The Rise of Social Media

It is an accepted by the world of business that social media plays a vital role in digital marketing, allowing spirits brands to reach millions of consumers worldwide.The tremendous use of social media is demonstrated brilliantly in this data from Statista, which gives a projection for 2019 social media users to reach approximately 2.77 billion people. That’s right… 2.77 billion! That’s 36% of the estimated current worldwide population of 7.7 billion (shown in this equally brilliant Current World Population clock ). According to research from Betipy, the 2.77 billion social media users in 2019 have risen from the recorded 0.97 billion users in 2010, giving a whopping increase of 1.8 billion over this 9-year period. The scale of this is simply unimaginable, and it’s set to continue, with 2021 figures expected to increase by a further quarter of a billion users to reach 3.02 billion.

This isn’t a unique case, and this process of evolution has driven the social media landscape from a selection of early, cumbersome sites, all the way through to the wealth of brilliant platforms available today. We went from Piczo and Bebo to Facebook and Twitter in a matter of years. Many past social media successes have been destroyed by their upcoming new rivals, such as the overthrow of Myspace by Facebook. It’s interesting to read old articles that discuss this takeover as it was happening, such as this Forbes article from January 2011. The article explores how and why Facebook flourished while Myspace deteriorated, eventually leading to Myspace being forced to lay off half their workforce in the same week as the article. 

As the old giants fell, the new behemoths rose. According to another informative bar chart from Statista, the top five most popular social network platforms worldwide, in terms of their number of active users, are:

1. Facebook: 2,320 Million
2. YouTube: 1,900 Million
3. WhatsApp: 1,600 Million
4. Facebook Messenger: 1,300 Million
5. WeChat: 1,098 Million

Interestingly, some sites that may be widely considered larger, such as Twitter and Snapchat, fall further down the list, at #12 (330M) and #17 (287M), respectively.

20 Do's And Don'ts Of LinkedIn Etiquette [Infographic]

Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that this business social network has to offer? Each day, it is seen people make mistakes on LinkedIn that not only wastes their time but damages their credibility. To ensure this doesn’t happen to you, it is essential that you understand and carefully utilize proper LinkedIn etiquette and best practices.

The biggest mistakes on social media come from the misconception that people care about what you have to say. That’s simply not the case. They care about finding solutions to their problems, that’s it. Remember WIIFM – they are always thinking “what’s in it for me”. In this article, you will discover very important Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely must avoid making.

Source: topdogsocialmedia

How To Disappear Online Over Internet [Infographic]

Internet has been serving us in various ways like finding any person, career, job, cooking, news, reviews, medical helps, understanding kid's requirement, education, sports, location of a hotel or hospital and every small requirements in our daily life.

But sometimes due to privacy and security purposes you have to disappear from net. In case you have made your mind about your privacy, your security, and your reputation, then its better to make yourself invisible online that will be worth the time and trouble as well. The below infogrphic will help you understand how can you make yourself disappear.

Source : WhoIsHostingthis

How To Make A Perfect LinkedIn Profile [Infographic]

Facebook or Google+ is used to connect people whom we know personally or may be due to some official or professional contacts. But LinkedIn is a place where you try to get connected with the people who are in professional network only. LinkedIn is having more than 100 million members who have an average income of more than $100,000, it is the social network to use to build your professional contacts.

Below are some tips to know the business opportunities using LinkedIn.

1. Once or twice a week you should log in to LinkedIn to connect with current and former people you know. The simple reason behind this is for people to have you in mind when any opportunity comes and your skill set is matched with same, they can contact you.
2. Join LinkedIn Groups according to your need for professional growth. The reason is to increase visibility where LinkedIn Groups are also a great way to grow your network. Don't sit idle after joining any group as joining a LinkedIn Group is just the beginning. After that you should have to participate in the Group on a regular basis. If you regularly participate in discussion boards of LinkedIn then you can be a point of contact for better opportunity.
3. Always make yourself available to participate in LinkedIn Answers by answering several questions every week and whenever possible.
4. Last but not the least, keep updating your profile once you get any certification/degree or any other curricular activities so that people can know about your current profile and who knows if something comes up for you in surprisingly.

Always keep in mind that your have to build your network with new & old connections and strengthen the relationships with connected people. Once you maintain the relationship, people will provide you with leads and business opportunities according to your requirements and skill sets.

Please find the following Infographic to see how to make a perfect profile and how do you use LinkedIn.

Source: linkhumans

The Complete Social Media Cheat Sheet 2017 [Infographic]

Facebook, Twitter, Google Plus and Pinterest all have the opportunity for you to attract people to your brand and content, by adding compelling visuals and images. There are some really creative ways you can express yourself (even though the platforms change often), so if you have access to a camera or photographer or really awesome graphic designer & artist, I recommend having at least one stunning visual that expresses your brand, on every page.

Needless to say, the social media landscape is constantly changing, and it can be difficult to stay on top of all the changes happening at lightning fast speed. Luckily, there are resources, tools, blogs, and infographics like the one below that help marketers cut through the noise and stay up to date on these trends.

Source: OnBlastBlog

What People Share On Social Networks [Infographic]

Social media has contributed a lot to the web by sharing contents, pictures, videos and other important stuffs. What people are sharing and how they are sharing, it is changing. You can't compare the way users used to share 2 years back would be in the same way. 

Lets find out What People Like to Share on Social Networks:

• 43% Pictures
• 26% Opinions
• 26% Status Update of what and how they are doing
• 26% Links to articles
• 25% Personal recommendations of things they like
• 22% News items
• 21% Links to other websites
• 21% Links to other people’s posts
• 19% Status update of what they are feeling
• 17% Video clips
• 9% Plans for future activities, trips and updates

Go-Gulf has gathered the latest data and presented in the below social media infographic.

Source : GO-Gulf.ae

The Powerful Social Media Logo [Infographic]

If you want to engage readers, interact with people, or to generate content, Social Media is a power tool for businesses. Facebook has 1,230,000,000 users, and every user spent almost 18 minutes per day on the platform. And about 350 million photos upload on Facebook every day. Twitter has 645,750,000 registered users, while the average time spent on Twitter is 12 minutes and 51 seconds per day.

Check out the below infographic by thelogocompany for some of the most popular online networks and how much of an impact they have.

Source : thelogocompany

Best Social Media Platforms For Your Business [Infographic]

If you think Facebook and YouTube are your most preferred social media platform then you may be wrong. No doubt that they are most popular, but do they solve your purpose. Just because a site is popular doesn't mean it is a good fit for you business and online services what you are offering.

To guide you decide which social media platforms is best suited for your business, here is a nice infographic created by QuickSprout, that explains which social sites you should be leveraging based on real data and according to the social media strategy.

Source: Quick Sprout

How To Use Social Media For Lead Generation [Infographic]

Social Media has become essential tools for everything and everything we perform digitally. Social media create deep, fast and prompt effect on users as social media has become lifestyle element.

Following is the infographic made by Wishpond indicates that the social medai is like a leathal weapon in the battle of most suitable performance based marcom media tools war.

Source : Godizital

The Types Of Social Interactions [Infographic]

Social media has changed the way people communicates and think before taking any decision whether it is on education, online shopping, hospitals or buying properties. It has positive and negative effects on a business.

People believe more on online reviews to assess local business. Here are the do's and don'ts for social interactions.

Source : Ohio University Online MBA

Which Social Networks Should You Care About In 2017 [Infographic]

We’ve seen a big shift in favor of videos with the likes of Twitter and Instagram improving video features. No surprise here though, with the second highest number of monthly visitors, YouTube is a perfect example of how viewers are visual creatures!

So as you can see keeping up with the Joneses of social media can be as difficult as pleasing your mother in law, but we’ve compiled a list of the top highlights to keep you in the loop with our Social media in the news 2016 – 2017 Infographic.

Courtesy of: The Website Group

Social Media Trends in 2017 [Infographic]

It is safe to say that social media indeed is one the most indispensable tools in marketing products and services in today’s competitive market. And as we approach 2017, its popularity among marketers is expected to boost up, making other sales methods to be obsolete or inappropriate in today’s digital environment.

Today, more than 83 percent of marketers say they use social media platforms to increase exposure to their brands and that stat shows no signs of decreasing any time soon. Let's see how the trends would impact the web world.

Source: CJG Digital Marketing

How Video Marketing Works [Infographic]

All of this data has a general thrust: video marketing is a strategy that is growing more potent with time, as Internet content becomes increasingly video-based, and case studies show that it is effective for businesses ranging wildly in size, market, and product type.

Here are 3 Video Marketing Tips:

1. Plan - Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough – you have to USE it! Identify your goals – whether they are raising awareness or driving business – and establish your success metrics.

2. Produce - Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique services.

3. Promote - Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube etc.

However, while YouTube is still a starting point for many marketers, Facebook is gaining ground quickly, and a robust marketing strategy integrates both. Our research shows that:

• By 2018, 90% of content shared by Facebook users will be video
• At present, 59% of video shares occur on Facebook
• 90% of online marketers use both Facebook and YouTube for video marketing

Along with the 3 video marketing tips, here are the 127 facts and figures in the infographic below to help you make informed decisions for an effective video marketing strategy. Feel free to save, and share with experts and novices alike!

Source: onlinemarketinginstitute

Top Social Media Trends in 2017 [Infographic]

Social media has become the perfect environment for people to communicate with brands and companies, and ask questions in a convenient way. In today’s world, any digital marketing campaign must include running social media accounts. If you believe that people only use social media for private communication, then we have some bad news for you.

Industry leaders list Facebook and Instagram as the most popular social media platforms for brands, so here’s a list of current trends for each of these platforms and what they can do for you. Let's see in the following infographic about the trends in 2017.

Source: CJGDigitalMarketing

Social Media Trends & Facts 2017 [Infographic]

Are you interested to know about social media facts, figures, its users and statistics in the year 2017 till date? Do you know the fact that more than 25% of marketers are investing in blogging and social media. To know more, here is an infographic prepared by Digital Insights that covers all latest Social Media facts, figures, numbers and statistics of 2017.

If you want a more in depth look at some of these trends, take a look at the infographic below produced by SocialSprout and get your company ready for the social media transition of 2017.

Source: sproutsocial

Social Media Ranking 2016-2017 [Infographic]

Companies need to communicate socially with other companies in the B2B as well as with their customers and prospects today. From Facebook, Twitter, Google+, LinkedIn, Tumblr, Pinterest to Xing, here’s an illustrated look at the social media landscape. The infographic shows the list of current social networks, Facebook, Twitter, Google+, LinkedIn, Tumblr, Pinterest, to Xing.

Social Media is big – its user volume is bigger than some of the most populated countries in the world. Facebook has 1.55 Billion Monthly Active Users. If FB was a country it will outrank China, India and will be the most populated country in the world.

Source: thewebsitegroup

Social Media Image Sizes Guide 2017 [Infographic]

The need for strong social media presence has soared in 2016 and will only increase in prominence in 2017. This is why you really need to keep up to speed with your business / brand / personal profiles, and to optimize them with the right images to represent you!

“2017 Social Media Image Sizes Guide” below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization.

Source: ConstantContact

Social Media Comparison [Infographic]

Social media platforms have been popular since few years now. It would be nice to come up with an infographic that breaks down each of the most popular social outlets demonstrating advantages of each and how they can be best utilized. Let us see how to best leverage each platform with this social media comparison infographic.

Pinterest

• 70 million users
• Social site that is all about discovery
• Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
• Users are 20% male and 80% female

Twitter

• 289 million active users
• Micro blogging social site that limits posts to 140 characters
• Largest penetration in the US but spreading slowly and steadily
• 9,100 tweets happen every second

Facebook

• 1.5 billion monthly active users
• Mobile is Facebook’s cash cow – 1.31 monthly active mobile users
• Mobile ad revenue makes up 76% of all ad revenue ($2.9 billion in Q2 of 2015)
• Users share 1 million links every 20 minutes

Instagram

• 300 million active users
• Social sharing site all around pictures and now 15 second videos
• Many brands are participating through the use of hashtags and posting pictures consumers can relate to
• Most followed brand Nike

Google+

• 300 million active users
• Social network built by Google that allows for brands and users to build circles
• Not as many brands active but the ones that are tend to be a good fit with a great following
• Hangouts and Photos have been separated from Google+ but posts remain as ‘streams’

LinkedIn

• 380 million users worldwide
• Business oriented social networking site
• Brands that are participating are corporate brands giving potential and current associates a place to network and connect
• 79% of users are 35 or older

Social Media Marketing Trends For B2B Companies [Infographic]

Social Media Websites are meant for communication and it may be personal, professional, business related. These sites help in engaging customer communication, more brand exposure and draw traffic to the websites or blogs. Several social media platforms provide an opportunity to offer quick resolution to issues. Because the customer base is typically smaller in a B2B model this can be a manageable task.

There are trends and shifts that are looming the social media marketing sphere that B2B marketers should watch out in 2017 to remain competitive in the marketplace. In this infographic, Digital Marketing Philippines will present to you the top trends that will shape the world of social media marketing landscape for B2B organizations in 2017.

Source: Digital Marketing Philippines

How To Be More Successful On Twitter [Infographic]

How to be more successful on Twitter? Tweets with photos receive engagement rates twice as high as tweets that do not. It's also been found that the more you tweet each day, the less engaged your fans are likely to be.

What you don’t see are the little details that matter to marketers. You don’t see active hours, you don’t see click-through rates, and so on. Yet, this is all important information for brands.So keep your tweets fresh and timely. Here is a nice infographic which shows the states of Twitter.

Source: Follows.com