords with high demand and low supply – this is the a heavyweight when it comes to internet marketing strategies
13. Keep asking visitors to leave comments, suggestions, share, “like”, and bookmark your web site
14. Maintain one specific keyword or keyword phrase for each page
15. Make a PPC (pay-per-click) campaign to bring your website instant traffic
16. Use your main keyphrase at the beginning of page title and position Keyword terms in the first paragraph of body text
17. Content in website should be descriptive, concise, unique, and professional; this has a large impact on your SEO (Search Engine Optimization) efforts
18. Always create a responsive opt-in email list
19. Keep requesting for reciprocal links from others in your field
20. Start a referral program with existing customers
21. Arrange a contest with multiple prizes and offer everyone who participates a promo or discount
22. Ask visitors to sign-up for your newsletter
23. Conduct a survey and thank the survey takers with a sample, discount or freebie
24. Interact with your visitors – there are still some old school marketing strategies that apply
25. Most effective way would be a web video of your product or service and, which can be posted it on Youtube.com

These strategies are helpful when you are really want your blog to get more and more traffic. Follow these steps and let us know the feedback.

How To Develop Social Media Marketing Strategy [Infographic]

Developing a social media marketing strategy includes some series of processes. There is no such single plan which can be useful to develop the strategy but if you are eager to know how the development works then here is the infographic which can be very helpful to understand that.

One of the best ways to ensure that any advertiser or businessperson has enough time to implement their social-media marketing strategy is to create a thorough marketing plan. While details of any specific plan are bound to be different in some fashion, the template is fairly universal – give or take some minor details. So, let’s take a look at how to properly construct a social media marketing plan.

Source : Engage

Internet Marketing - Few Things About It

Internal marketing is normally known as online marketing which is basically web marketing or you can refer as e-marketing. It denotes the product or the services marketing on the web or internet. In the internet marketing some things are very necessary to promote and sales of your product. This is the reason we sometimes call it as search marketing.

Image Credit : Google

There are mainly two methods of marketing:

1. Online marketing

2. Offline marketing

Out of various internet marketing the following are of some types :

1. PPC (Pay Per Click) : In this advertisements of brands and products are there on different sites.

2. SEO (Search Engine Optimization): This is a process which can be effectively used to get your website listed better on different search engines.

3. SMM ( Social Media Marketing): With the help of several Social Media site we can promote and advertise product or service.

The following business models are considered in the internet marketing:

1. E-commerce : 

This is a model where good are sold directly from seller to buyer or consumer.

2. Lead based websites : 

Companies generate the value of products by using the prospects of that specific products or services.

3. Affiliated marketing :

This is one kind of marketing process in which products of a particular company are sold and the via website/mediator gets commission.

4. Local Internet Marketing : 

Using internet service budding companies make good relationships with the customers and accordingly they approach to customer with their product or service.

Some strategies of internet marketing are there and these techniques are used to increase your sales and value of product or services and resulting easy customer interaction.

• 1. Marketing via Social Media .
• 2. Online video and Impact.
• 3. Marketing in a virtual world
• 4. Online business networking
• 5. Web metric usage to improve your websites
• 6. E-marketer

Internet marketing started in early 90's but there were not much earning but it grew up and took its high within few years. Now in the second decade it reached more than $ 200 billion. Robert Cialdini, an expert on Internet Marketing has explained six principles which are mentioned as below:

Reciprocity

• Commitment and Consistency
• Social Proof
• Authority
• Liking
• Scarcity

Above principles are the basics of e-marketing. 

With it's huge popularity, there are some advantages and disadvantages of the internet marketing:

Advantages :

1. Market your products and services for free or at low cost.

2. Online you can sell anything at anytime.

3. You can get paid online.

4. You can go for online affiliated programs.

5. People share your knowledge on the other sites.

Disadvantages:

1. Confusion while shopping

2. Marketing skills required while doing Internet Marketing

3. Requires time to learn these concepts

4. There are several scam sites so some people don't prefer internet marketing.

5. Sometimes it is very difficult to pay money on these sites which are considered as a scam even if it's not.

So we have discussed about the e-Marketing and hope you can get the whole concept now to earn money online.

Top 20 Infographics On Social Media [Infographic]

All of you know and heard about infographics which are basically visual representations of information, data, or knowledge. They depict information in text form or a visual form which makes information easy to understand and follow. In one word, infographics turn data into information. It has been always helpful to use infographics in presentations, reports, articles. An infographic can immediately explain what the data actually means and what is the data all about.

Here are 20 social media infographics :

1. The Social Engagement Spectrum

2. 10 Levels of Intimacy in Today’s Communication

3. The Social Media Effect

4. Social Marketing Compass

                               

5. Facebook vs. Twitter

6. Balance Your Media Diet

7. Social Media Statistics

8. Social Web Involvement

The Spectrum of Online Friendship

10. How People Share Content on the Web

11. Donut Marketing

12. Twitter Territory

13. Twitter PR Strategy

14. The Journey of a Tweet

15. The Hierarchy of Digital Distractions

16. When Social Media Attacks

17. The Art of Listening

18. The Conversation Prism

19. Word of Mouth Visualized

20. Social Web Reputation Management Cycles

Credit : To all the publishers of each infographics - DavidArmo.com, SocialReflexion.com, JESS3.com, GlobalWebIndex.com, Mike Arauz, AddToAny, Elliance.com, Hubspot.com, Digital Influence, InformationIsBeautiful.net, TheConversationPrism.com, Laurelpapworth.com.

10 Linkbait Tips For Website Owners & Bloggers

Linkbait helps to serve better platform for the incoming links and to get links to your website. It is the most effective way and obviously the passive form of online marketing. Hundreds of links and hits can be made via linkbait.

Image Credit : Google

Here are 10 linkbait tips every website owner and bloggers should be aware of:

1. First person to write on a new topics :
   
   May be the first post in your website is about a topic which is solely introduced by you to the web audience. People will not only come back to your website to check what's new in the future, they'll also forward your website to friends and colleagues.
   
2. Prepare top 10 list :
   People prefer information in short, simple, easy-to-implement, compact and  point based. Only useful information will be rotated around the web and if your site provides some good info then you will get huge audience and referral traffic to your blog.
   
   
3. Content should be interesting :
   If people find the articles, blog posts and other web content that are interesting to read then those contents are more likely to get liked and forwarded to others. It is the backbone of all linkbait.
   
   
4. Write on how-to guide : 
   Likewise in this website, people prefer things that are free and love to share free things with their friends especially the how-to guides. If your website offers free guides, and the information is extremely useful then your website will be shared among the friends and friends to friends too.
   
   
5. Make use of social media : 
   After each and every post in your website, make sure that there should be one link posted on Facebook and Twitter, and ask your friends to share the link. This will help in sharing the content.
   
   
6. Use of proper keywords :
   With the help of Google AdWords Keyword Tool  you can find out what are keywords people are searching for. Make sure you use those keywords in your linkbait. It will bring visitors to your site for sure and those keywords when searched in search engines may present your website to interested readers.
   
   
7. Put catchy titles : 
   Write some unique title so that people can be attracted to the catchy titles which will bring the information seeking people to your site. It will convince that visitor if interested in your topic to read the content. Here you will get few seconds to make impression about your post to your visitors. You can utilize that time by putting some catchy and interesting titles.
   
   
8. Strong content : 
   This is most important and must required thing so that the readers will be excited and interested in reading the rest of your content after viewing the title. It is good idea to capture their attention quickly and in this way make them forward your post to others.
   
   
9. Make use of videos : 
   People always prefer watch a video or and image about a topic rather than reading a lengthy content about it. Videos are an excellent linkbait web feature. The video sharing will definitely help your content to be shared among others.
   
   
10. Provide resource links :
    
    Internet users are always looking for more information on the subjects they are interested. Provide your readers a collection of quality contents and informative links to other sources i.e. other websites. In this way your site will be considered as a source of informational links and can be shared among others.

Linkbait helps in getting huge traffic. Who doesn't want to get their blog to be viewed by millions of viewers? You can try these steps and let us know the result.

Top 20 Keywords In Online Advertising [Infographic]

Google has always been everybody's favorite search engine. But have you ever imagined that how many keywords are searched in Google daily! The number of keywords will be huge. So Google has its data for there most searched keywords in it and also the number of advertisers who are willing to spend on Google AdWords to reach to their customer. 

The below infographic has the detailed study and from here we can get idea on how many keywords hit Google and what is the potential target customer.

Source :  Word Stream

9 Tips From Social Media Marketing Experts [Infographic]

Social Media marketing has been an usual practice nowadays for small to medium businesses. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Below is an infographic which shows a complete roadmap with suggestions from different social media experts.

Source : Awareness